If I had to give a lecture series on marketing, here's 11 points I'd include:

1. Data is like protein:

It’s valuable - but it shouldn’t be your *only* input.

If all your decisions are guided by A/B tests, you’ll eventually end up with a porn site.

2. The infinite ROI skill stack:

A. Understand how people work - Lindy.

B. Understand platforms + culture - Ever-changing.

Live in the barbell.
3. The best marketers are open source for the *first time ever*

• You can visit ad libraries
• You can sign up to newsletters
• You can see the copy on their website

There's no centralised database like Github - but it's there for the resourceful
4. Copy or reverse-engineer

A. If you want to do good marketing, just copy the greats.

B. If you want to do great marketing, reverse engineer the principles behind great marketing.

Warning: You will then be copied.
5. Think with headlines first

Mr. Beast has full time staff who's sole job is to write headlines for YouTube videos.

If the headline is good, they then make the video.

This is the inverse of making the headline fit the story.

Think of distribution before creation.
6. The content barbell

The future of content is now shot on smartphones or high end Netflix-esque studios.

The middle is dying.

Hiring a Chief TikTok Officer is the highest leverage move in 2021.
7. The best marketing textbook is your bank balance.

Follow the money backwards from purchase to first hearing about.

It's proven to work by your actions. (Not words)
8. Unbundle Word of Mouth marketing

It’s now Word of WhatsApp, Word of Slack and Word of Discord.

Always ask: “How will people post about this in their group chat?”
9. If technical, try to learn in real time.

The landscape is ever-changing.

Avoid people teaching case studies that worked 2 years ago.

You want to see what they are doing live in real time - live streams, slack groups or weekly updates.
10. Find the highest leverage “Bakers Dozen”

Bakers Dozen = 13*

*When the customer was expecting 12

It isn't the 13 that makes the customer happy - it's the unexpected +1

Highest leverage = Largest +1 for customer

Five Guys extra scoop of fries is the best example of this

More from George Mack

I get DM's from founders with the same specific problems.

Here's a public list of marketing tools I recommend:

↓

1. Twemex

Twitter Advanced search on steroids.

Whenever you visit someone's account, see their most popular Tweets of all time in order.

H/T @Julian for this

https://t.co/8P2YJ3Jrf0


2. Good UI

Historical log of successful and failed A/B tests from the likes of Amazon, Netflix, Google

3. Blisk

See how your website looks across every device.

Got an Android user complaining how your website looks but you only have an iPhone? Use Blisk.

4. Really Good Emails

Struggling with email ideas?

Library of thousands of quality emails to get inspo from.

More from Marketing

Reading this article, the story sounds pretty wild. But I spent a weird amount of time with Martin Shkreli, and I’m not surprised the journalist fell in love w him

A few years back my team built an app called Blab. It was like clubhouse before clubhouse.


When he first joined the app I had no idea who he was. I just saw that his live streams instantly had 3-4K viewers. More than anyone on our tiny platform.

I googled him and it came up: “Martin Shkreli, most hated man in America”

I assumed he was bad news

And he was... but also he wasn’t.

He was a douchebag, but he was in on the joke. He was a dick, but he was also very entertaining.

In the mornings he would live stream himself analyzing stocks or walking through drug discovery pathways.

In the afternoon he’d let people call in and debate him live on air. A CNN reporter tried to get him to go on TV, he refused, and said debate me here on Blab, no edits, no tv time limits.

At night he’d host late night convos - and eventually fall asleep on cam

The guy was a pain in the ass but man he drove traffic.

We had big celebs like Tony Robbins, the Jonas brothers etc... he outperformed them all.

At one point he was bringing in 100k users per month directly to his channel. And Bc he was so entertaining, they stuck.
The emergence of many new hypocrisies typically heralds an emerging new cultural synthesis.

Are you disturbed that you agree with one of those viewpoints? Or perhaps that other people you respect do?

1/x


Let me offer a framework for thinking about things like this, something called an “Omega Event.”

It was first described to me by Erik Martin, one of Reddit's first community managers:

In governance, Omega Events exist due to the fact that no system of beliefs, no worldview, no set of rules, can account for everything that will ever happen.

Eventually someone (or some group) will do something that lies outside the scope of all existing rules, and you will have to make decisions again from first principles.

Sometimes the Omega Event emerges from the confluence of many unrelated factors. When it does, it is wholly different from anything you’ve encountered.
A thread of marketing tools. Some you may have heard of, some you definitely haven't.

Each link is an affiliate link. The 98 tools linked to here are just a small part of the 5k+ tools listed on https://t.co/3wamEl3B3Q

1/99

Logic Hop

https://t.co/yohwqYclMi

Logic Hop brings content personalization to WordPress. Personalized marketing is suddenly easy: more sales, more leads, and more revenue. Plus, integration with the services you already use.

2/99

Improvely

https://t.co/bXiZPYQk4Y

Improvely shows you where your conversions and revenue are coming from so that you can spend more time on marketing that works, and stop wasting money on poorly converting traffic

3/99

HumCommerce

https://t.co/vgdCvgajpx

An analytics tool which records ALL visitor activities. It even tells you keywords for which you’re ranking on Google and Bing!

4/99

OptInMonster

https://t.co/m7Tvrgwue3

Powerful lead generation software that converts abandoning visitors into subscribers with our dynamic marketing tools and Exit Intent® technology.

5/99

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