BC MARKETING
Saved by @AnmolNarula11

“Targeting” doesn't mean what it used to in the marketing world - the days of targeting different ages etc are GONE - algorithms do that now.

“Targeting” means crafting messages that resonate with your customer.

More from Jesse Pujji

Jesse Pujji
Jesse Pujji
@jspujji
In February, I launched my first DTC brand.

I put my name, $, and reputation on the line.

It was an utter failure.

Here is the story and what I learned 👇🏽👇🏽👇🏽

1/ After ~10 years of running Ampush as CEO, I stepped into the chairman seat.

Ampush had helped countless brands build and scale customer acquisition including: Dollar Shave Club, Birchbox, Stitch Fix, and many others.

I had the obvious idea: why don’t I start a brand?


2/ I was eager to get back to “early days entrepreneurship.”

I spent 2020 both decompressing and anxiously thinking "what's next"

Investing? Another company? Something else?

I love the process of building businesses so I went for my dream: A venture studio.

But now what?

3/ After going in circles towards the end of 2020, the new year started.

I realized: I have to stop thinking.

I have to start DOING.

I’d build the venture studio from the ground up. So now, I needed an idea.

4/ I have seen so many brands grow from obscurity into huge success.

What I wanted to learn:

- How cheap/fast can I stand up a store
- What does it take to get a supplier?
- How do 3PLs work?
- Will my expertise in growth help me win?

I brainstormed ideas with my wife…
ALL
Jesse Pujji
Jesse Pujji
@jspujji
Facebook & Instagram are NOT listening to your conversations.

What they are doing is MUCH more effective!

Here’s how it works👇🏽👇🏽👇🏽

1/ The two most valuable pieces of software on earth are:

1. The FB pixel
2. The FB newsfeed

When you wonder how $FB is worth > $400BN while Twitter is < $30BN, these two pieces of software are your answer.

What are they?

2/ The FB pixel is a tiny piece of code that nearly every website/mobile app on the planet has embedded.

It collects anonymized data for FB to aggregate: websites visited, how much time was spent, did you buy or not, etc.

3/ The newsfeed algo looks at that as a signal along with hundreds of other data points like age, friends, what you click on, and even where you post to determine which ad to place in front of you, when.

All of this is done in aggregated groups.

Not personal/specific to you.

4/ When it works: right message in front of right person at right time….everyone wins.

A brand finds a new customer.

You find a product you want.

FB makes $.
ALL
Advertisement
Jesse Pujji
Jesse Pujji
@jspujji
Starting a company is hard.

The hardest part: the euphoric ups followed by the VICIOUS downs

I wasn’t satisfied that this was “the way it had to be”

I started digging. Worked with a coach. Read books

Here’s the #1 I learned to fight the ups and downs

I do it daily 👇🏽👇🏽👇🏽

1/ First, let’s back up.

One thing entrepreneurs all have in common is that we are HUMAN.

Newsflash: Humans weren’t designed to be happy. We were designed for one thing: survival.

Now if you were designing an animal to survive, what are some things you may give it?

2/ How about an alert system?

Something to let them know they should be careful or stop doing something: EMOTIONS

Fear - what wants to be paid attention to?
Anger - what wants to be stopped?
Sadness - what wants to be let go?
Joy - what Wants to be celebrated?

What else?

3/ You’d want this animal to be able to use these emotions and quickly spot threats.

In fact, humans are built to walk into a room and first pay attention to anything that could harm them!

But these days, we don’t often experience threats aren’t to our physical survival…
STARTUP
Jesse Pujji
Jesse Pujji
@jspujji
Everyone has ONLY one problem.

And it's the SAME problem.

It's called: The Upper Limit Problem.

Here is everything you need to understand and solve it 👇🏽👇🏽👇🏽

Each person has an "inner thermostat" of success/happiness that was set for us as children.

When we exceed our "setting," we unconsciously sabotage ourselves to come back into the familiar/comfortable "temperature."

The classic example: a lotto winner.

It's a proven fact that most lotto winners, regardless of the size of the prize, report similar or LOWER happiness 5-10 years post win.

So much "success" in one area overwhelms their neurosis and they "bring themselves down" in other areas

There are plenty of other examples too

The rock star who develops a drug problem.

The entrepreneur who makes it big and then loses it all.

The sports star who gets a huge injury.

Often times, success in one area leads you to "lower temperature" in another area.

Big financial win, you fight with your spouse.

Got married, your startup fails.

Book published, you broke your leg.
ALL
Jesse Pujji
Jesse Pujji
@jspujji
I've heard Google Cloud or AWS will provide up to $100K in credits for new products/startups.

Anyone know about/done this? Where can I learn more?

