• Built an online audience of 80k+
• Sold $150k+ in digital products
• Secured $50k+ in contracts
• Generated 100M+ views
It all helped me build a side hustle that allowed me to leave my 9-5.
If I had to start from scratch, here's what I would do:
How to build a $100/day digital side hustle.
A dead simple guide to get you started:
• Built an online audience of 80k+
• Sold $150k+ in digital products
• Secured $50k+ in contracts
• Generated 100M+ views
It all helped me build a side hustle that allowed me to leave my 9-5.
If I had to start from scratch, here's what I would do:
This is found at the intersection of:
• What you're good at
• What is already popular
• What is currently profitable
The three ingredients of a profitable, money-making side hustle.
Why?
Twitter is the best audience building platform because:
• You can DM creators
• You can collect rapid data
• You can quickly execute on publishing
• You can mix short and long form content
(And we'll leverage the content later)
Most people:
• Publish into the void
• Purchase shares & retweets
• Join expensive engagement groups
To grow in the beginning.
There's another way...
The "Waffle House Marketing Strategy"
Check it out: https://t.co/2hnMXOdq4S
In January of 2022, I started Twitter at zero
— Jon Brosio (@jonbrosio) April 2, 2022
As of April 1, I'm currently at:
\u2022 435 followers
\u2022 $500+ a month
\u2022 183k monthly views
What's my secret?
The "Waffle House Marketing Strategy"
99% of people are unaware of this predictable and repeatable growth technique \U0001f447
Data is our most important asset online.
• Publish short form content for 30 days (min)
• Scan the analytics and look for "signal"
• Repurpose into long form threads
This is the 10,000 follower playbook:
We can now take our successful Twitter content and:
• Convert into a carousel
• Upload to Linkedin
• 2X our reach
I love using the Carousel creator from Taplio for this.
Use every:
• Post
• Tweet
• Article
• Thread
To drive traffic to your list.
A question I get often, "how big do I need to be before starting a newsletter?"
Answer: no requirement.
If you're helping your audience – this will work.
Use your newsletter to:
• Uncover problems your audience has
• Provide more detailed info
• Test new ideas
Your newsletter is how you uncover your future offer.
Use Alex Hormozi's Value Equation:
• A dream outcome
• And likelihood of achievement
Divided by:
• A time delay
• And effort & scarifice
In other words, consider:
• Outcome
• Social proof
• Reduce time needed
• Minimize effort required
High-touch services:
• Are easier to sell
• Carry a higher price point
• Give you valuable client feedback
What are "high-touch" services?
Think:
• Group coaching
• Coaching calls
• Consulting
Use your newsletter to promote this.
Once you get the feedback. Use it to:
• Develop a system
• Create a course
• Build an app
Anything that creates more leverage.
(I.e. takes your bandwidth out of the equation).
Let's uncover our sales requirements.
Goal: $3,000 a month ($100/day).
We can sell:
• 60 group coaching calls at $200
• 1 high-touch service at $3,000
• 3.3 courses a day at $100
Pick a target and then work backward.
If you this, please help me with two things:
1. Follow me @jonbrosio for more content
2. RT the first tweet to share this with your friends! https://t.co/YyZryDEtwp
How to build a $100/day digital side hustle.
— Jon Brosio (@jonbrosio) February 2, 2023
A dead simple guide to get you started:
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>> How To Start a Lead Gen Agency <<
This step-by-step process will help you sign $5K - $20K clients in NO TIME.
Learn how to:
✅ Find Leads
✅ Book Meetings
✅ Sign Clients
✅ Scale Processes
// 𝐓𝐇𝐑𝐄𝐀𝐃 //
1/ Make sure you understand the lead gen process.
You NEED to know your shit before you pitch ANYTHING.
A few services you can offer to generate leads:
> Cold email
> LinkedIn outreach
> Facebook ads
> SEO
The list goes on.
Just perfect one of them & you’re SOLID.
2/ Find a niche to pitch your services to.
NICHE DOWN.
Use this doc to find an “untapped” niche:
https://t.co/aYptSNsZw6
I’d suggest choosing 1-3 to start with.
& focus ONLY on these.
3/ Find leads for outreach:
Sign up for a free @IcyLeads account at https://t.co/mz2kYnEko1 to find key decision-maker contact emails for outreach.
