• Rolls Royce stopped exhibiting at car shows
• They started exhibiting at private aircraft shows
• "If you've been looking at jets all afternoon, a £300,000 car is an impulse buy. It's like putting the sweets next to the counter" - @rorysutherland
THREAD: The top 0.1% of marketing mental models.
Compressing a 6-year career into the best 8 ideas:
• Rolls Royce stopped exhibiting at car shows
• They started exhibiting at private aircraft shows
• "If you've been looking at jets all afternoon, a £300,000 car is an impulse buy. It's like putting the sweets next to the counter" - @rorysutherland
• "If you want to build a good podcast, following, or blog - you've gotta create your red pill"
• Hand society something they're not hearing anywhere
• Society says blue pill. Your content says red pill.
(@finnscave via @ShaanVP)
• The best content creators on the internet all have their own red pill, which makes their content so enticing.
E.g. @jockowillink's red pill:
• @david_perell's Red Pill: Writing online is the fastest way to accelerate your career
• @APompliano's Red Pill = Blockchain is the future
• The first banner ad ever had a clickthrough rate of 78%.
• In 2021, the average varies between 0.05%-0.16%.
• "Over time, all marketing strategies result in shitty clickthrough rates." - @andrewchen
GymShark = Used influencer marketing before the term existed
PayPal = Used "Earn $ for signing up" before the term existed
Go fast. Entropy will occur - and only the wealthy can afford to keep playing.
• "Your unboxing experience is the only marketing channel with a 100% open rate." - @TaylorHoliday
• When I first read this, I felt like such a moron.
• I'd spent years neglecting the most important marketing channel.
1. Mission - Help customers understand why you exist
2. Magic - Unexpected moment that delights the customer
3. Money - How do we turn them into a repeat purchase or referral
• If you optimize for the mean, you optimize for nobody.
• The average person doesn't exist - it's just a blended mean of 7 billion people.
• If you design an idea for them, you design an idea for nobody.
E.g.
TikTok 2016 = Lip Syncing for teenagers
TikTok 2021 = Global short form video platform
GymShark 2012 = Vests for gym bro's
GymShark 2021 = Fitness attire for everyone
• "The most efficient way to send a wedding invitation would be by email." - @rorysutherland
• A beautiful handwritten invitation by post contains the same message as an email - but the cost and effort signals how serious you are
Contrast below:
• "Brands will develop publishing as a core competency, and publishers will develop retail operations as a core competency". - @web
• This foresight from @web will be looked back upon like "software is eating the world"
• Nelk Boys + Logan Paul launching 8 figure clothing brands organically.
• @balajis idea of a "founding influencer" to enhance distribution.
• Hubspot acquiring The Hustle.
• If there's an organic media machine that acquires attention for free, they rely less on paid advertising
• And if the organic media machine ever uses paid advertising, it's miles cheaper (I've seen this on so many ad accounts)
• "The more you simplify, the better people will perform. People cannot understand and keep a track of a long complicated set of initiatives...
Use a framework people can repeat without thinking about." - @rabois
You can change the world through a sentence...
It contains:
1. Clouds - Mental Models + Big ideas
2. Dirt - Tactics + Leveraged tools
100% high signal. 0% spam.
Check it out ---> https://t.co/gZLFoqxVV0
More from George Mack
More from Marketing
big louis winthorpe III energy
i almost feel bad for the guy, because someone this absolutely clueless about how he sounds really shouldn't be allowed to post under his own name.
he seems like someone who *genuinely* means well most of the time, but it extremely easy to excite and wind up, and who is just profoundly dense about the wisdom of getting wound up the way he does in public.
on the other hand, the tara reade business was indefensible, exploitative, and gross. if there is ever a writer who desperately needs an editor to save him from himself, it's nathan robinson.
i had a few friends in high school who were well-meaning, wealthier than they realized, and in drama class, and most of them grew out of their nathan robinson stage because, well, it was oklahoma. there's almost something a little charming about the fact that he didn't.
they're the cheapest classic car on the market https://t.co/imorvNSZcI
— Zoomcock Archivist \U0001f30b (@canderaid) December 17, 2020
i almost feel bad for the guy, because someone this absolutely clueless about how he sounds really shouldn't be allowed to post under his own name.
he seems like someone who *genuinely* means well most of the time, but it extremely easy to excite and wind up, and who is just profoundly dense about the wisdom of getting wound up the way he does in public.
on the other hand, the tara reade business was indefensible, exploitative, and gross. if there is ever a writer who desperately needs an editor to save him from himself, it's nathan robinson.
i had a few friends in high school who were well-meaning, wealthier than they realized, and in drama class, and most of them grew out of their nathan robinson stage because, well, it was oklahoma. there's almost something a little charming about the fact that he didn't.