Cc @AWSstartups @googlecloud
ALL

More from Marketing

Ari Lewis
Ari Lewis
@amlewis4
67 Lessons on Marketing Strategy

Inspired by the conversation between @mkobach and @rachelmercer

Notes 👇

What is Strategy?

• Strategy is defining the problem you are trying to solve and the plan to get there
• Many people put strategy on the backburner
• Without strategy, it's hard to know if what you are doing is successful

What is Strategy? (Part 2)

• Strategy is like running
• You can't just start running
• You need to decide where you are going to run to and if you have the stamina to get there

What is Strategy? (Part 3)

• Strategy is the rock, pebbles, and sand in a jar story
• Is it the new shiny object (eg. TikTok) a rock?
• Or is it unnecessary and just taking up space you don't

What is Strategy (Part 4)

• Strategy is the foundation for which success can spring from
• The strategy is the GPS, the destination is tactics
• No right way to do strategy
MARKETING
Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
25 Marketing Threads That Will Teach You More Than Any Marketing Class 🧵

1. 10 Marketing Lessons From Steve Jobs That Every Marketer Must Know


2. The Ad Campaign That Changed Advertising Forever


3. How Absolut Vodka Went From 2% Market Share to 50% With One Ad Campaign


4. Why Jeff Bezos named his online bookstore,
MARKETING STRATEGY , ALL , MARKETING
Advertisement
Ari Paparo
Ari Paparo
@aripap
Based on my many years experience, I’ve developed 24 laws of ad tech product management. These are “laws”, meaning they are always true, everywhere. Thread...

1. If you add something to targeting, it also must be in reporting.

2. The answer to the question “Do you need to forecast this?” is always yes.

3. The answer to “Is this forecast working well?” is always no.

4. If you give an agency customer two options, they will always choose “both.”
MARKETING
F I T Z
F I T Z
@LogFitz6
Whether you like it or not.... you are ALWAYS selling

And many of you here have ambitions to make loads of cash, so you HAVE to understand this FUNDAMENTAL skill and get really good at sales

The following will help you

{THREAD} on How To Sell ANYTHING High Ticket (Properly)


Many of you know me for my fitness content or NRG or sarcasm primarily

But my good friends know I’ve been in the sort of “online business” sphere for a couple years.

Done a lot of different things, but the most natural of those- has been sales.

Got a lot of experience working for one of my mentors, would close his personal brand offers for him and managed that. And was the COO of the agency we built together from Aug ‘19-July ‘20, which is where I got GOOD.

Closed a few $30k deals on the phone/zoom there.

All that being said, I had to dial a lot back. Find focus. Do just a few things rather than being all over the place

So now, I’m focusing only on my fitness company, and the past few months have been building a small sales agency. (Along with a redacted project/lvrged ptnrships)

Anyway, let’s get into it. SALES-

First I’m going to say DO NOT use this if you are selling some bullshit. To actually sell requires belief in your product/offer, and I only do things with offers I genuinely have full confidence in.

This also gives you leverage...
MARKETING
Ryan Breslow \U0001f57a
Ryan Breslow 🕺...
@theryanking
10 sales tactics that work:

1/ Stage out the conversation

One conversation is just that: another conversation.

Land a second, and now you’re being “evaluated”.

Don’t try to jam through everything in the first convo.

Do just enough to pique their interest and land that second meeting.

2/ Do your homework

If you’re pitching a customer, use their product,

Read about the company and the person you’re talking to.

Ultimately, this proves that you will do the work to make their lives easier.

It’s so powerful yet so easily overlooked.

3/ Ask about the decision making process

Who is required to make a decision like this?

What would you need to see from me to be able to buy?

How long will it take to make a decision?

These questions give you the roadmap on how to close the deal.

4/ Don’t always demo

Sometimes it’s habit to jump straight into a demo.

If someone wants to talk first, do that.

This could consume a whole first conversation.

Which gives you a great excuse for that second meeting: going thru the demo.
MARKETING , BUSINESS

You May Also Like

Anu Satheesh \U0001f1ee\U0001f1f3
Anu Satheesh 🇮🇳...
@AnuSatheesh5
Chennimalai Murugan Kovil
#Erode
#TamilNaduTemples 🚩

Chennimalai Murugan Temple is located  near Perunthurai in Erode District. Murugan is worshipped here as Dandayudapani. Temple is situated on the banks of Noyyal river also called Kanchima Nadhi. Temple is situated in a hill


Sthala Puranam says that, there lived a Landlord who had many cows in his farm. One among them was a Black Cow, which didn't give milk. Land lord observed that evening time, when all the cows came back after grazing, this cow used to go to a particular spot and gave all  the milk


by itself. He decided to dig the spot where the cow gave its milk

On digging a beautiful Vigraham of Murugan was found, but lower portion was very rough. So he called a great sculptor to soften it. Everyone was shocked to see that on the first chisel the vigraham bleeded.


