Marketing, Content, & Audience
Clubhouse highlights from @Julian, @shl, @mkobach, & @tobydoyhowell:
When building an audience, optimize for 3 things:
Volume
➡ How many followers?
Affinity
➡ How much do they prefer your tweet to the same one from someone else?
Recursive power
➡ How influential are your followers toward your goals?
Here's how to do marketing:
People follow to be entertained.
Entertain people & remind them that you exist.
You'll be top of mind when they want to sell an e-book or are frustrated by a slow check-out.
Don't make marketing more complicated than it is.
Forget funnels.
@mkobach just wants @Fast to be present to more people & knows 2M > 1M.
@tobydoyhowell just wants people to see MB everywhere & realize that the Brew is inevitable
Fact: people are more relatable than brands
Building your company around a personal brand(s) is a competitive advantage.
@Fast encourages & even helps people to build their personal brands