Since 2020, I've:
• Built an online audience of 80k+
• Sold $150k+ in digital products
• Secured $50k+ in contracts
• Generated 100M+ views
It all helped me build a side hustle that allowed me to leave my 9-5.
If I had to start from scratch, here's what I would do:
1. Find your "niche-of-one"
This is found at the intersection of:
• What you're good at
• What is already popular
• What is currently profitable
The three ingredients of a profitable, money-making side hustle.
2. Start on Twitter
Why?
Twitter is the best audience building platform because:
• You can DM creators
• You can collect rapid data
• You can quickly execute on publishing
• You can mix short and long form content
(And we'll leverage the content later)
3. "Borrow" your core audience
Most people:
• Publish into the void
• Purchase shares & retweets
• Join expensive engagement groups
To grow in the beginning.
There's another way...
The "Waffle House Marketing Strategy"
Check it out:
https://t.co/2hnMXOdq4S
4. Repurpose popular content into threads
Data is our most important asset online.
• Publish short form content for 30 days (min)
• Scan the analytics and look for "signal"
• Repurpose into long form threads
This is the 10,000 follower playbook:
5. Syndicate content on LinkedIn
We can now take our successful Twitter content and:
• Convert into a carousel
• Upload to Linkedin
• 2X our reach
I love using the Carousel creator from Taplio for this.
6. Drive traffic to your newsletter:
Use every:
• Post
• Tweet
• Article
• Thread
To drive traffic to your list.
A question I get often, "how big do I need to be before starting a newsletter?"
Answer: no requirement.
If you're helping your audience – this will work.
7. Collect feedback for offer
Use your newsletter to:
• Uncover problems your audience has
• Provide more detailed info
• Test new ideas
Your newsletter is how you uncover your future offer.
8. Build your offer
Use Alex Hormozi's Value Equation:
• A dream outcome
• And likelihood of achievement
Divided by:
• A time delay
• And effort & scarifice
In other words, consider:
• Outcome
• Social proof
• Reduce time needed
• Minimize effort required
9. Promote high-touch services (first)
High-touch services:
• Are easier to sell
• Carry a higher price point
• Give you valuable client feedback
What are "high-touch" services?
Think:
• Group coaching
• Coaching calls
• Consulting
Use your newsletter to promote this.
10. Systematize this into a product
Once you get the feedback. Use it to:
• Develop a system
• Create a course
• Build an app
Anything that creates more leverage.
(I.e. takes your bandwidth out of the equation).
11. Reverse-engineer your revenue goals
Let's uncover our sales requirements.
Goal: $3,000 a month ($100/day).
We can sell:
• 60 group coaching calls at $200
• 1 high-touch service at $3,000
• 3.3 courses a day at $100
Pick a target and then work backward.
Happy building ✌️
If you this, please help me with two things:
1. Follow me
@jonbrosio for more content
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