1. “Why Would This Ad Appear On The Front Page Of The Irish Times On January 23rd 2020” ? 🧵1/18 🕵️🔎
Just looks like a regular ad, doesn’t it. Well it isn’t 👇
https://t.co/s3Mw3BRuSO
https://t.co/VY4cVaq4hy
201 TEST DRIVE Event
Is it merely a coincidence or was something bigger at play. I also checked to see if the ad appeared again at any stage in 2020. No, it did not.
https://t.co/7YMwLVzDfp
Time for a bit of housekeeping. I\u2019ve collated all my\U0001f9f5and put them in one place to make them easier to find. Lots of\U0001f407\U0001f573\ufe0f to go down. Download links\U0001f447for each\U0001f9f5in a word document as well if you want to circulate. Enjoy
— Stephen Fasenfeld \U0001f600 (@fasenfeld) December 19, 2020
More from Marketing
- what does personal brand mean
- why should you care
- how to distinguish it against the company you work for
- how to do it w/ support from your boss
- how to build yours
A thread 🧵
Personal brand has a negative stigma in some circles.
Personal brand does NOT mean you are a self centered narcissist.
Personal branding is intentional use of your time, voice, channel and platforms.
Why intentionality is important:
How you invest your time = How you will spend your life
Social media can become passive and addicting without true meaning and intention.
Don’t waste your life reading other people’s highlight reel, make your own.
Being a creator > being a consumer
How can you be intentional?
Similar to building a brand strategy: know what you stand for as a person
What lights you up? (Your mission)
What value do you want to bring to the table? (Value props)
How do you deliver it? (Voice and tone)
Reminder on brand strategy 101 ⬇️
How to build a brand strategy from 0-1: a beginning guide
— Amanda Goetz (@AmandaMGoetz) August 10, 2020
// \U0001f9f5
Ecommerce, local biz, B2B, LinkedIn searches, info product sellers, enterprise, ANYTHING.
Likes / Retweets appreciated.
THREAD
1/ Ecommerce Stores
Use https://t.co/McZHDIlDFn
Further filter based on apps installed.
Selling email marketing?
Shopify + Klaviyo
Instantly unlock direct email addresses of decision makers WITH LinkedIn profiles.
Emails are already verified, no need to do it yourself.
2/ Local Biz
Use https://t.co/B53qu5yEIy
"Find B2C local businesses"
Specify country, state, city, sort by ratings.
Instantly unlocks generic email addresses.
But wait
You need direct owner emails.
Take the list of domains, and plug them into Klean Leads "Find B2B contacts"
CEO
CMO
Founder
Owner
etc.
It will process and spit out *direct* email addresses of the titles you specify.
3/ LinkedIn Searches
Let's scrape marketing agencies.
Go to LinkedIn and type in "marketing agency" (just an example)
Click "all filters"
Connections: 2nd, 3rd
Location: US
Industry: Marketing & Advertising
Titles: owner OR founder OR CEO OR CMO
Ready?
Let's scrape it
// A THREAD //
It was a fast and weird year.
The year of change.
My life changed a lot and I learned even more.
Here are the 20 most important lessons - which will shape the upcoming decade for me.
1. Systems Are Better Than Goals
In the past, I failed many of my goals.
This year I've realized that it could be caused by the fact that they were goals, not systems.
Thanks, @ScottAdamsSays for helping me realize this.
Short article on the topic: https://t.co/lyBqGBR0yM
2. Use Notion More
@NotionHQ is definitely the most useful tool I've discovered this year.
I use it for:
- Freelance CRM
- Content Creation
- Website project management
And for personal use, it's completely free.
3. Email Is Immortal
This year we saw on social sites:
- Shadow bans
- Normal bans
- Decreasing reach (e.g. during the presidential election)
That's why I believe building an independent audience e.g. email list is mandatory.
P.S. https://t.co/iuhQJIf80K
You May Also Like
A thread 👇
https://t.co/xj4js6shhy
Entrepreneur\u2019s mind.
— James Clear (@JamesClear) August 22, 2020
Athlete\u2019s body.
Artist\u2019s soul.
https://t.co/b81zoW6u1d
When you choose who to follow on Twitter, you are choosing your future thoughts.
— James Clear (@JamesClear) October 3, 2020
https://t.co/1147it02zs
Working on a problem reduces the fear of it.
— James Clear (@JamesClear) August 30, 2020
It\u2019s hard to fear a problem when you are making progress on it\u2014even if progress is imperfect and slow.
Action relieves anxiety.
https://t.co/A7XCU5fC2m
We often avoid taking action because we think "I need to learn more," but the best way to learn is often by taking action.
— James Clear (@JamesClear) September 23, 2020