Starting a company is hard.

The hardest part: the euphoric ups followed by the VICIOUS downs

I wasn’t satisfied that this was “the way it had to be”

I started digging. Worked with a coach. Read books

Here’s the #1 I learned to fight the ups and downs

I do it daily 👇🏽👇🏽👇🏽

1/ First, let’s back up.

One thing entrepreneurs all have in common is that we are HUMAN.

Newsflash: Humans weren’t designed to be happy. We were designed for one thing: survival.

Now if you were designing an animal to survive, what are some things you may give it?
2/ How about an alert system?

Something to let them know they should be careful or stop doing something: EMOTIONS

Fear - what wants to be paid attention to?
Anger - what wants to be stopped?
Sadness - what wants to be let go?
Joy - what Wants to be celebrated?

What else?
3/ You’d want this animal to be able to use these emotions and quickly spot threats.

In fact, humans are built to walk into a room and first pay attention to anything that could harm them!

But these days, we don’t often experience threats aren’t to our physical survival…

More from Jesse Pujji

More from Startup

16 Excellent websites I discovered in 2022 ( that are extremely useful ) :

1. Scribe How

Screen recording extension that instantly converts any process into a guide.

93% less time spent documenting and sharing processes

🔗
https://t.co/dk5fk7zxmz


2. Writesonic

Your writing AI assistant.

The only AI writer in the world that can help you write SEO-optimized, long-form (up to 1500 words) blog posts, and articles in 15 seconds.

Explore Chatsonic - Like ChatGPT but with superpowers.

🔗 https://t.co/j8GX4jn07Q


3. Dotcomkings

Free resources to find gigs, side hustles, and platforms that can help you start a small business and make money online.

🔗 https://t.co/ceKDtabBBE


4. Quillbot

Using cutting-edge AI, QuillBot's paraphrasing tool assists millions of people in rewriting and improving any sentence, paragraph, or article.

🔗 https://t.co/MlKEgJYSvu

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