At McKinsey, we charged $400k+ per presentation.

Here’s the simple 7-step framework we used (steal it for free)🧵:

McKinsey is paid to solve complex problems.

They created a process that helps find solutions:

The Hypothesis-Driven Framework.

Let’s dive in.👇
Start by Gathering Facts.

Most people skip this step. That's a huge mistake.

Take a few hours to understand the problem. Talk to a couple of experts.

Ask:
• What are the causes?
• How often does it happen?
• How solutions have you tried?

Now you're ready to start solving.
Generate an Initial Hypothesis.

Problems remain unsolved when people look for a solution without direction.

Ask yourself:

“Based on initial facts, what do I believe is causing this?”

That’s your Initial Hypothesis.
Build an Issue Tree

Solving one big problem is hard. Solving 20 small problems is easy.

Break the issue down into its smallest components:

1: Profits are down
1.1: Revenue is down
1.1.1: 30% of our clients moved to our cheap product
1:1.1.1: That product was recently upgraded
Understand the Big Picture.

You’ve analyzed 20 micro problems.

Now “zoom-out” again. Take a look at the big picture.

• What’s causing the main problem?
• How can this be fixed?

Summarize into one clear recommendation

Now you are ready to present.
Set the Stage.

People don’t know how you came up with your recommendation.

The S.P.Q.A. framework helps set the stage:

• Situation: what’s the problem?
• Problem: why is this a problem?
• Question: client’s main question
• Answer: what do you recommend

Example:
Convince the Stakeholders

Persuasive presentations allow McKinsey to charge what they do.

They use the Pyramid Principle:
• Re-state the recommendation
• Show supporting arguments
• Finish with evidence

The resulting “pyramid” will be easy to understand and hard to dispute
Make the Impact Clear

Explain how the problem will go away after you implement the solution:

• Whats the step-by-step solution plan?
• What will the outcome look like?
• What steps can be taken for extra impact?

That's how you persuade the client AND upsell new engagements.
TL:DR

Use this 7-step McKinsey framework to solve any problem:

• Gather Facts
• Build an Issue Tree
• Make the Impact Clear
• Set the Stage with SPQA
• Understand the Big Picture
• Formulate an Initial Hypothesis
• Persuade with Pyramid Principle

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Once upon a time there was a Raja named Uttānapāda born of Svayambhuva Manu,1st man on earth.He had 2 beautiful wives - Suniti & Suruchi & two sons were born of them Dhruva & Uttama respectively.
#talesofkrishna https://t.co/E85MTPkF9W


Now Suniti was the daughter of a tribal chief while Suruchi was the daughter of a rich king. Hence Suruchi was always favored the most by Raja while Suniti was ignored. But while Suniti was gentle & kind hearted by nature Suruchi was venomous inside.
#KrishnaLeela


The story is of a time when ideally the eldest son of the king becomes the heir to the throne. Hence the sinhasan of the Raja belonged to Dhruva.This is why Suruchi who was the 2nd wife nourished poison in her heart for Dhruva as she knew her son will never get the throne.


One day when Dhruva was just 5 years old he went on to sit on his father's lap. Suruchi, the jealous queen, got enraged and shoved him away from Raja as she never wanted Raja to shower Dhruva with his fatherly affection.


Dhruva protested questioning his step mother "why can't i sit on my own father's lap?" A furious Suruchi berated him saying "only God can allow him that privilege. Go ask him"