8 Books That Will Teach You How To Become Mentally Strong :

1. Can't Hurt Me

If you use it right, your Twitter account is worth more than your degree.

But 98.8% suck at it.

Here are 9 unique ways to turn Twitter into a crazy valuable asset:

Highly Curate Your Following

99% of users follow real-time news on Twitter.

That's okay. But you won't make Twitter an asset then.

To make it an asset, build a high-signal information diet.

You'll see it as a whole new opportunity.

Let me show you...

Use Twitter Lists

I find way too much news, drama and irrelevant ideas on the Twitter timeline.

I use Twitter lists to cut the noise and amplify the signal.

Bonus: Lists aren't affected by the algorithm.

Here's a video to get started on Lists:

Use Advanced Search

Scrape the internet to find what you want:

"(from:aaditsh) min_faves:1000 marketing"

Tweets with "marketing" from @aaditsh with more than 1000 likes.

Another favorite:

"(from:aaditsh) until:2021-09-01 since:2021-05-01"

Between May and September.

Mute Trolls

Trust me. They're not worth your time.

Click on a profile that annoys you.

Click "more" → "mute profile".

You won't "block" them but their content will become hidden on your timeline.

It's so peaceful.

If you want to give yourself a personal MBA, read these 10 books:

Zero to One
by Peter Thiel

Subject: Strategy and Positioning

Lessons:

• Last can be first
• Rivalry causes us to copy the past
• Progress comes from monopoly, not competition

Expert Secrets
by Russel Brunson

Subject: Marketing

Lessons:

• Maintain absolute certainty
• The riches are in the niches
• Convince with emotion first, then logic

$100M Offers
by Alex Hormozi

Subject: Sales

Lessons:

• Create grand slam offers
• Find the starving crowd
• The fundamental equation of value

Deep Work
by Cal Newport

Subject: Productivity

Lessons:

• Embrace boredom
• Create daily rituals
• Find your work-style
• Treat work like a craft

At McKinsey, we charged $400k+ per presentation.

Here’s the simple 7-step framework we used (steal it for free)🧵:

McKinsey is paid to solve complex problems.

They created a process that helps find solutions:

The Hypothesis-Driven Framework.

Let’s dive in.👇

Start by Gathering Facts.

Most people skip this step. That's a huge mistake.

Take a few hours to understand the problem. Talk to a couple of experts.

Ask:
• What are the causes?
• How often does it happen?
• How solutions have you tried?

Now you're ready to start solving.

Generate an Initial Hypothesis.

Problems remain unsolved when people look for a solution without direction.

Ask yourself:

“Based on initial facts, what do I believe is causing this?”

That’s your Initial Hypothesis.

Build an Issue Tree

Solving one big problem is hard. Solving 20 small problems is easy.

Break the issue down into its smallest components:

1: Profits are down
1.1: Revenue is down
1.1.1: 30% of our clients moved to our cheap product
1:1.1.1: That product was recently upgraded

21 lessons learned in 2021:

Engineered Serendipity

I believe that some of what we call "luck" is actually the macro result of 1,000s of micro actions.

Your daily habits can put you in a position where "luck" is more likely to strike.

Increase your serendipity surface area.

Engineer your own serendipity.

Pessimists Sound Smart, Optimists Get Rich

Pessimists look at the future and see the doors that are closed.

Optimists look at the future and see the doors that are open—and probably kick down the closed doors, too.

Surround yourself with optimists. The future is bright.

The Exponential Growth Challenge

Human brains cannot fathom the insane power of exponential growth. We consistently underestimate its impact.

When you're on an exponential growth curve—stop trying to set specific goals.

Strap in, keep your head back, and enjoy the ride.

Work Like a Lion

Most people are not wired to work 9-5.

Modern work culture is a remnant of the Industrial Age—long periods of steady, monotonous work.

If your goal is to do inspired, creative work, you have to work like a lion.

Sprint when inspired. Rest. Repeat.