THREAD: Here are 10 insights I've learned over the last 5 years from cofounding and selling business.

On startups, investing, marketing, and career advice:

👇👇

"I learn more from speaking with others than reading" is complete nonsense.

The smartest people in the history of the world have distilled their life's work into a few hundred pages.

No, a 30 minute convo with your buddy won't teach you more.
The best businesses in the world expand their target market

-Nike convinced the world that everyone is an athlete
-Apple convinced the world that everyone is a creator
-Shopify is convincing the world that everyone is an entrepreneur

Champion customers and they will reward you
"Follow your passion" is complete complete crap.

People are passionate about things they are good at. Get really good at something, and you will become passionate at it.

Then you will make enough money to follow your original passion in your free time.
There is no industry in the world that is easier to get to an 8 figure exit than digital media.

There is also no industry harder to get to a 10 figure valuation than digital media.

Understand your industry and plan accordingly.
The best advice I ever received was to increase your "luck surface area".

- Work hard
- Befriend likeminded people
- Learn faster than others

If you do that, you will get lucky at some point.
B2B businesses should hire a "chief storyteller".

Their entire job should be to tell the story of the founding team.

No one cares about a SaaS business in the early days, but people love passionate entrepreneurs.

If you get people to love you, they will love your business.
There is no such thing as subscription fatigue

People do get fatigued with average content

There is more amazing content available than ever before and it can reach people easier than ever

If you think subscription fatigue is why people aren't reading your content, think again
The VC vs. bootstrapping argument is way too caught up in good vs. evil.

Answer 2 questions:

1. What are my business goals?
2. What am I optimizing for personally?

Only once you know the answer to those 2 questions can you decide what funding source is right for you.
Twitter is a complete bubble.

99% of people don't care about who is moving to Miami, what journalist is writing on Substack, or how many hours a week you should work.

If you think I am wrong, you are in the center of the bubble.
If you want more content on startups, business and investing, give me a follow. I post threads 2x/week like this.

More from Startup

The dirty inside secret most first-time entrepreneurs don't know.

14 tools I use to steal from competitors, and build million-dollar businesses.

Housekeeping note:
Don't do anything that destroys your reputation. Copying what works is a simple & practical strategy, but don't cross any boundaries.

In this thread, I'll show you how to steal your competitors' traffic, product ideas, and customers in a 100% fair way.

1. Steal their social media traffic

Drop your competitors' url in
https://t.co/n4squ8fjHh

It will tell you what % of their web traffic comes from which social media platform

Looks like this


Generally, this traffic will be from ads and not content. To steal their social traffic, you'll need to steal their ad strategy.

If they're getting their traffic from Facebook...

2. Steal their Facebook ads

Go to Facebook Ad Library and find ads that your competitor has been running for 6+ months.

All of these ads are likely profitable https://t.co/bgqtSOvAe2

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First thread of the year because I have time during MCO. As requested, a thread on the gods and spirits of Malay folk religion. Some are indigenous, some are of Indian origin, some have Islamic


Before I begin, it might be worth explaining the Malay conception of the spirit world. At its deepest level, Malay religious belief is animist. All living beings and even certain objects are said to have a soul. Natural phenomena are either controlled by or personified as spirits

Although these beings had to be respected, not all of them were powerful enough to be considered gods. Offerings would be made to the spirits that had greater influence on human life. Spells and incantations would invoke their


Two known examples of such elemental spirits that had god-like status are Raja Angin (king of the wind) and Mambang Tali Arus (spirit of river currents). There were undoubtedly many more which have been lost to time

Contact with ancient India brought the influence of Hinduism and Buddhism to SEA. What we now call Hinduism similarly developed in India out of native animism and the more formal Vedic tradition. This can be seen in the multitude of sacred animals and location-specific Hindu gods