BC WRITING

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Patrick McKenzie
@patio11 5 years, 8 months ago 1908 views

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FAQ: “How do I get better at writing?”
Me: Write a million words.
Follow up: “Hah but seriously.”
Me: Start with 20,000 words. Everyone gets to that 50 times in their first million.
Follow up: “No seriously.”
Me: Nobody expects 10 Quick Tips To Play Violin At Carnegie Hall.

The Internet is so much better at teaching writing than the traditional educational system principally because it removes an artificial and limiting constraint on output imposed by ability of gatekeepers’ limited time to evaluate output.

(Interestingly in fields where we actually care about performance we’re good at encouraging students to practice when no one is watching but for writing we basically assume all the value is created by the teacher-minute of attention. Teacher-minutes are scarce and rationed.)

If you ever want to be deeply, deeply disillusioned about the state of the world, compare what we do where we care about output quality and what we do where we don’t, and which domains sort into which column by revealed preference.

More from Patrick McKenzie

Patrick McKenzie
@patio11

My friends @robwalling and @einarvollset just launched TinySeed, an accelerator for software companies where a successful outcome is a healthy, sustainable business rather than attempting to ride the rocketship trajectory. https://t.co/LSHqZNcVid

I have some thoughts:

As somebody who bootstrapped ~4 companies, I feel like I had to make some clearly suboptimal decisions early in them for lack of what is, in hindsight, not all that much money. But there's a huge gap in the product space for investment options.

It's weird: you can get $25k from Amex trivially, and angels are very willing to write a check for that much, but you have to make representations about your goals/ambitions/market/etc which don't really apply to everyone.

And so you see the traditional angel/VC ecosystem fund companies where honestly the returns are probably not there, and this is knowable pretty early, but the chase of them will wreck what could have been a perfectly happy business.

(To make the math work for traditional VCs the company has to at least have a market-appropriate shot of $100 million a year. There are a lot more $10 million a year companies than $100 million a year companies. That is *not* a bad terminal outcome for founders/employees.)

Patrick McKenzie
@patio11

There are a *lot* of software shops in the world that would far rather have one more technical dependency than they'd like to pay for one of their 20 engineers to become the company's SPOF expert on the joys of e.g. HTTP file uploads, CSV parsing bugs, PDF generation, etc.

On a serious note, it's interesting to observe that you can build a decent business charging $20 - $50 per month for something that any good developer can set up. This is one of those micro-saas sweet spots between "easy for me to build" and "tedious for others to build"
— Jon Yongfook (@yongfook) September 5, 2019

Every year at MicroConf I get surprised-not-surprised by the number of people I meet who are running "Does one thing reasonably well, ranks well for it, pulls down a full-time dev salary" out of a fun side project which obviates a frequent 1~5 engineer-day sprint horizontally.

"Who is the prototypical client here?"

A consulting shop delivering a $X00k engagement for an internal system, a SaaS company doing something custom for a large client or internally facing or deeply non-core to their business, etc.

(I feel like many of these businesses are good answers to the "how would you monetize OSS to make it sustainable?" fashion, since they often wrap a core OSS offering in the assorted infrastructure which makes it easily consumable.)

"But don't the customers get subscription fatigue?"

I think subscription fatigue is far more reported by people who are embarrassed to charge money for software than it is experienced by for-profit businesses, who don't seem to have gotten pay-biweekly-for-services fatigue.

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Patrick McKenzie
@patio11

I like this heuristic, and have a few which are similar in intent to it:

Here's how I'd measure the health of any tech company:

How long, as measured from the inception of idea to the modified software arriving in the user's hands, does it take to roll out a *1 word copy change* in your primary product?
— Jeff Atwood (@codinghorror) October 25, 2018

Hiring efficiency:

How long does it take, measured from initial expression of interest through offer of employment signed, for a typical candidate cold inbounding to the company?

What is the *theoretical minimum* for *any* candidate?

How long does it take, as a developer newly hired at the company:

* To get a fully credentialed machine issued to you
* To get a fully functional development environment on that machine which could push code to production immediately
* To solo ship one material quanta of work

How long does it take, from first idea floated to "It's on the Internet", to create a piece of marketing collateral.

(For bonus points: break down by ambitiousness / form factor.)

How many people have to say yes to do something which is clearly worth doing which costs $5,000 / $15,000 / $250,000 and has never been done before.

Patrick McKenzie
@patio11

Some people really benefit from hearing advice that everyone knows, for the same reason we keep schools open despite every subject in them having been taught before.

In that spirit, here's some quick Things Many People Find Too Obvious To Have Told You Already.

