How to create a freelancing website that makes money.

Everything I've learned.

A thread.

As a freelancer,

Your website is everything.

First, prioritise its existence.

Second, prioritise its improvement.
The technology you use is irrelevant.

- WordPress
- Notion
- Carrd
- Wix

It doesn't matter which you choose,

What matters is you have a website.
Pick a platform that you're comfortable with.

If you can:

- Capture leads
- Add content easily
- Have a clear design

You're good.
If your website doesn't get leads,

It's not working.

Don't rest on a website that doesn't work for you.

Improve it until it does.
Essential pages for a freelancing website that sells:

- Home
With the right:

- Copy
- Layout
- Trust signals
- Call to action
- Value proposition
- Conversion method

You can generate leads from a website with 1 page.
Useful pages and sections for a freelancing website that sells:

- About/story
- Testimonials
- Blog/articles
- Case studies
- Contact info
- Portfolio
- Process
- Terms
When writing for your website,

Think less about "you" and more about "them".

Use language and terms that your target audience will understand.

Target clients, not peers.
Your layout doesn't have to be complex.

Single column layouts work well with text-heavy pages because they're easy to scan.
Trust signals build confidence.

For example:

- A photograph/video of yourself (People buy from people)
- Past clients you've worked with (I know these companies)
- Testimonials from past clients (They can do this for me too)
- A story/social media links (This is a real person)
Use a clear call to action on every page.


"What do I want a user of this page to ultimately do".

If that's "Hire me",

Then write that on your call to action buttons!
Prefer a "standard" domain.

Target audience dependent, some modern extensions are confusing.

Go for [yourname].com if you can get it.

It looks better and it types in easier.
On-page SEO is important.

Research people's problems and create landing pages showing the solutions that you can provide.

Write about what your prospects are searching for.

Track progress with analytics,

Iterate and refine based on results.
If you want to rank higher in the SERPs,

Write content that gets links.

It'll help your domain overall,

Which means if your articles do well,

Your landing pages for selling services get a boost too.
Drive traffic to your website from social media.

Put a link to the page you most want people to see in your profile(s).
Add a photo of yourself.

High up the page.

It's an instant trust signal.
Gather all the testimonials you can and get them on your website.

Ideas for positioning:

- Your home page (1-4 short snippets)
- Every page above the footer (1 full length or 1-2 short snippets)
- A dedicated testimonials page if you have 10+
Your hero section should tell people what you can do for them quickly.

Make more detail available to prospects whose interest remains stoked.
Use a design that stays out of the way of your content.

Fewer fancy features,
Greater content clarity.
When you receive an inbound lead, context is critical.

Add a hidden field to your forms that tells you which page of your website a prospect has come from.
You can target different types of customer within your niche by creating tailor-made landing pages, optimised for different key phrases.

For example:

- "Freelance React developer"
- "React consultant"
- "React contractor"

Keep the best leads and sell those that don't fit.
Use words that instil confidence in the potential buyers of your service.


"What's important to people searching for the solutions that I provide?"

If that's:

- Experience
- Reliability
- Expertise
- Care

Leave no confusion that that's how you operate.
If you want to increase conversions,

Guarantee your work.

Show confidence in your ability to deliver.
Speaking of guarantees,

Make it clear that submitting an enquiry on your website guarantees a reply:

"You'll get a reply within 24 hours!" next to the send button works.

Justify the user's effort.
A good about page works wonders.

Even though this page is about you,

You're still selling.

Have a clear call to action here too.

For copy, think:

"How can I tell my story in a way that resonates with my audience?"

Cut to the chase and don't make stuff up.
Put an enquiry form on every page.
Experience is important to convey.

Results are more important.

Show what you've done before:

- Portfolio
- Write-ups
- Case studies
- Personal projects
- Past clients worked with

And if you have tangible figures, use them.
Check each element of your landing pages with the following question:

"Does this increase a buyer's trust in my ability?"

Make sure it's a confident yes.

Don't add things for the sake of it.
Evaluate whether linking out to other internal pages prominently is wise.