Land lord realized that Murugan wanted the Vigraham the way it was.

Thus Prathishta was done on Chennimalai hill. It is believed that Sivalaya Chola got relieved from his Brahmahatti Dosha here. Kanda Shasti Kavacham was first offered here.

Muruganukku Haro Hara
🙏🕉🙏
ALL
Enigma
Enigma
@ainittomai
The Eye of Horus. 1/*


I believe that @ripple_crippler and @looP_rM311_7211 are the same person. I know, nobody believes that. 2/*

Today I want to prove that Mr Pool smile faces mean XRP and price increase. In Ripple_Crippler, previous to Mr Pool existence, smile faces were frequent. They were very similar to the ones Mr Pool posts. The eyes also were usually a couple of "x", in fact, XRP logo. 3/*


The smile XRP-eyed face also appears related to the Moon. XRP going to the Moon. 4/*


And smile XRP-eyed faces also appear related to Egypt. In particular, to the Eye of Horus. https://t.co/i4rRzuQ0gZ 5/*
CULTURE
Advertisement
Mo Rajabifard
Mo Rajabifard
@morajabi
👨‍💻 Last resume I sent to a startup one year ago, sharing with you to get ideas:

- Forget what you don't have, make your strength bold
- Pick one work experience and explain what you did in detail w/ bullet points
- Write it towards the role you apply
- Give social proof

/thread


"But I got no work experience..."

Make a open source lib, make a small side project for yourself, do freelance work, ask friends to work with them, no friends? Find friends on Github, and Twitter.

Bonus points:

- Show you care about the company: I used the company's brand font and gradient for in the resume for my name and "Thank You" note.
- Don't list 15 things and libraries you worked with, pick the most related ones to the role you're applying.
-🙅‍♂️"copy cover letter"

"I got no firends, no work"

One practical way is to reach out to conferences and offer to make their website for free. But make sure to do it good. You'll get:

- a project for portfolio
- new friends
- work experience
- learnt new stuff
- new thing for Twitter bio

If you don't even have the skills yet, why not try your chance for @LambdaSchool? No? @freeCodeCamp. Still not? Pick something from here and learn https://t.co/7NPS1zbLTi
You'll feel very overwhelmed, no escape, just acknowledge it and keep pushing.
LIFE
Anu Satheesh \U0001f1ee\U0001f1f3
Anu Satheesh 🇮🇳...
@AnuSatheesh5
Eri Katha Ramar Temple
Maduranthakam

Eri Katha Ramar temple is located at Maduranthakam near Chengalpattu of Tamil Nadu. Beautiful Kodanda Ramar of about 8ft holding Ma Sita's hand & with Lakshmana. This temple story is connected with Sri Ramanujar.
@LostTemple7


It was here Periya Nambigal performed Pancha Samskaaram to Ramanujar under Magizham tree.
Sri Ramanujar was on his way from Kanchipuram to meet Sri Periya Nambigal at Sri Rangam to become his disciple. Sri Periya Nambigal also started towards Kanchipuram to meet Ramanujar.


They both met here at Madurantakam.
Small Mandapam where Ramanujar undertook Pancha Samskaaram is seen in the temple. Separate sannidhi is for Periya Nambigal & Ramanujar & this is the only temple where Ramanujar is seen as a Grahastha (married person) and not in Sanyasa kolam.


Story says about an incident which occurred during British rule. The Madurantakam lake bund was about to breach, due to heavy rain & village will be flooded if it happened. Dt collector was Cl. Lionel Blaze who took efforts to protect the bund & asked for the piles of stones


in the temple to protect it. But it was meant for Janakavalli ( sita) Thayar sannidhi which faced shortage of fund. Lionel Blaze prayed Sri Ramar to save the bund and if so he will provide fund to construct.
That night he saw in the lightning, Sri Rama & Lakshmana walked along
ALL
Danielle \U0001f1e7\U0001f1f4
Danielle 🇧🇴...
@dinkydani21
❤✈️🌎 2 years ago today @JamesIvings and I sold all our belongings and left the UK to travel for a year. We've never been happier and we have no plans to ever return there 🙂

Thread 👇

Since then we've started a remote web dev company @SquarecatWebDev and been lucky enough to have completed several freelance projects 💻 that have kept us on the road.

In the last few months we've become a huge part of this amazing new Maker community and have found so many new friends from @makerskitchen, @women_make_ and several others! 🥰

We love travelling together (even if I'm only a glorified laptop watcher 😒) but we're both much happier being able to share our ideas outside of our own little bubble and our products have benefitted too!

Here's to another year of nomading with my favourite person and to the Maker community continuing to grow with our help! Maybe one day we'll all get to meet each other ✌️ 💛
LIFE