How to create a freelancing website that makes money.
Everything I've learned.
Your website is everything.
First, prioritise its existence.
Second, prioritise its improvement.
It doesn't matter which you choose,
What matters is you have a website.
If you can:
- Capture leads
- Add content easily
- Have a clear design
It's not working.
Don't rest on a website that doesn't work for you.
Improve it until it does.
- Trust signals
- Call to action
- Value proposition
- Conversion method
You can generate leads from a website with 1 page.
- Case studies
- Contact info
Think less about "you" and more about "them".
Use language and terms that your target audience will understand.
Target clients, not peers.
Single column layouts work well with text-heavy pages because they're easy to scan.
- A photograph/video of yourself (People buy from people)
- Past clients you've worked with (I know these companies)
- Testimonials from past clients (They can do this for me too)
- A story/social media links (This is a real person)
"What do I want a user of this page to ultimately do".
If that's "Hire me",
Then write that on your call to action buttons!
Target audience dependent, some modern extensions are confusing.
Go for [yourname].com if you can get it.
It looks better and it types in easier.
Research people's problems and create landing pages showing the solutions that you can provide.
Write about what your prospects are searching for.
Track progress with analytics,
Iterate and refine based on results.
Write content that gets links.
It'll help your domain overall,
Which means if your articles do well,
Your landing pages for selling services get a boost too.
Put a link to the page you most want people to see in your profile(s).
Ideas for positioning:
- Your home page (1-4 short snippets)
- Every page above the footer (1 full length or 1-2 short snippets)
- A dedicated testimonials page if you have 10+
Make more detail available to prospects whose interest remains stoked.
Fewer fancy features,
Greater content clarity.
Add a hidden field to your forms that tells you which page of your website a prospect has come from.
- "Freelance React developer"
- "React consultant"
- "React contractor"
Keep the best leads and sell those that don't fit.
"What's important to people searching for the solutions that I provide?"
Leave no confusion that that's how you operate.
Guarantee your work.
Show confidence in your ability to deliver.
Make it clear that submitting an enquiry on your website guarantees a reply:
"You'll get a reply within 24 hours!" next to the send button works.
Justify the user's effort.
Even though this page is about you,
You're still selling.
Have a clear call to action here too.
For copy, think:
"How can I tell my story in a way that resonates with my audience?"
Cut to the chase and don't make stuff up.
Results are more important.
Show what you've done before:
- Case studies
- Personal projects
- Past clients worked with
And if you have tangible figures, use them.
"Does this increase a buyer's trust in my ability?"
Make sure it's a confident yes.
Don't add things for the sake of it.
If a user has all the information they need to make their decision,
Why draw their attention away to other pages?
Sometimes one-page is all you need to get the lead.
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I joined wework in 2011 as the ~17th employee when we had 4 buildings. I was 23, naive, and didn’t know what equity or options were—I certainly didn’t know how much it could impact my financial future. When I, and the first hundred or so joined the team, /2
equity options weren’t a part of the deal and I thought nothing of it. As the company grew and we brought in more funding, the executive team decided it was time to allocate equity to its employees. It was mid-2013, about 4 years after the company started. /3
We had ~120 employees and I had been there for ~2 years. I don’t know much about what went on behind the scenes to determine who would get equity and how much, or quite frankly, why they did it at all. /4
In the process, they did a couple of things: First, the way in which they chose to allocate equity, to whom, how much, etc. was… interesting. I’ll get into that more soon. Second, for the people who were given equity options, wework made the choice *not* to backdate. /5
Today, I’m at the local fair.
There are hundreds of vendors.
But there are also huge crowds who are hot and thirsty; lots of demand for cold drinks!
Go where the crowds are!
Again, this is just a metaphor!
But it’s a good reminder:
🍋 If you have a lemonade stand, it’s better to go somewhere hot, where there are a lot of thirsty people.
💻 If you want to make software, it’s better to go where there are a bunch of potential customers.
BTW - targeting a good market doesn’t mean you’ll automatically win!
There are a TON of factors that influence a business’ success (or failure).
But choosing a market that has a lot of demand (and good channels) is essential for future success.
In business, nothing is guaranteed.
You might be in a good market today, but tomorrow it could fall apart.
Markets are fickle.
Some days they want 🍦, other days they want 🥤.
The economy can go up, or it can crash.
A good competitor can come in and grab market share.
But this reinforces the point:
“Business is already hard, why make it harder?” – @asmartbear
Why try to enter a niche where there’s no demonstrable demand?
Why try to serve a total addressable market of 500, when you could go after 500,000 potential customers?
when we put our Fast Checkout button on websites LOTS of people start using it to buy things
our goal is to put out Fast button on EVERY website in the world
the speed of our growth is primarily limited by our engineering resources
we already have some of the best in the world, our VP of engineering built much of Apples identity infrastructure before building Uber's new commerce stack
we engineers who have spent decades among the earliest engineers at LinkedIn, Nest, Google, Cisco, Lyft, Uber & more
our team have built identity, commerce and payment systems that support BILLIONS of people, and they are now building the next platform to do that: @fast
we have a chance to fix commerce, to fix the way the internet works, for BILLIONS of people
we need more help, we need your help
there is not often an opportunity as big as this, make the best career decision of your life and get ready for huge professional growth
reach out to us:
let me pitch why you need to join 🚀
Hint: it doesn’t start with a job board…
2/ Go to @crunchbase and set up a filter for the following:
1. Amount raised: $5M - $10M
2. Announced on: today - 3 days ago
3. Headquarters location: your preference
4. Investor Name: @Accel, @Greycroftvc, @Sequoia, @a16z etc...
It should look something like this.