If a user has all the information they need to make their decision,

Why draw their attention away to other pages?

Sometimes one-page is all you need to get the lead.
Play the long game.

Your website will take time to create and nurture.

But if you make good decisions early and put in the work,

It'll prove a consistent source of sales for years to come.

More from Startups

I shipped all these apps in 2020. Most of them generated $0.

🎬 $0
🌍 $0
💡 $0
🐞 $1.99
👍 $3,025 in 10 days.

But that's ok, just keep shipping! My stories👇

🎬 is the first thing I created. It's a community for indie makers. The different thing is we post updates in videos. I created it for fun as I think the world doesn't need one more text-based forum, so I make a video one. No monetization plan so far.

🌍 is a social app. The idea is from Linktree, an app to share your social links. I thought it would be cool to add more visuals to it, and meanwhile we can explore others around. I also have no monetization plan for it. Make it for fun too.

💡 is a platform to connect influencers with their fans. People says it's like @superpeer. But the only difference is it's all sync. Influencers don't need to commit their time to fixed slot. Fans pay to ask questions, influencers can answer at anytime.

Continuing Influenswer... I think the product has its potential. But for now maybe I didn't find the right niche to serve. Will re-evaluate it in future.
.@zapier built a $140M ARR business on $1.4M in VC that has become the logic layer of the no-code industry.

But it has the potential to be something even bigger: the Netflix of productivity.

Our report and a thread 👉

We believe @seqouia and @steadfast got a good deal buying into Zapier at $5B.

We value Zapier at $7B based on:

- 30-50% YoY growth over the next five years
- Zapier’s monopoly status in the solopreneur/SMB market
- 30-40% YoY growth of no-code TAM

No-code is huge and growing, but as @edavidpeterson has written, no-code is about more than tools: it’s about a philosophy that emphasizes interoperability and customizing your software to your needs.

.@zapier enabled interoperability by building a solution to one of the intractable problems in SaaS: APIs that don’t talk to each other.

The product took off and hit $100M ARR in just 9 years, comparable to companies that have raised 100x as much money.

Zapier was riding an explosion in APIs that started the same year they were founded—2011.

Suddenly, every SaaS business wanted to offer its users extensibility, but not spend time figuring out what integrations to build or building them.

That’s where Zapier came in handy.

You May Also Like

Ivor Cummins has been wrong (or lying) almost entirely throughout this pandemic and got paid handsomly for it.

He has been wrong (or lying) so often that it will be nearly impossible for me to track every grift, lie, deceit, manipulation he has pulled. I will use...

... other sources who have been trying to shine on light on this grifter (as I have tried to do, time and again:

Example #1: "Still not seeing Sweden signal versus Denmark really"... There it was (Images attached).
19 to 80 is an over 300% difference.


Example #2 - "Yes, I'm comparing the Noridcs / No, you cannot compare the Nordics."

I wonder why...

Tweets: /

Example #3 - "I'm only looking at what makes the data fit in my favour" a.k.a moving the goalposts.

Tweets: /

Whenever we chant a Mantra in Sanskrit, it starts with 'Om' and mostly ends with 'Swaha' or 'Namaha'. This specific alignment of words has a specific meaning to it which is explained in Dharma Shastra.

Mantra is a Sanskrit word meaning sacred syllable or sacred word. But Mantras r not just words put together,they r also vibrations.The whole Universe is a cosmic energy in different states of vibration &this energy in different states of vibration forms the objects of Universe.

According to Scriptures,Om is considered to be ekaakshar Brahman,which means Om is the ruler of 3 properties of creator,preserver&destroyer which make the is also seen as a symbol of Lord Ganesha, as when starting the prayer,it's him who is worshipped 1st.

'Om' is the sound of the Universe. It's the first original vibration of the nothingness through which manifested the whole Cosmos. It represents the birth, death and rebirth process. Chanting 'Om' brings us into harmonic resonance with the Universe. It is a scientific fact.

Therefore, Mantras are described as vibrational words that are recited, spoken or sung and are invoked towards attaining some very specific results. They make very specific sounds at a frequency that conveys a directive into our subconcious.