Your idea is not valuable, at all. All value is in the execution. You think you are an exception; you are not. You should not insist on an NDA to talk about it; nobody serious will engage in contract review over an idea, and this will mark you as clueless.

Technologists tend to severely underestimate the difficulty and expense of creating software, especially at companies which do not have fully staffed industry leading engineering teams ("because software is so easy there, amirite guys?")

Charge more. Charge more still. Go on.

The press is a lossy and biased compression of events in the actual world, and is singularly consumed with its own rituals, status games, and incentives. The news necessarily fails to capture almost everything which happened yesterday. What it says is important usually isn't.

Companies find it incredibly hard to reliably staff positions with hard-working generalists who operate autonomously and have high risk tolerances. This is not the modal employee, including at places which are justifiably proud of the skill/diligence/etc of their employees.

Patrick McKenzie
@patio11

Bitfinex files discovery in "Yo bro, where did our $800 million go?" action and it is every bit as interesting as you'd expect it to

Here's their CFO describing their agreement (which we know from other litigation was never contractualized because, presumably because money launderers hate paper trails):

Bitfinex's CFO was shocked, shocked to learn that the money launderer they engaged to provide money laundering services while I-swear-to-God-this-is-an-actual-quote "we learned to bank like criminals" may have from time to time lied to banks.

"Institutional constraints" means, here, "We were attempting to avoid velocity checks placed by our banking partners to detect fraud and money laundering, which would have detected our fraud and money laundering."

Money at the speed of code, yadda yadda yadda, the Bitcoin economy is surprisingly blasé when several hundred million dollars is in an interstitial state for months.

In a situation never before encountered by a financial institution: the check was not, in fact, in the mail.

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$Nicol\xe1s Forero$

Nicolás Forero
@MrNicolasForero

How to outline articles:

A blend of @david_perell's process and SEO:

1/ David starts with a quote, a vague idea, or a concept that generates curiosity.

2/ Then, he searches inside his note-taking system for extracts and reflections related to the prompt.

These ideas come from his daily knowledge consumption.

3/ He then assembles extracts to create a narrative around a thesis.

An incomplete thesis will make a reader bounce. While the opposite makes them crave more of your content.

4/ Some of us never built a database.

To fix this, type your prompt into Google and examine the search results:

-People also ask
-Google autocomplete
-Image recommendations
-Related searches at the bottom

These will help you structure your post while following SEO practices.

5/ After creating an outline based on his notes, David rewrites sentences, words, and paragraphs from memory.

He adds personal anecdotes, analyzes ideas, and creates his narrative—A process he defines as POP writing.

Naomi Davis
@NaomisLitPix

I want to talk about the editorial support you should expect from an agent who says they work editorially, &what you should not expect, too. (As always these are my opinions; others will think differently; you can take any opinion you encounter or burn it in a trash can.) #Thread

Most agent offer calls come with a discussion about editorial support and expectations on both sides. If an agent says they work editorially, both of you can talk about what you hope this will look like. This may include:

Rounds of overall revision to plot/character/structure/setting, or tightening to a genre guideline, based on an "edit letter."
Line edits/sidebar comments by your agent. I always stress these are suggestions to achieve a goal. How author arrives at that goal is up to to them, but

I should make it clear to you what the goal of the point is: heighten emotional moment, untangle complicated scene, drive a relationship, clarify stakes, etc. I may suggest HOW and you can use my suggestion or come up w/your own solution. As long as the goal is attained.

But I'll always be honest if the changes came up short, too. It's a conversation, a development, open-door for challenge.
I DO put foot down abt blatant "rookie mistakes." Or major arc problems,sensitivity issues. I don't do this to be obstinate;but you should stay flexible too.

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Chris Baty
@chrisbaty

I can feel it in my bones: NaNoWriMo starts soon. If you meant to do some novel planning this month but never quite got around to the planning part, here are a few questions to help you think through your story arc.

These questions are based on Hollywood screenplays, the hero’s journey, and the work of writers who are much smarter than I am—looking at you @RachaelHerron and @LaniDianeRich and @darynda. I didn’t invent any of this.

And, it's totally okay to do no outlining and just wing the whole dang thing! Or do your planning in a wildly different way. But I've found these questions useful. So.

To start, you’ll need a main character. Let’s assume your main character is an orphaned boy whose horrible extended family has forced him to live in a cupboard beneath the stairs. Question #1: What’s missing from your main character’s life?

All of us are missing something. Maybe it’s a feeling of danger or true love or a sense of higher purpose. Maybe it’s a large animatronic penguin that can dispense boba tea through its nostrils. For our orphaned boy, it’s a sense of belonging.

