Today is my 9th anniversary of building Herb.

4 years earlier, I was working a sales job at Kraft Foods.

Today, Herb crossed $420K MRR.

Here's the Vision Board System that helped me scale:

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10 inspiring documentaries that will change your life in 90 minutes (guaranteed) 👇

1. The Defiant Ones (my favorite documentary series)

2. The Last Dance (all episodes are 🔥)

3. Free Solo

4. Jiro Dreams of Sushi

5. Jeen-Yuhs

9 slides I've used to generate $9M in revenue (steal these):

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Go into monk mode with these 10 books (you'll thank me later):

The Hard Things About Hard Things
by Ben Horowitz

A playbook for dealing with the hard truths leaders confront every day.

Lessons:

• Build the business, not the culture
• The importance of Wartime CEOs
• There are no silver bullets, only lead bullets

Zero to One
by Peter Thiel

Teaching the most important skill in life: learning to think for yourself.

Lessons:

• Last can be first
• Rivalry causes us to copy the past
• Progress comes from monopoly, not competition

Hooked
by Nir Eyal

Reading this helped me grow Herb by 168% year-over-year.

Lessons:

• Start with triggers
• Make actions easy
• Offer variable rewards

Predictable Revenue
by Aaron Ross

This book is the playbook for building sustainable revenue.

Lessons:

• Implement a proven outbound sales system
• Create a sales machine using the $100M best practices from Salesforce

If you want to give yourself a personal MBA, read these 10 books:

Zero to One
by Peter Thiel

Subject: Strategy and Positioning

Lessons:

• Last can be first
• Rivalry causes us to copy the past
• Progress comes from monopoly, not competition

Expert Secrets
by Russel Brunson

Subject: Marketing

Lessons:

• Maintain absolute certainty
• The riches are in the niches
• Convince with emotion first, then logic

$100M Offers
by Alex Hormozi

Subject: Sales

Lessons:

• Create grand slam offers
• Find the starving crowd
• The fundamental equation of value

Deep Work
by Cal Newport

Subject: Productivity

Lessons:

• Embrace boredom
• Create daily rituals
• Find your work-style
• Treat work like a craft

The 13-step business plan to build a $15k/month side hustle:

1. Ask yourself, "what topics can I help people get massive clarity on?"

My recommendation: Ask your friends/co-workers what you are an expert in.

2. Distill your value. By helping someone achieve massive clarity on X, what are they able to achieve?

3. Pick a platform. Where do the people that need your help reside?

My recommendation: LinkedIn (fast algorithm for growth + professionals looking for growth)

4. Create daily content that talks about the clarity you can provide.

5. DM every account that interacts with your content.

My recommendation: Ask them what they do + what their goals are.

6. If you can help them with their goals, ask them if they'd want to jump on a 1:1 call.

7. Run a consultation on Zoom.

Afterward, reflect on:

• What exercises worked? (ie. Personal Board Meetings)
• What were their major blockers? (ie. Not knowing how to manage >5 people)
• What resources could I create to increase the value? (Matt Mochary's resources)

9 TED Talks in 9 days that will change your life:

Day 1:

Sleep is your Superpower by Matt Walker

• How we can get better sleep
• Why sleep is our life-support system
• Sleep's impact on learning, memory, and our immune

Day 2:

The Power of Vulnerability by Brene Brown

• How happiness leads to courage
• Understand the importance of feeling connected

Day 3:

Inside the Mind of a Master Procrastinator by Tim Urban

• The conflict between the "instant gratification monkey" and the rational mind
• Why we binge YouTube and Netflix to avoid important

Day 4:

Your Body Language May Shape Who You Are by Amy Cuddy

• Power-posing and how it can change your mood
• How confidence leads to more successful outcomes

These 10 rules will change your life today… (I guarantee it):

Don't Neglect Your Health

To be at your best, you need to take care of your mind, body, and soul.

Every day I:
• Do a mindfulness meditation
• Stretch
• Lift
• Eat healthily

The best investment you will ever make is your own health.

Cut Toxic People Fast

Beware of energy vampires.

They suck the life out of you and hold you back.

Create a Personal Board of Advisors:

Experiences > Things

We're all going to die.

You can't bring things to your grave.

Over the past 6 months, I traveled to:
• The Grand Canyon
• Costa Rica and went surfing
• Sedona and hiked the Red Rocks

Take a "mental vacation" every 6 weeks.

You deserve it.

Focus on The Process

Fall in love with the journey.

We all have our ups and downs.

The path to success is a marathon. Slow down and enjoy the ride.

The goal isn't just to get there.

It's to have fun along the way.