Volume
➡ How many followers?
Affinity
➡ How much do they prefer your tweet to the same one from someone else?
Recursive power
➡ How influential are your followers toward your goals?
Marketing, Content, & Audience
Clubhouse highlights from @Julian, @shl, @mkobach, & @tobydoyhowell:
Volume
➡ How many followers?
Affinity
➡ How much do they prefer your tweet to the same one from someone else?
Recursive power
➡ How influential are your followers toward your goals?
People follow to be entertained.
Entertain people & remind them that you exist.
You'll be top of mind when they want to sell an e-book or are frustrated by a slow check-out.
Forget funnels.
@mkobach just wants @Fast to be present to more people & knows 2M > 1M.
@tobydoyhowell just wants people to see MB everywhere & realize that the Brew is inevitable
Building your company around a personal brand(s) is a competitive advantage.
@Fast encourages & even helps people to build their personal brands
Your customers might not be on Twitter, or Clubhouse, or Reddit. But if they are, find the exact community they're a part of.
But tweet carefully & consider all the perspectives: a single word can decide the success of a tweet.
In that spirit, please retweet if you enjoyed.
I promised my wife I'd buy her coffee for a week if none of @tobydoyhowell, @shl, @mkobach, or @Julian retweeted.
https://t.co/EnXYo4YSEF
Marketing, Content, & Audience
— Luke Cannon \U0001f426 (@lukecannon727) February 20, 2021
Clubhouse highlights from @Julian, @shl, @mkobach, & @tobydoyhowell:
More from Marketing
The emergence of many new hypocrisies typically heralds an emerging new cultural synthesis.
Are you disturbed that you agree with one of those viewpoints? Or perhaps that other people you respect do?
1/x
Let me offer a framework for thinking about things like this, something called an “Omega Event.”
It was first described to me by Erik Martin, one of Reddit's first community managers:
In governance, Omega Events exist due to the fact that no system of beliefs, no worldview, no set of rules, can account for everything that will ever happen.
Eventually someone (or some group) will do something that lies outside the scope of all existing rules, and you will have to make decisions again from first principles.
Sometimes the Omega Event emerges from the confluence of many unrelated factors. When it does, it is wholly different from anything you’ve encountered.
Are you disturbed that you agree with one of those viewpoints? Or perhaps that other people you respect do?
1/x
\u2014 HYPOCRISY \u2014
— emily (@emnode) January 9, 2021
\U0001f4cdFree market conservatives outraged that a private social media company can decide who has access to its service.
\U0001f4cdSo called liberals overjoyed at the prospect of powerful corporations taking control of the content and information we're allowed to see.
Let me offer a framework for thinking about things like this, something called an “Omega Event.”
It was first described to me by Erik Martin, one of Reddit's first community managers:
In governance, Omega Events exist due to the fact that no system of beliefs, no worldview, no set of rules, can account for everything that will ever happen.
Eventually someone (or some group) will do something that lies outside the scope of all existing rules, and you will have to make decisions again from first principles.
Sometimes the Omega Event emerges from the confluence of many unrelated factors. When it does, it is wholly different from anything you’ve encountered.
big louis winthorpe III energy
i almost feel bad for the guy, because someone this absolutely clueless about how he sounds really shouldn't be allowed to post under his own name.
he seems like someone who *genuinely* means well most of the time, but it extremely easy to excite and wind up, and who is just profoundly dense about the wisdom of getting wound up the way he does in public.
on the other hand, the tara reade business was indefensible, exploitative, and gross. if there is ever a writer who desperately needs an editor to save him from himself, it's nathan robinson.
i had a few friends in high school who were well-meaning, wealthier than they realized, and in drama class, and most of them grew out of their nathan robinson stage because, well, it was oklahoma. there's almost something a little charming about the fact that he didn't.
they're the cheapest classic car on the market https://t.co/imorvNSZcI
— Zoomcock Archivist \U0001f30b (@canderaid) December 17, 2020
i almost feel bad for the guy, because someone this absolutely clueless about how he sounds really shouldn't be allowed to post under his own name.
he seems like someone who *genuinely* means well most of the time, but it extremely easy to excite and wind up, and who is just profoundly dense about the wisdom of getting wound up the way he does in public.
on the other hand, the tara reade business was indefensible, exploitative, and gross. if there is ever a writer who desperately needs an editor to save him from himself, it's nathan robinson.
i had a few friends in high school who were well-meaning, wealthier than they realized, and in drama class, and most of them grew out of their nathan robinson stage because, well, it was oklahoma. there's almost something a little charming about the fact that he didn't.
