I think I'm giving up on mainstream marketing content.

I'm giving up on social media consumption too.

So little substance.

Need to devote more time doing. More time creating.

Who needs another "5 ways to boost growth" post? I click and am disappointed every time. Not again.

I don't want to poop on content marketing, but marketers need to step it up.

Or at least, founders need to know that doing something is not always better than doing nothing.

Why is content marketing not as effective as it used to be? An innumerable amount of factors...
But one things for damn sure.

Things have to change.

Two of the chief sins:
1. Unoriginal research/story/study/etc
2. Not having anything more to add that's meaningful
Why blog/podcast/vlog/etc about something that's already been said? Already been done?

Do we really need another interview with founder of x hot startup? Do we really need another ultimate guide about facebook ads?

Not all content is like this...
Sometimes, you get an occasional piece that truly leaves you better off than you were before. That doesn't make you want to skim.

An original case study. A first time interview with a founder. An honest account of an experiment. An explanation of a change, shift, or realization.
We need more of this: original research, honest stories, in-depth guides (that actually teach and show), never-before-seen experiments.

We need less of this: 5 ways to..., checklist for x, how to .

Don't just do for the sake of doing. Add value.

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These past few days I've been experimenting with something new that I want to use by myself.

Interestingly, this thread below has been written by that.

Let me show you how it looks like. 👇🏻


When you see localhost up there, you should know that it's truly an experiment! 😀


It's a dead-simple thread writer that will post a series of tweets a.k.a tweetstorm. ⚡️

I've been personally wanting it myself since few months ago, but neglected it intentionally to make sure it's something that I genuinely need.

So why is that important for me? 🙂

I've been a believer of a story. I tell stories all the time, whether it's in the real world or online like this. Our society has moved by that.

If you're interested by stories that move us, read Sapiens!

One of the stories that I've told was from the launch of Poster.

It's been launched multiple times this year, and Twitter has been my go-to place to tell the world about that.

Here comes my frustration.. 😤
There are some amazing founders and indie hackers that have made 🤯-worthy progress this last year.

The stuff you can do in a year is seriously astounding 👇

👉 @TransistorFM reaching $22k MRR in one year:
https://t.co/BuKmXEeEtH

I was one of their first customers and the progress @mijustin and @jonbuda have made working mostly part-time has been crazy.

Now both are full-time. Follow them on @buildyoursaas

👉 @talk2oneup reaching $10k MRR in one year: https://t.co/SOoGkKA19r

@daviswbaer joined as a co-founder and through many different marketing tactics, pricing changes, and product updates, they've managed to carve out a niche market in a really competitive industry.

👉 @hostifi_net $9k MRR in one year: https://t.co/TknroGZWoK

After getting fired from his full-time job, @_rchase_ embarked on a year focused on building products to replace his salary in a year.

The dude seriously SHIPS and even took investment from @earnestcapital


👉 @ClosetTools $11k MRR WHILE WORKING FULL-TIME AND WITH A FAMILY: https://t.co/pKQ7pFvpZY

With a strong product, continuous improvement, and SEO, @unindie has really been inspirational.

There are no excuses.