BC STARTUPS
Saved by @zmbnski

1/ Pro Tip: Best way to find a job at a startup…

Hint: it doesn’t start with a job board…

a thread

 2/ Go to @crunchbase and set up a filter for the following:

1. Amount raised: $5M - $10M
2. Announced on: today - 3 days ago
3. Headquarters location: your preference
4. Investor Name: @Accel, @Greycroftvc, @Sequoia, @a16z etc...

It should look something like this.
3/ When a company raises money… they are going to use the capital to build out their team.

It isn’t rocket science!
4/ When successful venture firms with track records like, @Accel, @Greycroftvc, @Sequoia, @a16z sink money into a startup. Their chance of success increases astronomically.
5/ Filtering for recent fundraising allows you to get a pulse for when a company is going to add positions to their job board (if they haven’t already)
6/ If you see a company that piques your interest here is your order of operations:

1. Check for any job postings that meet your criteria. (If there isn’t a job listing for you now… it’s all good).
2. Linkedin, do you have a 1st degree connection to the company?

cont'd
7/

3. Linkedin pt 2, go to the companies Linkedin page and look at the People tab.

Do you have any strong 2nd degree connections to any investors or employees that work at the company?

If yes, ask your connection if they feel comfortable introducing you.

cont'd
/8

4. 4. If step 1 - 3 fail, there is still a glimmer of hope. This is step 4 because I consider it 4th down… and longgg.

Find one of the founders on Linkedin and send them a note congratulating them on the recent fundraising.
/9 Mention you have been following the company and you are interested in learning more about open opportunities.

Why does this work for small seed - series A startups?

A few reasons…
/10

1. When you’re the founder of a small startup… praise does not come often. When someone from the outside world recognizes your accomplishments it feels good!

2. Hiring is fucking hard… believe it or not… Most startups don’t have an endless pipeline of candidates

cont'd
/11

Having someone interested in your product come inbound should hopefully constitute a conversation.

Also, I speak from experience… step 4 is how I convinced @jtdaugh to hire me for my role @LEX_Markets

A hail mary on 4th and long... but it worked!
The best part about this approach…

You can save your query and check it every morning. If there are no new funding events that day... don’t sweat it.

Check back tomorrow or expand your search by playing with the funding amount filter

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// A THREAD //


Robert Cialdini took various kinds of sales/marketing/door-to-door sales jobs to figure out what techniques those "magician of persuasion" use.

Then he defined the 6 principles of INFLUENCE.

How to use them to grow on Twitter?


1. Reciprocity

Don't be afraid to give away.

Give away:

- likes
- RTs
- engagement

The bigger accounts will notice... and reciprocate.

It's human nature.

Action step: Write 20 comments a day (don't ask for anything).


2. Scarcity

is an enormously powerful weapon but make sure you use it well so it doesn't look sneaky.

You can use it for:

- Get beta testers
- Running limited sales
- Doing AMA (1hr) [bigger accounts)

Action step: Before a launch write you're looking for max 3 beta testers.


3. Authority

cannot be built by tweeting platitudes.

You'll have to show you know what you do and you understand it.

The reward will be sweet.

Action step: Post a thread from your field of expertise 3x per week.

PS. Even if you don't consider yourself a pro yet.
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Justin Kan
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With @ycombinator #demoday kicking off, @atrium gathered advice from past YC founders.

.@jaltma from @latticeHQ says “Don’t confuse investor interest with product-market fit. You’re about to be on the receiving end of a lot of hype and FOMO - use it to your advantage by taking the money and then keep your burn and ego low.”

.@typesfast from @flexport says “I like to remind myself that even Bruce Springsteen still gets nervous before his concerts. Remember that, and then try to focus on what investors want: First, not to be bored. Second, to get rich(er).”

.@collinmathilde from @frontapp says “Leverage your data to tell a story about what the business has achieved and where it is going. Metrics are necessary, but they are too often shared without a narrative arc.”

.@drusenko from @weebly says “Make it relevant. Investors can live in their own world, so try to find an angle that they can relate to.”
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1/ Recently, I learned about the concept of ‘struggle porn’. This refers to the fetish of sacrificing nearly everything (health, relationships, time) for your startup. I fear that this label is creating more harm than good.

2/ @nateliason wrote a fabulous article about this topic, which first introduced me to this concept. Everyone should read it:

3/ @alexisohanian also recently spoke about struggle porn, though referring to it as ‘hustle porn.’ (as the co-founder of @hustlefundvc, obviously I take issue with this pejorative definition of ‘hustle’, but that’s another topic)

4/ Struggling in itself isn’t necessarily bad. Let’s be real here--if you’re going to start a startup, you will struggle. Founders should expect to work harder generally than employees. You will be challenged in many ways and also be super rewarded in others. This is normal.

5/ However, if you are over-indexing on hard work without clear purpose and degrading your mental health/relationships in the process--then this is very bad and we obviously should not celebrate this behavior.
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Ryan Kaufman
Ryan Kaufman
@growth_student
How Morning Brew grew to 2.5M subscribers in 5 years ☕

Here are the early growth tactics used to reach 20M+ revenue in 2021

A thread👇👇

1) In 2015, Founders Alex Lieberman and Austin Rief started the Morning Brew, an email newsletter with the purpose of making business news more interesting for young people. Students wanted something to keep them informed in a more engaging and fun way


2) They noticed students felt the need to follow business news but found current media dry and difficult to read.

Current outlets like the Wall Street Journal lacked the high level roundup that most young people needed to quickly stay informed and not put them to sleep

3) Strategy 1: Pure hustle
At 20 years old, Alex created a PDF newsletter (originally called the Market Corner) and sent it to 45 friends and family. They then got their first 300 subscribers by putting out flyers and speaking at lectures to fellow students at Michigan University

4) They spoke at 50 business classes/clubs explaining what they’re doing, the problem they solve, and that it’s free to join. Students gladly joined and word of mouth spread fast. After 4 months the list grew to 1000 people, eventually reaching 1M in 2019. 15% from word of mouth
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Elizabeth Yin
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@dunkhippo33
Today I want to talk about the legal aspects of startups. How to set up? How to think about legal costs?

Fun!

Read on >>

1) Lawyers are expensive -- oof! A startup lawyer can cost you $300-$1k per HOUR! An associate paralegal may be slightly cheaper. But still pricey.

What do you need from a lawyer?

-company setup costs
-doc creation and review for financing rounds
-exit negotiation

2) For the purpose of this thread, we're just going to focus on setup costs, because this is where I see the most mistakes.

Once you get going, you may quickly realize you need a better lawyer - hah - and that generally helps w/ solving for financing rounds and exits

3) If you want to potentially raise money from VCs, you'll want to set up as a Delaware C Corp. If you don't ever want to raise from VCs, an LLC is fine.

Lots of ppl start out as an LLC because you can get tax benefits if you are not profitable.

4) But to me, if you know you want to raise VC money, it feels a bit penny wise / pound foolish, because you will need to spend $$ to convert your LLC to a Delaware C corp.
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