BC MARKETING
Saved by @MMYcrypto1

THREAD: The top 0.1% of marketing mental models.

Compressing a 6-year career into the best 8 ideas:

 1. Contrast Is A Drug

• Rolls Royce stopped exhibiting at car shows

• They started exhibiting at private aircraft shows

• "If you've been looking at jets all afternoon, a £300,000 car is an impulse buy. It's like putting the sweets next to the counter" - @rorysutherland
2. The Best Content Involves A Red Pill

• "If you want to build a good podcast, following, or blog - you've gotta create your red pill"

• Hand society something they're not hearing anywhere

• Society says blue pill. Your content says red pill.

(@finnscave via @ShaanVP)
• The irony is that the red pill metaphor is itself a red pill - once you see it, you can never unsee it.

• The best content creators on the internet all have their own red pill, which makes their content so enticing.

E.g. @jockowillink's red pill:
• Society's Blue Pill: Writing is a boring activity from school

• @david_perell's Red Pill: Writing online is the fastest way to accelerate your career
• Society's Blue Pill = Trust the traditional finance system

• @APompliano's Red Pill = Blockchain is the future
3. The Law Of Shitty Clickthroughs

• The first banner ad ever had a clickthrough rate of 78%.

• In 2021, the average varies between 0.05%-0.16%.

• "Over time, all marketing strategies result in shitty clickthrough rates." - @andrewchen
• Most of the rewards of marketing channels go to early adopters

GymShark = Used influencer marketing before the term existed

PayPal = Used "Earn $ for signing up" before the term existed

Go fast. Entropy will occur - and only the wealthy can afford to keep playing.
4. The Most Underrated Marketing Channel

• "Your unboxing experience is the only marketing channel with a 100% open rate." - @TaylorHoliday

• When I first read this, I felt like such a moron.

• I'd spent years neglecting the most important marketing channel.
@TaylorHoliday has a fantastic "3 M framework" for unboxing:

1. Mission - Help customers understand why you exist

2. Magic - Unexpected moment that delights the customer

3. Money - How do we turn them into a repeat purchase or referral
5. Weird > Average

• If you optimize for the mean, you optimize for nobody.

• The average person doesn't exist - it's just a blended mean of 7 billion people.

• If you design an idea for them, you design an idea for nobody.
• In contrast, if you design for the extremes - it can then cross over to the mainstream.

E.g.

TikTok 2016 = Lip Syncing for teenagers
TikTok 2021 = Global short form video platform

GymShark 2012 = Vests for gym bro's
GymShark 2021 = Fitness attire for everyone
6. Costly Signalling Theory

• "The most efficient way to send a wedding invitation would be by email." - @rorysutherland

• A beautiful handwritten invitation by post contains the same message as an email - but the cost and effort signals how serious you are

Contrast below:
7. Linear Commerce - The Merging Of Media and Commerce

• "Brands will develop publishing as a core competency, and publishers will develop retail operations as a core competency". - @web

• This foresight from @web will be looked back upon like "software is eating the world"
You can already see this playing out...

• Nelk Boys + Logan Paul launching 8 figure clothing brands organically.

• @balajis idea of a "founding influencer" to enhance distribution.

• Hubspot acquiring The Hustle.
• Paid advertising is just acquiring attention

• If there's an organic media machine that acquires attention for free, they rely less on paid advertising

• And if the organic media machine ever uses paid advertising, it's miles cheaper (I've seen this on so many ad accounts)
8. Simplify

• "The more you simplify, the better people will perform. People cannot understand and keep a track of a long complicated set of initiatives...

Use a framework people can repeat without thinking about." - @rabois

You can change the world through a sentence...
If you enjoyed this, I occasionally send out a newsletter.

It contains:

1. Clouds - Mental Models + Big ideas

2. Dirt - Tactics + Leveraged tools

100% high signal. 0% spam.

Check it out ---> https://t.co/gZLFoqxVV0
Notion document with all the resources here:

https://t.co/T1SggDjFxp
Last but not least:

@GoodMarketingHQ always has some 🔥 when in need of ideas.

More from George Mack

George Mack
George Mack
@george__mack
Josh Waitzkin might be the most INTERESTING person alive.

He doesn't have Twitter. And he barely uses the internet.

I've compiled my favorite 5 MENTAL MODELS of his below.

THREAD...