$Dickie Bush \U0001f6a2$

Dickie Bush 🚢
@dickiebush

The world's most valuable skill:

Writing effectively.

But colleges charge you 120k and still do a terrible job teaching it.

Instead, here are 9 writing frameworks that cost you nothing and will save you hundreds of hours:

1. Start with building your writing habit by leveraging @jamesclear's Four Laws of Behavior

Atomic Habits from @jamesclear changed my life.

In Atomic Habits, James lays out the Four Laws of Behavior Change.

1. Make it obvious
2. Make it attractive
3. Make it easy
4. Make it satisfying

Here's how to leverage them to build a daily writing habit (\U0001f9f5\u270d\U0001f3fc):
— Dickie Bush \U0001f6a2 (@dickiebush) March 10, 2021

2. With your writing habit down, study these 10 tips from the world's most legendary marketer: David Ogilvy.

One of the most legendary marketers of all time: David Ogilvy

In 1982, David wrote an internal memo to the employees of his advertising agency titled "How to write."

And in just 10 bullets he put together a masterclass in effective writing.

Here's a breakdown of each one: pic.twitter.com/MxRYuQRLyA
— Dickie Bush \U0001f6a2 (@dickiebush) June 2, 2021

3. Then, immerse yourself in the takeaways from the bible on business

Business writing is a superpower.

But schools and employers do a horrible job teaching people to write.

In 1981, two advertising executives wrote a timeless guide for how to write in the business world.

And here are 12 of their tips you should staple to your desktop: pic.twitter.com/w0hh0qBOG4
— Dickie Bush \U0001f6a2 (@dickiebush) June 8, 2021

4. Like to learn on the go?

Dive into the creative process of the world's best writers in these 10 episodes of the @timferriss show.

I've listened to every episode of the @tferriss show.

And some of my favorites are when Tim interviews prolific writers, diving into their creative process to improve his own.

If you are looking to build a writing habit, these 10 episodes are a must-listen:

\u270d\U0001f3fc\U0001f3a7\U0001f447\U0001f3fc
— Dickie Bush \U0001f6a2 (@dickiebush) March 3, 2021

Alexander Freed
@AlexanderMFreed

Someone asked me recently about breaking into the video game industry as a writer / narrative designer. There's so, so much good advice out there that I only tend to hit this topic on rare occasion. But it's been a while, so let's go!

(Why my answer is worth anything: I've been doing this for about fifteen years and I've hired a lot of writers and editors. Why my answer isn't worth anything: My view of the industry is fairly narrow and I haven't tried to break in for a while, so I'm arguably out of date.)

First: Write, write well, and write video games. Published non-games material is great, but at this point there's no reason not to put together a Twine game or similar to add to your portfolio. Show you're interested in the medium.

If you're applying to a job that requires a writing test (most companies serious about narrative will require one), do what the test says. Follow instructions. Show you can deliver what your client is asking for. Do it well.

If you're submitting other samples, make them diverse in style / tone / character voice--show range. If you want to be artsy and experimental, you can INCLUDE that but it shouldn't be the focus. I want to know someone can tell a straightforward story adeptly. Basics first!

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Devdutta
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Please please please take your cyber security seriously even if you don’t consider yourself a high risk person. Here are a few easy things to start with. 1/n

Switch from WhatsApp to Signal and enable disappearing messages. Most of us cannot stop using WhatsApp entirely but at least turn off back ups to Google Drive or iCloud. 2/n

Do not have private conversations using the messaging service on any social media platform like Facebook, Instagram or Twitter. 3/n

Switch from Gmail to ProtonMail or any other secure email service provider. 4/n

Switch from Google Docs to CryptPad or RiseUp Pad.

antifa.drone
@antifa_drone

Fake chats claiming to be from the Irish African community are being disseminated by the far right in order to suggest that violence is imminent from #BLM supporters. This is straight out of the QAnon and Proud Boys playbook. Spread the word. Protest safely. #georgenkencho

There is co-ordination across the far right in Ireland now to stir both left and right in the hopes of creating a race war. Think critically! Fascists see the tragic killing of #georgenkencho, the grief of his community and pending investigation as a flashpoint for action.

Across Telegram, Twitter and Facebook disinformation is being peddled on the back of these tragic events. From false photographs to the tactics ofwhite supremacy, the far right is clumsily trying to drive hate against minority groups and figureheads.

Be aware, the images the #farright are sharing in the hopes of starting a race war, are not of the SPAR employee that was punched. They\u2019re older photos of a Everton fan. Be aware of the information you\u2019re sharing and that it may be false. Always #factcheck #GeorgeNkencho pic.twitter.com/4c9w4CMk5h
— antifa.drone (@antifa_drone) December 31, 2020

Declan Ganley’s Burkean group and the incel wing of National Party (Gearóid Murphy, Mick O’Keeffe & Co.) as well as all the usuals are concerted in their efforts to demonstrate their white supremacist cred. The quiet parts are today being said out loud.

