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At McKinsey, we charged $400k+ per presentation.

Here’s the simple 7-step framework we used (steal it for free)🧵:

McKinsey is paid to solve complex problems.

They created a process that helps find solutions:

The Hypothesis-Driven Framework.

Let’s dive in.👇

Start by Gathering Facts.

Most people skip this step. That's a huge mistake.

Take a few hours to understand the problem. Talk to a couple of experts.

Ask:
• What are the causes?
• How often does it happen?
• How solutions have you tried?

Now you're ready to start solving.

Generate an Initial Hypothesis.

Problems remain unsolved when people look for a solution without direction.

Ask yourself:

“Based on initial facts, what do I believe is causing this?”

That’s your Initial Hypothesis.

Build an Issue Tree

Solving one big problem is hard. Solving 20 small problems is easy.

Break the issue down into its smallest components:

1: Profits are down
1.1: Revenue is down
1.1.1: 30% of our clients moved to our cheap product
1:1.1.1: That product was recently upgraded

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I went from "shyest man alive" to speaking on stage.

If you're a man struggling with confidence, read this:

I was arguably the shyest man alive.

I feared rejection
I rarely spoke up
I barely made new friends or approached women

People told me to my face "why do you never talk?"

Today I've realized the root of why I was so shy (you may have a huge epiphany moment reading this)...

As humans, we have a strong instinct to be liked by the people around us.

You see, 2000 years ago roaming the earth in tribes, you NEEDED to be liked or else you'd get kicked from your tribe, and face the mountain lions, disease, & conditions by yourself (basically meant death).

My route to achieve this human instinct - to be liked, was speak as little as possible.

Other people take a different route - speak as much as possible.

But at the end of the day, we are all aiming to be liked.

Now, I knew the root cause... how did I overcome this lack of confidence?

1st - you must accept shyness does not serve you.

Once you fully accept this and are open to change, there are 7 keys I identified that helped me become confident.

Here are the 7 keys to confidence:

If you want to give yourself a personal MBA, read these 10 books:

Zero to One
by Peter Thiel

Subject: Strategy and Positioning

Lessons:

• Last can be first
• Rivalry causes us to copy the past
• Progress comes from monopoly, not competition

Expert Secrets
by Russel Brunson

Subject: Marketing

Lessons:

• Maintain absolute certainty
• The riches are in the niches
• Convince with emotion first, then logic

$100M Offers
by Alex Hormozi

Subject: Sales

Lessons:

• Create grand slam offers
• Find the starving crowd
• The fundamental equation of value

Deep Work
by Cal Newport

Subject: Productivity

Lessons:

• Embrace boredom
• Create daily rituals
• Find your work-style
• Treat work like a craft

The MOST overlooked skill in data science...

And it could get you a $20,000 promotion.

Here's how. 🧵

#datascience #stats #rstats

Text analysis is a treasure trove of predictive information.

Yet 90% of companies don’t know how to use it.

They are overlooking one of the most powerful and predictive sources of information…

In fact, text analysis is part of the strategy that I used to help double my business in 2022...

While companies like Facebook (Meta) lost 70% of their value.

My company went from $0.9M/year to $2,000,000 per year.

Using text analysis was a key piece.

So imagine how valuable you could become to your company if you doubled the part of the business you touch...

In less than 12 months.

They'd be more than happy to give you a $20,000 raise...

You just made them $1M. (or more)

But you need to learn Text Analysis so you can improve model performance...

Which leads to:

1. a better understanding of customers

2. a better understanding of products

3. better lead scoring

4. better marketing

5. $1,000,000+ ROI

Mckinsey makes millions on a single presentation.....yeah👀

Here is the central business storytelling framework I learned in my 4 yrs there🧵👇

First, why should you care?

If you closely observe, most people do academia-style communication.

They stream details(situation, complications, etc) first and then slowly build up the conclusion.

And it works ...

but not when you have to be persuasive and sell your ideas.

A consultant at Mckinsey, Barbara Minto, realized this anomaly in the 60s and capitalized on it.

She built a framework that would change the course of the firm.

Eg- Mckinsey currently boasts a roster of 90 of the top 100 companies in the world.

Quick aside to acknowledge that Barbara Minto is a badass

- one of the first Harvard female MBAs

- and the first female Mckinsey consultant

What she proposed was so influential - other consulting firms also adopted her principles.