WAITZKIN MODEL 1 - DEPTH OVER WIDTH

His life so far:

1. Chess prodigy + National champ

2. 2x world champion in Tai Chi push hands

3. The 1st black belt in Jiu-Jitsu under Marcelo Garcia (GOAT)

4. He's now in an unknown ocean town mastering surfing + advising elite investors


The Waitzkin paradox:

He's achieved more WIDTH across disciplines in 43 years than most could in 100 lives

How?

His obsession with DEPTH over WIDTH.

His life is the testimony to deep work and singular focus.

He spends 5-10 years of his life dedicated to each craft

Even when he approaches a new discipline, he goes for DEPTH within the DEPTH

E.g. Chess

Most just play countless games

Instead, Josh insists on having only 3 pieces on the board - King & Pawn vs King

He drills micro positions until he understands them from first principles

“I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times” - Bruce Lee

Waitzkin's theory is that once you've understood one thing so deeply in the discipline - you understand the principles

You can then copy & paste them
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George Mack
George Mack
@george__mack
THREAD: 15 of the most useful razors and rules I've found.

Rules of thumb that simplify decisions.

Bezos' Razors:

• If unsure what action to take, let your 80-year-old self make it.

• If unsure who to work with, pick the person that has the best chances of breaking you out of a 3rd world prison.

Skinner's Law:

• If procrastinating on an item, you only have 2 options:

1. Make the pain of not doing it greater than the pain of doing it.

2. Make the pleasure of doing it greater than the pleasure of not doing it.

Luck Razor:

• If stuck with 2 equal options, pick the one that feels like it will produce the most luck later down the line.

I used this razor to go for drinks with a stranger rather than watch Netflix.

In hindsight, it was the highest ROI decision I've ever made.

Bragging Razor:

• If someone brags about their success or happiness, assume it’s half what they claim.

• If someone downplays their success or happiness, assume it’s double what they claim.

The map is not the terrain.
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George Mack
George Mack
@george__mack
4 Learning phases:

1. Unconscious incompetence - "I don't know how bad I am"

2. Conscious incompetence - "This sucks. I know how bad I am"

3. Conscious competence - "I can do this if I focus"

4. Unconscious competence - "I don't remember the last 10 minutes of driving my car"
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George Mack
George Mack
@george__mack
THREAD: The top 0.1% of ideas I’ve stumbled upon on the internet.

The rabbit holes (without the distractions).

1. Directional Arrows of Progress

“Study the undeniable arrows of progress.” - @wolfejosh

• The future is kinda like a crossword puzzle.

• Nobody is going to spell out for you - but clues exist.

• Wolfe uses the trend line of history as clues for the future.

• E.g. Look at this directional arrow of progress

• Every time the computer gets more powerful, smaller and closer to our bodies.

• Wolfe used this trend line to bet that Brain-Machine interfaces will be huge and started funding companies in the space.


2. The Cobra Effect

”When a measure becomes a goal, it ceases to become a measure” - @G_S_Bhogal

• British colonialists tried to reduce the snake population in India.

• They offered bounties for dead cobras with cash given out to the killers

• The incentives back-fired...

• The local population started breeding cobras & killing them.

• When the government discovered this, the reward program was scrapped.

• The cobra breeders then released their $0 snakes into the street, making the problem much worse.
LIFE LESSONS
George Mack
George Mack
@george__mack
Flying is accidentally the best ever environment for DEEP work and reflection.

Writers like @rickygervais do their best work on airplanes.

Here's 6 reasons why.

THREAD...

What looks like a bug - can often be a feature.

“A change of perspective is worth 80 IQ points.”

The restrictions we face on airplanes is what makes the experience so liberating.

AIRPLANE FEATURE 1 - HIGH EXIT COSTS

You can't find any escapes.

If you try to escape, you face death.

Negative incentives are built into the system.

"Incentives are a super power." - Charlie Munger

AIRPLANE ADVANTAGE 2 - NO INPUTS

There's no newsfeeds to refresh. No emails to reply to.

It's like knowing your heroin dealer is in a coma.

Boredom is built into the system.

Your monkey mind can't access dopamine - so it starts creating its own.

It is a distraction-free environment:

1. No socialising - You don't know anyone. No small talk.

2. No sound inputs - The engine acts as white noise.

3. No visual inputs - The seating structure means you see barely anybody.
WRITING

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Vedika Bhaia
Vedika Bhaia
@VedikaBhaia
I took Ogilvy's course on Behavioural Economics and Comsumer psychology.

