Arguably the most iconic, controversial, and impactful marketing campaign in history.
Created the massive, global diamond industry.
(Note: This will be the subject of a future thread…)
I recently asked my audience: What is the most genius marketing campaign of all time?
I got 2,000+ responses.
THREAD: 20 of the most iconic marketing and advertising campaigns in history:
Arguably the most iconic, controversial, and impactful marketing campaign in history.
Created the massive, global diamond industry.
(Note: This will be the subject of a future thread…)
Pepsi ran the Halloween ad on the left. Coke responded with the ad on the right.
Game, set, match.
h/t @perfexcellent
Starbucks employees writing the names of millions of customers in hilariously wrong ways to get them to post the images across social media with Starbucks branding.
For free.
h/t @SleepwellCap
Released in 1971, but way ahead of its time. Invoked a deep sense of humanity and togetherness never before seen in the world of marketing and advertising.
h/t @jposhaughnessy
Positioned a Snickers bar as a robust meal with a compelling ad that captured the audience until the punchline.
h/t @waitbutwhy
Legacy, craftsmanship, and pride.
h/t @marketplunger1
Creativity in crafting a unique selling proposition to the customer.
h/t @nick_dewilde @ErinBoothVA
Made an entire generation of kids 100x more likely to purchase an album…
h/t @parisofprairie
The modern day red and white imagery of Santa Claus was created by a Coca-Cola 1920s holiday marketing campaign.
h/t @theashelina
An unbelievably creative, product-relevant dagger into the heart of the competition.
h/t @luxconduct
Creative campaign focused on why being #2 is a competitive advantage.
h/t @EarlyStageSales
Simple and imaginative. Invokes a feeling of child-like wonder and curiosity.
h/t @MDelhez
Used one of the greatest athletes of all time to convince young and aspiring athletes everywhere that a sugary performance beverage was the key to their success.
The campaign that drove Dollar Shave Club from 0 to a $1 billion acquisition...
h/t @FintechOrama
Pushed the brand’s core values while stoking significant intrigue in new and prospective customers. Brilliant and effective.
h/t @_rachelbraun
A brilliant push by the dairy industry that positioned milk as a superfood at the center of a healthy, balanced diet.
It worked. If you grew up in the 90s, you believed it.
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What is the most genius marketing campaign of all time?
— Sahil Bloom (@SahilBloom) June 23, 2021
More from Sahil Bloom
Short Squeeze 101
If you follow financial markets (or if you watch Billions), you've heard the phrase "short squeeze" used quite frequently.
But what is a "short squeeze" and how does it work?
Here's Short Squeeze 101!
👇👇👇
1/ First, the basics.
The "short" in "short squeeze" refers to the concept of short selling.
The basics are covered in my thread below.
https://t.co/xecJYNCxMs
TL;DR - short selling is a way of betting against a stock - i.e. betting that its price will decline.
2/ "Short interest" is a measure of how heavily an asset is shorted by the market.
It is the total number of shares that have been sold short (borrowed and sold), but have not yet been covered (bought and returned).
It is usually measured as a % of the # of shares outstanding.
3/ A "short squeeze" occurs when a heavily-shorted asset experiences a rapid upward price movement.
When this happens, short sellers may be forced to close their short positions (i.e. buy the stock and return it to the broker), further accelerating the upward price movement.
4/ Let's look at a simple example to show this in action.
We will use Tesla, one of the most heavily-shorted stocks in the world.
Imagine the stock price is $1,000 per share. This seems crazy. Ricky Rational decides to short the stock at this level.
If you follow financial markets (or if you watch Billions), you've heard the phrase "short squeeze" used quite frequently.
But what is a "short squeeze" and how does it work?
Here's Short Squeeze 101!
👇👇👇
1/ First, the basics.
The "short" in "short squeeze" refers to the concept of short selling.
The basics are covered in my thread below.
https://t.co/xecJYNCxMs
TL;DR - short selling is a way of betting against a stock - i.e. betting that its price will decline.
1/ Short Selling 101
— Sahil Bloom (@SahilBloom) July 6, 2020
With the markets continuing to rally, there has been more talk of \u201cshorting\u201d or \u201cshort selling\u201d stocks.
But what does that mean and how does it work?
Here\u2019s a quick educational primer: Short Selling 101 pic.twitter.com/JTrJmuY7fI
2/ "Short interest" is a measure of how heavily an asset is shorted by the market.
It is the total number of shares that have been sold short (borrowed and sold), but have not yet been covered (bought and returned).
It is usually measured as a % of the # of shares outstanding.
3/ A "short squeeze" occurs when a heavily-shorted asset experiences a rapid upward price movement.
When this happens, short sellers may be forced to close their short positions (i.e. buy the stock and return it to the broker), further accelerating the upward price movement.
4/ Let's look at a simple example to show this in action.
We will use Tesla, one of the most heavily-shorted stocks in the world.
Imagine the stock price is $1,000 per share. This seems crazy. Ricky Rational decides to short the stock at this level.
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I just finished Eric Adler's The Battle of the Classics, and wanted to say something about Joel Christiansen's review linked below. I am not sure what motivates the review (I speculate a bit below), but it gives a very misleading impression of the book. 1/x
The meat of the criticism is that the history Adler gives is insufficiently critical. Adler describes a few figures who had a great influence on how the modern US university was formed. It's certainly critical: it focuses on the social Darwinism of these figures. 2/x
Other insinuations and suggestions in the review seem wildly off the mark, distorted, or inappropriate-- for example, that the book is clickbaity (it is scholarly) or conservative (hardly) or connected to the events at the Capitol (give me a break). 3/x
The core question: in what sense is classics inherently racist? Classics is old. On Adler's account, it begins in ancient Rome and is revived in the Renaissance. Slavery (Christiansen's primary concern) is also very old. Let's say classics is an education for slaveowners. 4/x
It's worth remembering that literacy itself is elite throughout most of this history. Literacy is, then, also the education of slaveowners. We can honor oral and musical traditions without denying that literacy is, generally, good. 5/x
As someone\u2019s who\u2019s read the book, this review strikes me as tremendously unfair. It mostly faults Adler for not writing the book the reviewer wishes he had! https://t.co/pqpt5Ziivj
— Teresa M. Bejan (@tmbejan) January 12, 2021
The meat of the criticism is that the history Adler gives is insufficiently critical. Adler describes a few figures who had a great influence on how the modern US university was formed. It's certainly critical: it focuses on the social Darwinism of these figures. 2/x
Other insinuations and suggestions in the review seem wildly off the mark, distorted, or inappropriate-- for example, that the book is clickbaity (it is scholarly) or conservative (hardly) or connected to the events at the Capitol (give me a break). 3/x
The core question: in what sense is classics inherently racist? Classics is old. On Adler's account, it begins in ancient Rome and is revived in the Renaissance. Slavery (Christiansen's primary concern) is also very old. Let's say classics is an education for slaveowners. 4/x
It's worth remembering that literacy itself is elite throughout most of this history. Literacy is, then, also the education of slaveowners. We can honor oral and musical traditions without denying that literacy is, generally, good. 5/x
