“There is one thing stronger than all the armies of the world, and that is an idea whose time has come.”
🧵 Framework for generating high-impact ideas:
Cultivating ideas is a process.
You have to build a system to cultivate impactful ideas consistently.
I will share a 4-part framework that you can use to cultivate ideas.
1. Idea generation
2. Idea selection
3. Idea validation
4. Idea implementation
In this thread, I'll dive into "Idea Generation" & describe a simple framework that you can implement right away!
The following threads will cover the remaining 3 parts to cultivate ideas.
Lateral thinking is key - first, diverge & then converge.
Overview:
1/ PROBLEM - a question proposed for a solution, a matter stated for examination or proof.
Reframe problems into well-defined & clear "How might we.." statements.
This prioritises intention over tech/process.
But 1st, it is very important to be at the right problem level.
Example problem:
Our customers don't order pizza.
GO NARROW:
Ask "what's stopping you?" to get to the real problem.
What's stopping customers from ordering pizza?
- stale toppings?
- bad sauce?
Problem statement:
How might we ensure that the pizza toppings are fresh?