Marketing is the ultimate meta skill.
Lifehack: Most people are awful at marketing.
More from George Mack
Here's a public list of marketing tools I recommend:
↓
1. Twemex
Twitter Advanced search on steroids.
Whenever you visit someone's account, see their most popular Tweets of all time in order.
H/T @Julian for this
https://t.co/8P2YJ3Jrf0
2. Good UI
Historical log of successful and failed A/B tests from the likes of Amazon, Netflix, Google
3. Blisk
See how your website looks across every device.
Got an Android user complaining how your website looks but you only have an iPhone? Use Blisk.
4. Really Good Emails
Struggling with email ideas?
Library of thousands of quality emails to get inspo from.
More from Marketing
2/ In the @MobileDevMemo 2020 mobile advertising predictions post, I posit that D2C ad spend may drop by as much as 50% in Q2 2020. FB revealed in December that app-to-web campaigns will be governed by ATT opt in, severely limiting campaign efficiency
3/ FB had only previously discussed ATT in terms of app campaign relevance. This new revelation likely stemmed from further instructions from Apple following FB's initial guidance
4/ FB affirmed in Dec that app-to-web campaigns will be: conversion event limited, aggregated at campaign level, and limited wrt attribution windows (default: 7-day click). This effectively replicates the privacy treatment of app campaigns on app-to-web campaigns
5/ Adam Lovallo from https://t.co/baV6VrUW7E describes 28-day click / 1-day view the "gold standard" for D2C. Why would FB change the default to 7-day? Because it is aggregating conversions at the campaign level -- universally, with what it is calling Aggregated Event Measurement
// A THREAD //
It was a fast and weird year.
The year of change.
My life changed a lot and I learned even more.
Here are the 20 most important lessons - which will shape the upcoming decade for me.
1. Systems Are Better Than Goals
In the past, I failed many of my goals.
This year I've realized that it could be caused by the fact that they were goals, not systems.
Thanks, @ScottAdamsSays for helping me realize this.
Short article on the topic: https://t.co/lyBqGBR0yM
2. Use Notion More
@NotionHQ is definitely the most useful tool I've discovered this year.
I use it for:
- Freelance CRM
- Content Creation
- Website project management
And for personal use, it's completely free.
3. Email Is Immortal
This year we saw on social sites:
- Shadow bans
- Normal bans
- Decreasing reach (e.g. during the presidential election)
That's why I believe building an independent audience e.g. email list is mandatory.
P.S. https://t.co/iuhQJIf80K
Ecommerce, local biz, B2B, LinkedIn searches, info product sellers, enterprise, ANYTHING.
Likes / Retweets appreciated.
THREAD
1/ Ecommerce Stores
Use https://t.co/McZHDIlDFn
Further filter based on apps installed.
Selling email marketing?
Shopify + Klaviyo
Instantly unlock direct email addresses of decision makers WITH LinkedIn profiles.
Emails are already verified, no need to do it yourself.
2/ Local Biz
Use https://t.co/B53qu5yEIy
"Find B2C local businesses"
Specify country, state, city, sort by ratings.
Instantly unlocks generic email addresses.
But wait
You need direct owner emails.
Take the list of domains, and plug them into Klean Leads "Find B2B contacts"
CEO
CMO
Founder
Owner
etc.
It will process and spit out *direct* email addresses of the titles you specify.
3/ LinkedIn Searches
Let's scrape marketing agencies.
Go to LinkedIn and type in "marketing agency" (just an example)
Click "all filters"
Connections: 2nd, 3rd
Location: US
Industry: Marketing & Advertising
Titles: owner OR founder OR CEO OR CMO
Ready?
Let's scrape it
You May Also Like
Decoded his way of analysis/logics for everyone to easily understand.
Have covered:
1. Analysis of volatility, how to foresee/signs.
2. Workbook
3. When to sell options
4. Diff category of days
5. How movement of option prices tell us what will happen
1. Keeps following volatility super closely.
Makes 7-8 different strategies to give him a sense of what's going on.
Whichever gives highest profit he trades in.
I am quite different from your style. I follow the market's volatility very closely. I have mock positions in 7-8 different strategies which allows me to stay connected. Whichever gives best profit is usually the one i trade in.
— Sarang Sood (@SarangSood) August 13, 2019
2. Theta falls when market moves.
Falls where market is headed towards not on our original position.
Anilji most of the time these days Theta only falls when market moves. So the Theta actually falls where market has moved to, not where our position was in the first place. By shifting we can come close to capturing the Theta fall but not always.
— Sarang Sood (@SarangSood) June 24, 2019
3. If you're an options seller then sell only when volatility is dropping, there is a high probability of you making the right trade and getting profit as a result
He believes in a market operator, if market mover sells volatility Sarang Sir joins him.
This week has been great so far. The main aim is to be in the right side of the volatility, rest the market will reward.
— Sarang Sood (@SarangSood) July 3, 2019
4. Theta decay vs Fall in vega
Sell when Vega is falling rather than for theta decay. You won't be trapped and higher probability of making profit.
There is a difference between theta decay & fall in vega. Decay is certain but there is no guaranteed profit as delta moves can increase cost. Fall in vega on the other hand is backed by a powerful force that sells options and gives handsome returns. Our job is to identify them.
— Sarang Sood (@SarangSood) February 12, 2020