There is a concerted effort in far-right Telegram groups to try and incite violence on street by targetting people for racist online abuse following the killing of George Nkencho

This follows on and is part of a misinformation campaign to polarise communities at this time.
— Mark Malone (@soundmigration) January 1, 2021

The best thing you can do is challenge disinformation and report posts where engagement isn’t appropriate. Many of these are blatantly racist posts designed to drive recruitment to NP and other Nationalist groups. By all means protest but stay safe.

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$Ranvijay Singh\U0001f1ee\U0001f1f3$

Ranvijay Singh🇮🇳...
@ranvijayT90

#Thread Two divine forms of Khatu Shyam ji...

On the day of Amavasya, devotees get the darshan of Shyam Baba in Shyam varan (black color). In ordinary days, the form of Baba is saffron. The reason for this is a custom. The real head of Shyam Baba which had appeared from Shyam Kund is of Shyam varan.

Every day Shyam Baba's grand Shringar is done by Pujaris. The main part of Shyam Baba's shringar is Tilak. This Shringar is done by the members of Nij Mandir sevaks. The sevaks of the Nij Mandir do sandalwood tilak to Baba everyday in the auspicious time.

This Divine Tilak is applied from the forehead to the nose. When Baba is given a bath by sevaks, this tilak comes off. Then in the auspicious time, the sevaks again apply tilak to Baba.

There is no auspicious time on the Amavasya. Because of this, tilak is not done on that day. That's why devotees have darshan of Shyam Baba on the Amavasya only in the actual real form (Shyam Swaroop). Baba's tilak is done on Amavasya only on the day of Deepawali.

$Anu Satheesh \U0001f1ee\U0001f1f3$

Anu Satheesh 🇮🇳...
@AnuSatheesh5

#Guruvayur_Krishna_Bhakthi 🕉
#Guruvayur
#Storytime
Beautiful Story of Guruvayurappan

Poonathanam Namboothiri was a great devotee of Guruvayurappan. One day Poonthanam was going to Guruvayur Kshetram. It was night time and eventhough Namboothiri was tired he continued to walk

Suddenly some thieves came and blocked his way. Poonthanam cried for Shri Krishna to help. Thieves snatched all valuables from him, but Namboothiri holding his Bhaghavatam book called Shri Krishna to help. That time a man came in a horse back and fought with thieves and protected

Namboothiri. Poonthanam thanked Krishna for helping him from danger and said to the man that "Shri Krishna has send you here and I don't know how to thank you". The man smiled and told that he is Mangattachan, minister of samoodhiris. Poonthanam once again thanked him and

gave his ring to Mangattachan as a token of thanks and continued his journey. He reached Guruvayur early morning for Nirmalya Darshan. Temple poojari came near him and told that Guruvayurappan came in his dreams and asked to hand over the ring to poonthanam.

When he opened Kshetra Nada poonthanam was surprised to see his ring on Guruvayurappan, which he gifted to Mangattachan. He understood that it was Guruvayurappan who came as Mangattachan to protect him. This is how Bhagwan treat his devotees.

Hare Krishna
🙏🕉🙏

Steve Stewart-Williams
@SteveStuWill

THREAD: 12 Things Everyone Should Know About IQ

1. IQ is one of the most heritable psychological traits – that is, individual differences in IQ are strongly associated with individual differences in genes (at least in fairly typical modern environments). https://t.co/3XxzW9bxLE

2. The heritability of IQ *increases* from childhood to adulthood. Meanwhile, the effect of the shared environment largely fades away. In other words, when it comes to IQ, nature becomes more important as we get older, nurture less. https://t.co/UqtS1lpw3n

3. IQ scores have been increasing for the last century or so, a phenomenon known as the Flynn effect. https://t.co/sCZvCst3hw (N ≈ 4 million)

(Note that the Flynn effect shows that IQ isn't 100% genetic; it doesn't show that it's 100% environmental.)

4. IQ predicts many important real world outcomes.

For example, though far from perfect, IQ is the single-best predictor of job performance we have – much better than Emotional Intelligence, the Big Five, Grit, etc. https://t.co/rKUgKDAAVx https://t.co/DWbVI8QSU3

5. Higher IQ is associated with a lower risk of death from most causes, including cardiovascular disease, respiratory disease, most forms of cancer, homicide, suicide, and accident. https://t.co/PJjGNyeQRA (N = 728,160)