The subject line doesn’t sell the product, it sells the open.
And to sell the open, you need to intrigue your subs.
These are all subject lines engineered for INTRIGUE:
An okay email with a great subject line will outperform a great email with an okay subject line,
— Chase Dimond | Email Marketing Nerd \U0001f4e7 (@ecomchasedimond) June 11, 2021
Every time.
Here\u2019s a list on 7 subject lines that just work
Quick thread: pic.twitter.com/Tq3Ycc7K3D
Happy Monday everyone :-) Let's ring in September by reacquainting ourselves with Virginia neo-Nazi and NSC Dixie affiliate Sayed "Robbie" Javid, now known by "Reform the States". Robbie is an explicitly genocidal neo-Nazi, so lets get to know him a bit better!
— Garfield but Anti-Fascist (@AntifaGarfield) August 31, 2020
CW on this thread pic.twitter.com/3gzxrIo9HD
The story doesn\u2019t say you were told not to... it says you did so without approval and they tried to obfuscate what you found. Is that true?
— Sarah Frier (@sarahfrier) November 15, 2018