If you want to give yourself a personal MBA, read these 10 books:

Zero to One
by Peter Thiel

Subject: Strategy and Positioning

Lessons:

• Last can be first
• Rivalry causes us to copy the past
• Progress comes from monopoly, not competition
Expert Secrets
by Russel Brunson

Subject: Marketing

Lessons:

• Maintain absolute certainty
• The riches are in the niches
• Convince with emotion first, then logic
$100M Offers
by Alex Hormozi

Subject: Sales

Lessons:

• Create grand slam offers
• Find the starving crowd
• The fundamental equation of value
Deep Work
by Cal Newport

Subject: Productivity

Lessons:

• Embrace boredom
• Create daily rituals
• Find your work-style
• Treat work like a craft
The War of Art
by Steven Pressfield

Subject: Unlocking Creativity

Lessons:

• Live your unlived life
• Embrace and expect fears
• Recognize resistance nad love misery
Get Together
by Bailey Richardson, Kevin Huynh and Kai Elmer Sotto

Subject: Community

Lessons:

• Attracting authentic community members
• Developing community leaders
Hustle Harder, Hustle Smarter
by 50 Cent

(Highly recommend the audiobook - he narrates himself)

Subject: Hustle

Lessons:
• Finding fearlessness
• Constructing your crew
• The power of perception
Obviously Awesome
by April Dunford

Subject: Positioning

Lessons:
• Layering on trends
• The 6 components of positioning
• Mapping attributes and features to "value themes"
The Minimalist Entrepreneur
by Sahil Lavingia

Subject: Entrepreneurship

Lessons:
• Market by being you
• Build as little as possible
• Sell to your first hundred customers
The Ride of a Lifetime
by Robert Iger

Subject: Leadership

Lessons:
• Pursue perfection
• Learn to love exertion
• Lead with calm while encouraging risk
Thanks for reading! Follow me @matt_gray_ for more content like this.

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I’m torn on how to approach the idea of luck. I’m the first to admit that I am one of the luckiest people on the planet. To be born into a prosperous American family in 1960 with smart parents is to start life on third base. The odds against my very existence are astronomical.


I’ve always felt that the luckiest people I know had a talent for recognizing circumstances, not of their own making, that were conducive to a favorable outcome and their ability to quickly take advantage of them.

In other words, dumb luck was just that, it required no awareness on the person’s part, whereas “smart” luck involved awareness followed by action before the circumstances changed.

So, was I “lucky” to be born when I was—nothing I had any control over—and that I came of age just as huge databases and computers were advancing to the point where I could use those tools to write “What Works on Wall Street?” Absolutely.

Was I lucky to start my stock market investments near the peak of interest rates which allowed me to spend the majority of my adult life in a falling rate environment? Yup.