You can find emails from the list of niches provided above & filter out job titles such as:
> CEO
> Founder
> Marketing
Etc.
4/ Once you have a list of leads to pitch your services to:
It’s time to write your cold email outreach sequences.
Your cold emails should speak DIRECTLY to the prospect you’re reaching out to.
You can find some winning cold email templates
This step-by-step process will help you sign $5K - $20K clients in NO TIME.
Learn how to:
✅ Find Leads
✅ Book Meetings
✅ Sign Clients
✅ Scale Processes
// 𝐓𝐇𝐑𝐄𝐀𝐃 //
1/ Make sure you understand the lead gen process.
You NEED to know your shit before you pitch ANYTHING.
A few services you can offer to generate leads:
> Cold email
> LinkedIn outreach
> Facebook ads
> SEO
The list goes on.
Just perfect one of them & you’re SOLID.
2/ Find a niche to pitch your services to.
NICHE DOWN.
Use this doc to find an “untapped” niche:
https://t.co/aYptSNsZw6
I’d suggest choosing 1-3 to start with.
& focus ONLY on these.
3/ Find leads for outreach:
Sign up for a free @IcyLeads account at https://t.co/mz2kYnEko1 to find key decision-maker contact emails for outreach.
You can find emails from the list of niches provided above & filter out job titles such as:
> CEO
> Founder
> Marketing
Etc.
4/ Once you have a list of leads to pitch your services to:
It’s time to write your cold email outreach sequences.
Your cold emails should speak DIRECTLY to the prospect you’re reaching out to.
You can find some winning cold email templates
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1/ Some initial thoughts on personal moats:
Like company moats, your personal moat should be a competitive advantage that is not only durable—it should also compound over time.
Characteristics of a personal moat below:
2/ Like a company moat, you want to build career capital while you sleep.
As Andrew Chen noted:
3/ You don’t want to build a competitive advantage that is fleeting or that will get commoditized
Things that might get commoditized over time (some longer than
4/ Before the arrival of recorded music, what used to be scarce was the actual music itself — required an in-person artist.
After recorded music, the music itself became abundant and what became scarce was curation, distribution, and self space.
5/ Similarly, in careers, what used to be (more) scarce were things like ideas, money, and exclusive relationships.
In the internet economy, what has become scarce are things like specific knowledge, rare & valuable skills, and great reputations.
Like company moats, your personal moat should be a competitive advantage that is not only durable—it should also compound over time.
Characteristics of a personal moat below:
I'm increasingly interested in the idea of "personal moats" in the context of careers.
— Erik Torenberg (@eriktorenberg) November 22, 2018
Moats should be:
- Hard to learn and hard to do (but perhaps easier for you)
- Skills that are rare and valuable
- Legible
- Compounding over time
- Unique to your own talents & interests https://t.co/bB3k1YcH5b
2/ Like a company moat, you want to build career capital while you sleep.
As Andrew Chen noted:
People talk about \u201cpassive income\u201d a lot but not about \u201cpassive social capital\u201d or \u201cpassive networking\u201d or \u201cpassive knowledge gaining\u201d but that\u2019s what you can architect if you have a thing and it grows over time without intensive constant effort to sustain it
— Andrew Chen (@andrewchen) November 22, 2018
3/ You don’t want to build a competitive advantage that is fleeting or that will get commoditized
Things that might get commoditized over time (some longer than
Things that look like moats but likely aren\u2019t or may fade:
— Erik Torenberg (@eriktorenberg) November 22, 2018
- Proprietary networks
- Being something other than one of the best at any tournament style-game
- Many "awards"
- Twitter followers or general reach without "respect"
- Anything that depends on information asymmetry https://t.co/abjxesVIh9
4/ Before the arrival of recorded music, what used to be scarce was the actual music itself — required an in-person artist.
After recorded music, the music itself became abundant and what became scarce was curation, distribution, and self space.
5/ Similarly, in careers, what used to be (more) scarce were things like ideas, money, and exclusive relationships.
In the internet economy, what has become scarce are things like specific knowledge, rare & valuable skills, and great reputations.
![Peter McCormack [Jan/3\u279e\u20bf \U0001f511\u220e]](https://pbs.twimg.com/profile_images/1524287442307723265/_59ITDbJ_normal.jpg)