Write a free ebook and make $25,000 from it

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You've heard it before
>> write an ebook
>> charge $10 for it
>> sell to 10 people
>> yay you made $100

This is entirely different.

Let's start.

1. Think big

You're not going to create a twitter growth guide.

You're going to create the most insane lead magnet to get you an innumerable amount of leads for your business/agency.

That's when your ebook becomes worth it.

2. What to write on

It has to be so relevant + actionable that prospects go out of their way to contact you

Market research will GIVE you what to write about
>> what problems + solutions exist in niche
>> direct steps to use solution to fix problem
>> get personal, be concise

3. Positioning

What does a free ebook that is actually valuable and actionable to do for you?

It positions you as an EXPERT.

You know them, and they can tell.
You know how to help, and they can tell.

THAT IS YOUR GOAL.

Considering video audits with your cold emails?

>> Works really well
>> Takes 10x longer to create than cold emails
>> Doing it at scale will take up your whole day

Here's a quick hack to get around that.

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1. Let's say you're pitching FB ads to businesses

You see something on their website that catches your attention.

Gives you inspiration of an ad to create for them.

You decide that a 3-4 minute video audit would be perfect to explain your idea.

But execution time is ~10 min.

2. Get their attention, first

What if we could grab their attention first and then have them request the video audit?

Wouldn't that make it 100% worth it then?

So let's do that.

Here's the trick to grab their attention first and save you LOTS of time.

3. Write the video audit email

- Personalized first line
- Randomness + point of the email
- Explain video audit + purpose
- Case study + positioning
- Ask for feedback
- Insert IMAGE (not video)

What image?

Keep reading!

4. Image vs. Video

Instead of spending time now to create the video audit, save it for later when people actually request it instead.

The little trick is to create the illusion that you've sent a video that's really just a blurred image of their site with a play button!

Build a cold email lead gen agency from scratch

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You've already seen it on this side of twits.

People who have transparently built $10k/mo. agencies with a few resources.

I'm going to reveal exactly how you can start this agency today and the ONLY resources you'll need for it.

Let's begin!

1. Core service

A cold email lead gen agency gets leads using cold email

>> scrapes the emails
>> writes the emails
>> sends the emails
>> books appointments

2. Your clients

Imagine running an agency where ALL appointments are booked for you.

You will target
>> local biz agencies
>> ad agencies
>> ecom agencies
>> coaches / consultants

HUGE MARKET.
PEOPLE GO CRAZY FOR THIS.

3. Cold email clients

Seriously, if you write a killer cold email to an agency, it speaks for itself.

Just ask @blackhatwizardd or @THETYFRANKEL.

What you'll need is obviously a 10/10 first line.

But that's not all.

You need to know exactly what agencies are looking for.

Absolutely KILL it this year in 6 steps

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*this does not just apply for 2021

You can do this at anytime but this is what my content will be focused on this year.

LET'S GO!

1. Agency work

You're going to
>> learn a skill on the side
>> learn a few outreach channels
>> learn how to close clients
>> learn how to price your skill at $1500+ min.
>> learn how to automate the process
>> learn how to outsource work

Est. time?
3-6 months

2. Build your network

You're going to
>> focus your timeline on a theme
>> tech, marketing, biz, health, fitness, etc.
>> consistently post value 3-5x a day
>> comment insight, not repetition
>> interact with similar accounts
>> network in DMs

Est. time?
6-12 months

3. Learn copywriting

You're going to
>> create an organized swipe file
>> screenshot every ad that made you click
>> screenshot every tweet that went viral
>> hand write copy for sample products
>> focus on action, emotion, and concision

Est. time?
Forever