How to create a successful SaaS from scratch.

Steal the process I've used to build 5 $10k+ MRR SaaS's.

🧵 THREAD 🧵

#1 Find a problem

Problems are everywhere.

Everyone has one:

>> Agency Owners
>> Coaches
>> Freelancers

All you have to do is Investigate, ask Qs and deep dive into a niche.

Then find a painful problem that people wouldn't mind paying money to get rid of.
#2 Find an existing solution

This one is the easiest part of the process.

Here's what to do instead:

Go to Google and search for "[Problem] + software".

Compare the available solutions.

Pick the best one.
#3 Reverse engineer how it works

Break down the solution in it's core components.

Most SaaS are structured this way:

>> Database
>> Back-end
>> API
>> Front-end

This is easier if you already know programming.

But if you don't, you can pay someone to break it down for you.
#4 Make it better

Think of ways to make it better.

See what the current solution is lacking and fix it:

>> Is it too slow? Make it faster
>> Is it too ambiguous? Make it simpler
>> Does it lack features? Add them

The thing is to add VALUE to your solution.
#5 Build it

I've said this before and I'll say it again:

You DON'T have to code your SaaS yourself.

Instead, pay someone to build it for you:

>> Go to lemon(dot)io
>> Tell them about your project
>> Let them match you with a dev
>> Give project to dev
>> Wait until it's done
#6 Traffic

All that's left is driving traffic to your SaaS.

Start with free traffic:

>> Blogs
>> Social media
>> Podcasts
>> Newsletter
>> Your own course

Then use paid traffic:

>> Ads
>> SEO
>> Influencers

From $0 to $2.5k MRR -> free.

$2.5k and above MRR -> paid.
That's it!

I tweet about SaaS, marketing and online business.

Follow me for more actionable advice on those topics.

And if you’d like to get more in-depth SaaS advice subscribe to the Newsletter:

https://t.co/diC24UT2Qu

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1/ Tuesday was my last day as CEO of @CircleUp. I’ve been CEO since starting the co. in 2011 with my co-founder @roryeakin.

This is a thread about what happened, why and my emotions about it. For more detail:

https://t.co/vYImcm1bTM

Much of this I have never talked about.

2/ My goals: I hope it helps founders feel less lonely than I did. Little public content about the challenges of transitioning exists, but I longed for it. I’m not here to provide a playbook- just to share my experience. Hope it might build greater empathy.

Here goes….

3/ Why: When I tell people that I’m transitioning to an Exec Chairman role their first question is always: “why?” Short answer: co. pivot + fertility issues + health issues + a false sense that grit was always the answer = burnout. Long answer: is longer so hang in there with me

4/ Over a 12-18 month period that ended in late 2017 I ran my tank far beyond empty for far too long. You know that sound your car makes when it’s sputtering for more gas? It was like that. Worst year of my life. Since then it has felt like bone on bone.

5/ Here is what happened:

Professionally: pivoting a Series C company was a living hell in and of itself, as I’ve talked about before.

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