I think I'm giving up on mainstream marketing content.

I'm giving up on social media consumption too.

So little substance.

Need to devote more time doing. More time creating.

Who needs another "5 ways to boost growth" post? I click and am disappointed every time. Not again.

I don't want to poop on content marketing, but marketers need to step it up.

Or at least, founders need to know that doing something is not always better than doing nothing.

Why is content marketing not as effective as it used to be? An innumerable amount of factors...
But one things for damn sure.

Things have to change.

Two of the chief sins:
1. Unoriginal research/story/study/etc
2. Not having anything more to add that's meaningful
Why blog/podcast/vlog/etc about something that's already been said? Already been done?

Do we really need another interview with founder of x hot startup? Do we really need another ultimate guide about facebook ads?

Not all content is like this...
Sometimes, you get an occasional piece that truly leaves you better off than you were before. That doesn't make you want to skim.

An original case study. A first time interview with a founder. An honest account of an experiment. An explanation of a change, shift, or realization.
We need more of this: original research, honest stories, in-depth guides (that actually teach and show), never-before-seen experiments.

We need less of this: 5 ways to..., checklist for x, how to .

Don't just do for the sake of doing. Add value.

More from Life

This month I’m turning 22.

To celebrate, here are the 22 best threads I’ve found on Twitter this year.

Mostly about:

•Life/purpose
•Startups
•Entrepreneurs
•Writing
•Clarity of thought

If I see more interesting threads, I will add to this list.

Enjoy!

1. @ryanstephens: Need tips on growing a newsletter, mastering Twitter, writing online?

@ryanstephens breaks down a podcast discussion between @davidperell and @nathanbarry

Here’s what you can


2. @jackbutcher: How to separate your time from your income

•Explore the market
•Build equity
•Build products and services
•Scale your reputation
•Break the matrix

A fantastic thread complete with helpful


3. @AlexAndBooks_: I love to read.

Here is a great thread on 10 fantastic books.

Includes a short summary of each.

Don’t just take it from me, this is straight from the legend: @AlexAndBooks_


4. @m_franceschetti My biggest revelation in 2020 was the importance of sleep.

Here, @m_franceschetti founder of @eightsleep gives us his eight sleep hacks to improve sleep for 2021.

Do these and your productivity will

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So the cryptocurrency industry has basically two products, one which is relatively benign and doesn't have product market fit, and one which is malignant and does. The industry has a weird superposition of understanding this fact and (strategically?) not understanding it.


The benign product is sovereign programmable money, which is historically a niche interest of folks with a relatively clustered set of beliefs about the state, the literary merit of Snow Crash, and the utility of gold to the modern economy.

This product has narrow appeal and, accordingly, is worth about as much as everything else on a 486 sitting in someone's basement is worth.

The other product is investment scams, which have approximately the best product market fit of anything produced by humans. In no age, in no country, in no city, at no level of sophistication do people consistently say "Actually I would prefer not to get money for nothing."

This product needs the exchanges like they need oxygen, because the value of it is directly tied to having payment rails to move real currency into the ecosystem and some jurisdictional and regulatory legerdemain to stay one step ahead of the banhammer.