Here are the 10 important theory's I learned from it which you'd be a fool to miss out on:

Loss aversion theory:

The negative psychological impact we feel from losing something is about twice as strong as the positive impact of gaining the same thing.

Finding ₹100$ would makes us happy
Losing ₹100$ would makes us 2X unhappy

Sentence Framing:

The way you frame your sentences is very important. Make them forget about the negative thing by reiterating something which might be positive. We have a stronger bias for things that sound positive.

10% chance of death Vs 90% chance of survival

Goal Gradient Hypothesis:

Humans are hardwired for instant gratification.
as people get closer to the reward, they speed their behavior. So, reward people sooner instead of later

eg: Don't make a goal of reading 52 books a year, make it 1 chapter per day.

Mental Anchoring:

It's the phenomenon where our decisions are heavily based on the 1st piece of information we receive, regardless of whether the information is relevant or not.

Make the first piece of information powerful.
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Sahil Bloom
Sahil Bloom
@SahilBloom
Storytelling is a superpower.

A key to unlocking growth in your writing, startups, marketing, business, or career.

THREAD: 10+ principles of effective storytelling (that you can start using today):

Clarity of Purpose

The best storytellers always define a clear purpose prior to crafting their story.

What is the story trying to achieve? What does success look like with this story?

Commit to answering these key questions before doing anything else.

Define the Audience

Every great story begins with a well-defined audience.

Who is the audience? What do they consciously (or subconsciously) want from the story?

Be deliberate with this exercise.

Be honest with yourself. The audience may look different than you expect.

Establish Structure

“People have forgotten how to tell a story. Stories don’t have a middle or an end any more. They usually have a beginning that never stops beginning.” – Steven Spielberg

Stories need structure.

Clear narrative arcs (like Pixar’s “hero’s journey”) work well.


The Story Spine

Playwright Kenn Adams created a neat framework - “the story spine” - for establishing structure:

Once upon a time there was [blank]. Every day, [blank]. One day [blank]. Because of that, [blank]. Until finally [bank].

Fill it in and watch your story take shape.
MARKETING
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Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
50 Marketing Threads That Will Teach You More Than Any Marketing Class 🧵

50. Fastest-growing companies use growth loops


49. 7 Proven growth hacking strategies (pt.1)


48. Steal These 7 growth hacks (pt.2)


47. 15 Lessons to write viral Twitter threads
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Barrett O'Neill
Barrett O'Neill
@barrettjoneill
I've created $10,000,000 in traffic value:

Here's everything you need for a *simple* SEO strategy that works: 🧵

The secret for SEO success is not advanced strategies & cutting edge ideas.

It's a simple plan paired with consistent execution.

To succeed, view SEO through the proper lens -- building equity into online presence.

It takes time & effort.

The 5-Step Simple SEO Strategy:

1. Keyword Research:

Identify the search terms that have a combination of search volume & intent.

Intent = why is this being searched?


Types of Keyword Intent:

Information: Shoes
Brand: Nike Shoes
Purchase: Best basketball shoes

Mix in all 3 -- to drive traffic & conversions.

The further down the funnel, the less volume, but higher purchasing intent.

2. On Page SEO:

Insert keywords into the proper places, so search engines understand site topic and target keywords.

- Page Titles
- Meta Descriptions
- Alt Text
- Content Structure (H1/H2/H3)

These are signals that algorithms use as information to influence rankings.
MARKETING
CHRIS HERD
CHRIS HERD
@chris_herd
In the last 12 months I've spoken to 1,500+ companies about their plans for remote work in 2021

Here are a few 'request for startup ideas' based on what I've heard

[ a thread ] 💻🏠🌍

⭐️ Personal Branding: The best companies in the world will empower individuals to create and grow their personal brands

Companies who elevate their people will dominate in talent attractions and retention

🤖 Personal RPA: Robotic process automation will transform work for individuals.

