“Targeting” doesn't mean what it used to in the marketing world - the days of targeting different ages etc are GONE - algorithms do that now.
“Targeting” means crafting messages that resonate with your customer.
More from Jesse Pujji
More from Marketing
Hey #EconTwitter: For the first time in 20 years, I am not spending my first week of January at the @ASSAMeeting. It's a weird feeling; I've always enjoyed showing off new books, connecting with friends, and talking with economists about new ideas 1/25
As with so much else, #ASSA2021 will be a new (hopefully one-off) experience; and even though I'm not standing by a booth in a sub-basement of the Hyatt Regency Chicago, I'd like to introduce you to some recent and forthcoming books in #economics from @yalepress 2/25
First up is CAUSAL INFERENCE: THE MIXTAPE by @causalinf. The short description is that this is a toolkit for economists and other social scientists to untangle cause and effect, but this book is so much more than that 3/25
It is a labor of love by @causalinf; a guide through one of the most important ideas in economics; and an indispensable "second book" for any econometrics course. It is also the only book you'll ever see that has been endorsed by both @JustinWolfers and @officialyoungmc 4/25
If you've used the online version of the Mixtape in the past, this edition is wholly revised and expanded, with coding for both R and Stata. An HTML version will be accessible at https://t.co/QSvOJb0HSG. You'll want the physical book as well; they are complementary goods 5/25
As with so much else, #ASSA2021 will be a new (hopefully one-off) experience; and even though I'm not standing by a booth in a sub-basement of the Hyatt Regency Chicago, I'd like to introduce you to some recent and forthcoming books in #economics from @yalepress 2/25
First up is CAUSAL INFERENCE: THE MIXTAPE by @causalinf. The short description is that this is a toolkit for economists and other social scientists to untangle cause and effect, but this book is so much more than that 3/25
It is a labor of love by @causalinf; a guide through one of the most important ideas in economics; and an indispensable "second book" for any econometrics course. It is also the only book you'll ever see that has been endorsed by both @JustinWolfers and @officialyoungmc 4/25
If you've used the online version of the Mixtape in the past, this edition is wholly revised and expanded, with coding for both R and Stata. An HTML version will be accessible at https://t.co/QSvOJb0HSG. You'll want the physical book as well; they are complementary goods 5/25
You May Also Like
First thread of the year because I have time during MCO. As requested, a thread on the gods and spirits of Malay folk religion. Some are indigenous, some are of Indian origin, some have Islamic
Before I begin, it might be worth explaining the Malay conception of the spirit world. At its deepest level, Malay religious belief is animist. All living beings and even certain objects are said to have a soul. Natural phenomena are either controlled by or personified as spirits
Although these beings had to be respected, not all of them were powerful enough to be considered gods. Offerings would be made to the spirits that had greater influence on human life. Spells and incantations would invoke their
Two known examples of such elemental spirits that had god-like status are Raja Angin (king of the wind) and Mambang Tali Arus (spirit of river currents). There were undoubtedly many more which have been lost to time
Contact with ancient India brought the influence of Hinduism and Buddhism to SEA. What we now call Hinduism similarly developed in India out of native animism and the more formal Vedic tradition. This can be seen in the multitude of sacred animals and location-specific Hindu gods
i wonder if you can make a thread bout witchcraft in malaysia.. or list of our own local gods/deites..
— r a y a \U0001f319 (@lcvelylilith) February 20, 2020
Before I begin, it might be worth explaining the Malay conception of the spirit world. At its deepest level, Malay religious belief is animist. All living beings and even certain objects are said to have a soul. Natural phenomena are either controlled by or personified as spirits
Although these beings had to be respected, not all of them were powerful enough to be considered gods. Offerings would be made to the spirits that had greater influence on human life. Spells and incantations would invoke their
Animist ceremonies of a religious or magical nature were normally held for the purpose of divination or making a request. This would either be done at a keramat or at a shrine similar to the Thai spirit houses or Chinese roadside shrines pic.twitter.com/I1hliyi0x3
— \u2745\u1710\u170b\u1713\u170e (@uglyluhan) June 16, 2019
Two known examples of such elemental spirits that had god-like status are Raja Angin (king of the wind) and Mambang Tali Arus (spirit of river currents). There were undoubtedly many more which have been lost to time
Contact with ancient India brought the influence of Hinduism and Buddhism to SEA. What we now call Hinduism similarly developed in India out of native animism and the more formal Vedic tradition. This can be seen in the multitude of sacred animals and location-specific Hindu gods