I studied hundreds of top copywriting examples with @heyblake.
Use these 30 copywriting tips to convert readers into customers 🧵
Tip from Alex: Repeat Yourself
Reason: Your main benefit shouldn’t be expressed subtly. Repeat it three times. Make it known.
Example: Apple’s M1 Chip
Tip from Blake: Start with goals for the copy.
Reason: You need to know what you are writing, for whom, and what action it should lead to. No guesswork.
Example: My content engine at https://t.co/jYMMlbgFCw
Tip from Alex: Use Open Loops
Reason: Open loops peak a reader's interest by presenting an unsolved mystery to the reader. Our brains are hardwired to find closure. Make your product the final closure. Example: Woody Justice
Tip from Blake: Write short, snappy sentences.
Reason: People have short attention spans. And big blocks of text are super hard to read. Make it
Example: Every blog from @Backlinko
Use these 30 copywriting tips to convert readers into customers 🧵
Tip from Alex: Repeat Yourself
Reason: Your main benefit shouldn’t be expressed subtly. Repeat it three times. Make it known.
Example: Apple’s M1 Chip
Tip from Blake: Start with goals for the copy.
Reason: You need to know what you are writing, for whom, and what action it should lead to. No guesswork.
Example: My content engine at https://t.co/jYMMlbgFCw
Tip from Alex: Use Open Loops
Reason: Open loops peak a reader's interest by presenting an unsolved mystery to the reader. Our brains are hardwired to find closure. Make your product the final closure. Example: Woody Justice
Tip from Blake: Write short, snappy sentences.
Reason: People have short attention spans. And big blocks of text are super hard to read. Make it
Example: Every blog from @Backlinko
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A THREAD ON @SarangSood
Decoded his way of analysis/logics for everyone to easily understand.
Have covered:
1. Analysis of volatility, how to foresee/signs.
2. Workbook
3. When to sell options
4. Diff category of days
5. How movement of option prices tell us what will happen
1. Keeps following volatility super closely.
Makes 7-8 different strategies to give him a sense of what's going on.
Whichever gives highest profit he trades in.
2. Theta falls when market moves.
Falls where market is headed towards not on our original position.
3. If you're an options seller then sell only when volatility is dropping, there is a high probability of you making the right trade and getting profit as a result
He believes in a market operator, if market mover sells volatility Sarang Sir joins him.
4. Theta decay vs Fall in vega
Sell when Vega is falling rather than for theta decay. You won't be trapped and higher probability of making profit.
Decoded his way of analysis/logics for everyone to easily understand.
Have covered:
1. Analysis of volatility, how to foresee/signs.
2. Workbook
3. When to sell options
4. Diff category of days
5. How movement of option prices tell us what will happen
1. Keeps following volatility super closely.
Makes 7-8 different strategies to give him a sense of what's going on.
Whichever gives highest profit he trades in.
I am quite different from your style. I follow the market's volatility very closely. I have mock positions in 7-8 different strategies which allows me to stay connected. Whichever gives best profit is usually the one i trade in.
— Sarang Sood (@SarangSood) August 13, 2019
2. Theta falls when market moves.
Falls where market is headed towards not on our original position.
Anilji most of the time these days Theta only falls when market moves. So the Theta actually falls where market has moved to, not where our position was in the first place. By shifting we can come close to capturing the Theta fall but not always.
— Sarang Sood (@SarangSood) June 24, 2019
3. If you're an options seller then sell only when volatility is dropping, there is a high probability of you making the right trade and getting profit as a result
He believes in a market operator, if market mover sells volatility Sarang Sir joins him.
This week has been great so far. The main aim is to be in the right side of the volatility, rest the market will reward.
— Sarang Sood (@SarangSood) July 3, 2019
4. Theta decay vs Fall in vega
Sell when Vega is falling rather than for theta decay. You won't be trapped and higher probability of making profit.
There is a difference between theta decay & fall in vega. Decay is certain but there is no guaranteed profit as delta moves can increase cost. Fall in vega on the other hand is backed by a powerful force that sells options and gives handsome returns. Our job is to identify them.
— Sarang Sood (@SarangSood) February 12, 2020