No-code tools that enable workers to build bots that automate menial parts of their roles will be huge

🎮 Gamify Work: Tools that help people remain more engaged and empower them with a deeper feeling of achievement as they make progress and complete tasks

Teams will be rewarded as they progress and contribute more frequently due to faster feedback loops

🧘‍♂️Health & Wellbeing: Worker burning out due to overworking is going to be a big problem of remote work

Companies are looking for products that help workers avoid this by taking care of themselves better & being more mindful
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SRI THIRUNARAYANA PERUMAL, MELKOTE (KAR)

Known as Dakshin Badri, Thiru Narayanapuram is one of the four famous Swayambu Kshetrams, the other three being Srirangam, Kanchipuram and Tirupati.
The presiding diety is Cheluva Narayana Swamy/ Selva Pillai/ Rama Priyan.


Once, Sri Rama gave his aradhana murthi of Sri Ranganatha, to Raja Vibhishana on his request. So he was left without a murthi for his daily pujas. Brahma is said to have provided the murti of Selva Pillai to Rama who later passed this on to his sons, Lava and Kusa.


When Kusa’s daughter married a Yadava prince, this murthi moved to the lunar dynasty from solar.

It is said that the utsav murthi got the name Selva Pillai due to Sri Ramanuja.
Once, a Sultan took away this murthi and Sri Ramanuja went in its search to the Sultan’s palace.
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Liz (Welsh) Beechinor ...
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My dad led an organization of over 300,000 employees.

When I took on my biggest marketing & events team to date (35 employees) I asked him how the *heck* he did it. Here's what he said and what helped me every day. 🧵

Remember you're leading all the employees under you, but you're not *managing* them all. You're managing your direct reports, which should be 5-7 individuals max. Focus on them.

When you interact with the employees you don't manage directly, get to know them as people first, that'll be the most valuable information in leading them. Remembering everything you learn about them is hard, but doing so will make you a superhero.

If you're not going to empower the managers under you, why do you have them? If you see room for improvement, let the manager know and let them make the change on their teams and come to you with questions/concerns. This will save you SO much time.

If you're the smartest person in any room - you're doing it wrong. As a leader, your job is bringing together the best people to get the job done - your skillset is identifying those people, not being one of them.
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For fun I made a Robinhood account. It took me 5 minutes to sign up, get approved and transfer funds for trading...

Here's some details... Read on.

...it took me another 5 minutes to get qualified for options.

If I share a sign up I get "free shares" and I can share as much as I want up to 500$ worth.

The main UI has a prepopulated "list" of stocks/crypto to watch and links to news.


Clicking a stock opens a "trade" button that looks like this.

Notice options is first, buy second.

Options took me to an approval process (which took about a minute) and now away I go trading Baba options.


Buying stock looks like this. It emphasizes fractional shares.
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According to @RadioZET_NEWS PKN Orlen (major Polish oil refiner and petrol retailer) is considering entering F1 as a fuel sponsor (supplier) and personal sponsor of Robert Kubica. #F1

Yesterday Kubica was at Orlen's headquarters and met with Polish Prime Minister. #F1
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श्रीमाली हितेश अवस्थी...
@HiteshAwasthi89
#Thread
12 Most Powerful Hanuman Mantras

Hanuman ji is the Hindu God of strength, valor, agility, and wisdom. He is considered as the incarnation (avatar) of bhagwan Shiva. Hanuman ji is the symbol of devotion and dedication. He is the greatest devotee of Prabhu Shri Ram. 1/n


Hanuman ji is known by several names such as Bajrangabali, Mahabali, Maruti Nandan, Pawanputra, Mahaveer, and Anjaneya. Hanuman ji is the son of Bhagwan Vayu, the wind god.

God Hanuman played a prominent part in rescuing Mata Sitafrom the bondage of demon King of Lanka, Ravana.


One can worship Hanuman ji by chanting Hanuman Mantras. There are many different types of Hanuman Mantras, each fulfilling a specific purpose. Hanuman Mantras help to beget the blessings of Mahabali Hanuman for success. 3/n


Let’s explore these powerful Hanuman Mantras one by one. Here’s the list for you:

1. Hanuman Moola Mantra
!! Om Hanumate Namah !!
ऊँ हनुमते नम:

You can chant the “Hanuman Moola Mantra if you usually face problems and obstacles in your life.4/n
#hanumanjanmotsav


However, the Human Moola Mantra is also a very powerful success mantra.

It’s a Kaarya Siddhi Mantra.

It is highly advised that all those who usually face obstacles and problems in their life should chant the Hanuman Moola Mantra. 5/n
#hanumanjanmotsav
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