You doing the academic book thing? Dope! A thread.
1. Do your homework. Sometimes the most prestigious academic press that (more) established scholars fawn over ain't meant for your research. Peep their acquisition editors, their titles, etc. Is it a fit?

How can some people write so beautifully?

I think I've figured it out.

THREAD: The four elements of writing style:

Pardon me while I open a wormhole into your brain and thrust style advice into it.

See, that’s an example of style.

I could have just said: "And now let’s learn about style."

Four elements of style I'll cover:

• Your voice
• Your presentation
• Engaging the senses
• Engaging the imagination

Part 1: Your voice

Ask your friends what it's like to talk with you.

Perhaps they’ll mention your:

• Tone of voice
• Sense of humor
• Eccentricities
• Viewpoints

Convey those traits in your writing, and readers will recognize your voice.

In other words, voice is not your choice of words. Voice is your unfiltered self.

𝑭𝒂𝒊𝒓𝒚 𝑻𝒂𝒍𝒆 𝑾𝒓𝒊𝒕𝒆𝒓𝒔 𝒂𝒏𝒅 𝑪𝒐𝒍𝒍𝒆𝒄𝒕𝒐𝒓𝒔
𝑁𝑎𝑘𝑠ℎ𝑎𝑡𝑟𝑎 𝑇ℎ𝑟𝑒𝑎𝑑

Most of the fairy tales are ancient folklores & it's hard to trace back to it's original creators. Still I wanted to see which nakshatra natives has contributed to this field.
* all charts calculated using cosmic insight app & lahiri ayanamsa

Jacob Grimm

Purva Asadha ☀️
Chitra 🌙
Magha ketu

Wilhelm Grimm

Shatabhisa ☀️
Purva Asadha 🌙
Pushya ketu

These German scholars are perhaps the most famous fairy tale collectors of all time. This collection was actually done as a part of their academic work.

Many popular tales reached a wider audience through their collection, including:

⭐Little Red Riding Hood
⭐Hansel and Gretel
⭐Snow White
⭐Sleeping Beauty
⭐The Frog Prince
⭐Rapunzel

Flying is accidentally the best ever environment for DEEP work and reflection.

Writers like @rickygervais do their best work on airplanes.

Here's 6 reasons why.

THREAD...

What looks like a bug - can often be a feature.

“A change of perspective is worth 80 IQ points.”

The restrictions we face on airplanes is what makes the experience so liberating.

AIRPLANE FEATURE 1 - HIGH EXIT COSTS

You can't find any escapes.

If you try to escape, you face death.

Negative incentives are built into the system.

"Incentives are a super power." - Charlie Munger

AIRPLANE ADVANTAGE 2 - NO INPUTS

There's no newsfeeds to refresh. No emails to reply to.

It's like knowing your heroin dealer is in a coma.

Boredom is built into the system.

Your monkey mind can't access dopamine - so it starts creating its own.

It is a distraction-free environment:

1. No socialising - You don't know anyone. No small talk.

2. No sound inputs - The engine acts as white noise.

3. No visual inputs - The seating structure means you see barely anybody.

When you report a piece for two years & then write it up in 8000 words, there are obviously lots of things on the cutting room floor

But this 🧵 isn't about that

This thread is about something else not in the piece: what it was like to actually *do* this research & writing

1/

Let's start with the fact that my main paying-job is *not* ethnographic journalist on tech companies. It's being a law professor. I teach property, info privacy, and internet law.

It is a fantastic job, but it is full time, particularly in your first few years teaching.

2/

That means at the same time as I was traveling back and forth across the country on red-eyes to be at FB to do this work I was also giving 26 two hour speeches about adverse possession and eminent domain to 70+ 1Ls.

Would not recommend.

3/

But how did I even start doing that? How did I get access inside Facebook?

I will tell you the secret: *I asked.*

4/

I went to a PR person at FB & one of the people who does stakeholder engagement in early 2019 & I said:

"Listen, I think that this Oversight Board thing is going to be a big deal and you are telling people you are doing this transparently. So you should let me report it."

5/

Gonna talk "pitching story" for a moment, because that's how I get most of my screenwriting work and it's hard to find practical information about the art of it online and in books. This is just my experience and approach, but in the age of zoom, some of this may be helpful...

My primary goal when I pitch is TO ENGAGE THE AUDIENCE EMOTIONALLY. Yes, I'm telling the story, but for me storytelling is a vehicle that delivers emotion to an audience. I structure my pitch around emotion.

I learned this from my TV boss, Greg Walker.

How do I do it?

Two things I make sure I have in my pitch.

1. An early moment, usually in the first 30-60 seconds of speaking that creates a VIVID, EMOTIONALLY PROVOCATIVE IMAGE in the mind of the listener. We're pitching movies and TV. Those are VISUAL MEDIUMS. I drop that image early.

Sometimes, even though I can't draw, I'll sketch it out just to make *sure* it works. It'll usually revolve around a plot point, but the main goal is to get the audience to stop listening and start SEEING what I'm saying.

Then it's like storytelling at a campfire.

Having that image EARLY in your pitch can let the audience know that THIS IS INDEED A MOVIE. Once they can see the movie, then they're a little more with you. It still may not be the movie they want, but it's a movie. That's a win. The second thing I do is --