3/ When a company raises money… they are going to use the capital to build out their team.
It isn’t rocket science!
4/ When successful venture firms with track records like, @Accel, @Greycroftvc, @Sequoia, @a16z sink money into a startup. Their chance of success increases astronomically.
5/ Filtering for recent fundraising allows you to get a pulse for when a company is going to add positions to their job board (if they haven’t already)
There should be be evidence that folks are already spending money in the space you’re thinking of entering.
Before AirBnB, folks paid money to stay at hotels, B&Bs, cottages, vacation homes, and hostels.
Annually, people spend $570 BILLION on travel accommodation.
Entrepreneurs need to follow the money:
“Where is it already being spent, and how can I get a piece of it?”
Don’t look for “problems that need solving.”
Look for categories where people/businesses are already spending money.
From an entrepreneur’s POV, if folks are willing to spend money on it, it’s a problem worth solving.
Apple has consistently followed this approach.
They didn’t make the first:
- MP3 player
- Smart phone
They saw the existing demand, and built on it.
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These are my observations based on what I saw and the evidence that’s been collected so far. I reserve the right to adjust my analysis as needed.
Let’s talk about the organization of the coup first. Seeing some people insist that the coup must have been highly planned and coordinated.
Yes and no. This was a #StochasticCoup. We’ll see little evidence of direct communication between Trump and the insurrectionists.
Within the insurrectionists, there was not one group that executed the storming of the Capitol.
Rather, there were a number of smaller groups working independently towards the same goal. I expect you’ll see little evidence that these various groups communicated with each other.
What you will see is detailed planning and coordination within these small groups.
Then there were the joyriders, those Trump supporters who weren’t directly involved in any plotting but who were more than happy to go along for the ride once the coup was in motion.
After four years, the insurrectionists were carefully attuned to Trump’s messaging.
Every tweet and statement of his was treated as marching orders and carefully dissected for meaning.
It’s why shutting down Trump’s Twitter account was so important.
It is said that the one who bears the dust thrown from the hoof of Gaumata on his head, as if taking a bath in the water of the teerth sthalam and getting rid of all sins.
Ved and all other Hindu scriptures venerate the cow. The Vedic dictionary, Nighantu, gives amongst other synonyms of 'Gau' [ or cow] the words 'Aghnya', 'Ahi', and 'Aditi'.
Yaska the vedic decoder and commentator on Nighantu, defines these as-
Aghnya —— the one that ought not to be killed
Ahi —— the one that must not be slaughtered.
Aditi —— the one that ought not to be cut into pieces.
These three names of cow signify that this is an animal which should not to be put to tortures. These words appear frequently throughout the Veda in context of the cow.
But in due course the falsehood of killing cows spread far and wide and they became even more deep rooted when western scholars with their half baked knowledge of Sanskrit transliterated these interpretations of commentaries of Sayanacharya ,
Bhaktha Anjaneya temple at Nanganallur in Chennai is one among tallest Anjaneyar Vigraham. Here Anjaneyar blesses with relief to all illness. Vigraham is about 32 feet height made of single stone.
Anjaneyar here is 👇
Sri Vishwaroopa Aadhivyathihara Baktha Anjaneya Swamy.
Sthala Puranam says that, this is the place where Indra Deva hit Hanuman on the cheek by his Vajrastram. Sri Raghavendra Swami and Sri Kanchi Paramacharyar were behind in building this temple. Temple is constructed to
Realize power of Anjaneyar who is seen both in Ramayana and Mahabharatha.
Vadamalai is important offering to Anjaneyar here. It is believed that vigraham contain powers to heal any disease. Shri Ramanavami is celebrated here.
Jai Sri Ram
i wonder if you can make a thread bout witchcraft in malaysia.. or list of our own local gods/deites..— r a y a \U0001f319 (@lcvelylilith) February 20, 2020
Before I begin, it might be worth explaining the Malay conception of the spirit world. At its deepest level, Malay religious belief is animist. All living beings and even certain objects are said to have a soul. Natural phenomena are either controlled by or personified as spirits
Although these beings had to be respected, not all of them were powerful enough to be considered gods. Offerings would be made to the spirits that had greater influence on human life. Spells and incantations would invoke their
Animist ceremonies of a religious or magical nature were normally held for the purpose of divination or making a request. This would either be done at a keramat or at a shrine similar to the Thai spirit houses or Chinese roadside shrines pic.twitter.com/I1hliyi0x3— \u2745\u1710\u170b\u1713\u170e (@uglyluhan) June 16, 2019
Two known examples of such elemental spirits that had god-like status are Raja Angin (king of the wind) and Mambang Tali Arus (spirit of river currents). There were undoubtedly many more which have been lost to time
Contact with ancient India brought the influence of Hinduism and Buddhism to SEA. What we now call Hinduism similarly developed in India out of native animism and the more formal Vedic tradition. This can be seen in the multitude of sacred animals and location-specific Hindu gods