The framework is also a secret weapon....

It makes consultants appear sharp = accelerates their growth.

eg- many top CEOs are ex-Mckinsey.

Sundar Pichai - Google
Sheryl Sandberg - Facebook
James Gorman - Morgan Stanley

CEOs at Vodafone, Boeing, Footlocker, LEGO, Grammarly, Best Buy.

Full list at the end:

If you want to change your life, read these 48 books

1)

13)Defining Decade
14)Power of Now
15)How Will You Measure Your Life
16)Joys of Compounding
17)13 Things Mentally Strong People Don’t Do
18)Things No One Else Can Teach Us
19)I Will Teach You To Be Rich
20)Compound Effect
21)Can’t Hurt Me
22)Discipline Is The Destiny
23)…
24)…

25)The Almanack of Naval Ravikant
26)Psychology of Money
27)The Practising Mind
28)What I Wish I Knew When I Was 29)Finish What You Start
30)Eat That Frog
31)Atomic Habits
32)101 Essays That Will Change The Way You Think
33)Make Today Count
34)12 Rules For Life
35)…
36)…

37)The Art of Seduction
38)When All Is Not Well
39)Surrounded By Idiots
40)Games People Play
41)Discourses and Selected Writings
42)Creativity Inc.
43)Elon Musk
44)Predictably Irrational
45)Digital Minimalism
46)Getting Things Done
47)5 Am Club
48)Tuesdays With Morrie

Free design websites that should be illegal to know (mega thread):

1. Figcomponents .com

Over 1000+ free Figma components!

Discover, copy and paste UI components in Figma with the most efficient way to build designs

2. Figmaelements .com

Awesome free and customizable illustrations for your next UI project.

3. uxarchive .com

The latest mobile UI design inspiration, websites, apps, and user flows.

4. Fontshare .com

A huge collection of beautiful fonts. All are free to use for both commercial and personal projects.

10 must-read books in your 20s & 30s:

1.

2.

3.

4.

5.

100 books that will boost your life + mindset

1-12:

13-24:

25-36:

37-48:

49-60:

How to spend 80% less time in the gym and get BETTER results for building muscle than you're getting now (SERIOUSLY)

Backed up by science.

Thread 👇

First mistake:

Doing too many exercises.

All you need is:

- A squat or similar movement
- A hip hinge
- Vertical push
- Vertical pull
- Horizontal push
- Horizontal pull

Add in some calf work and ab work.

You don't need multiple exercises for each muscle group.

Some people do 3 or 4 different exercises for each of the above, e.g. a flat bench press, a decline bench press, a pushup, an incline dumbbell press... this is a waste of time.

All of those are using the same muscles and fall into the "horizontal pull" category.

All you need to do is pick ONE for each category and lift to failure with good form.

Reaching failure (or close) creates the stimulus for adaptation.

Adding more work does not increase this stimulus, it just adds more muscle damage that you've got to recover from.

The other mistake is that people do too many sets.

You've all seen the bros in the gym on chest day...

HAMMERING the chest with 5 sets of flat bench press, 5 sets of incline, 3 sets of decline, 5 sets of flyes...

This is just cutting into recovery and making results worse.

8 Books That Will Teach You How To Become Mentally Strong :

1. Can't Hurt Me

2. Unbeatable Mind

3. The Courage To Be Disliked

4. Extreme Ownership

5. Secrets Of a Strong Mind

McKinsey makes $500,000+ on a single presentation.

You can learn their simple framework below (for free):

The secret? Story, flow, and structured arguments.

Every fresh analyst is taught this blueprint:
• Introduction & context on one slide
• Always lead with the conclusion
• Pyramid argument structure
• Title storyline & slide flow

Let's break it down, so you can apply it too:

Set the stage by using the SCQA framework.

Situation: what's the current state?
Complication: what needs to change?
Question: how can you solve the complication?
Answer: this one deserves it's own slide, up next.

This tells your audience WHY they should read on.

Example:

Next, lead with your answer.

Put your conclusion out there, and let people digest it.

Explain WHY this is the answer later on.

Example:

Break down your answer using the Pyramid principle

• Back your conclusion with 3-5 key arguments
• Support your arguments with findings & data
• 1 argument per slide, drive your point home
• Nothing overlaps, nothing is missing
• "Nice to haves" go in the appendix

Example: