BC MARKETING
Saved by @AnmolNarula11

Copywriting is a superpower.

Learn it and you can sell just about anything.

Use these 7 threads to master copywriting in the next 5 min 🧵

 1. How to Write like an Amazonian

https://t.co/MRnAuByD1W
2. 13 ways Apple Persuades Readers With Their Copywriting

https://t.co/YgXs4yR2mh
3. Master Business Writing

https://t.co/HYjXUX2qkk
4. 8 Timeless Copywriting Tips From David Ogilvy

https://t.co/aj2Tfp64eb
5. 7 Tips To Instantly Make You a Better Writer

https://t.co/sHxueBBVJN
6. 30 Copywriting Tips to Convert Readers Into Customers

https://t.co/jZ7iP7VfIt
7. 13 Tips and Examples to Craft a Perfect Headline

https://t.co/dG1G1y7vgC
Follow me @alexgarcia_atx for more threads about:

- email marketing
- paid marketing
- viral marketing
- copywriting
- audience building

or...
Join the 8100+ marketers who receive my weekly newsletter by clicking here 👇🏽

https://t.co/yci9t399mp
Bonus: Here's how to use it all to write viral Twitter content

https://t.co/noB8FudFFD

More from Alex Garcia 🔍

Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
Good copywriting is a superpower.

Amazon, the second most valuable brand in the world, puts an emphasis on teaching its employees how to write.

They know good copy equates to more customers.

These are the 8 tips to write like an Amazonian 🧵

1. Keep Your Sentences Under 30 Words.

I'd keep them under 15 words.

They should be Kevin Hart short.

And only focus on one idea.

Short sentences help break down info into bite-size pieces.

This makes the communication smoother.

Digestible info = Retained info


2. Replace Adjectives With Data

In 1880, Mark Twain said, “When you catch an adjective, kill it."

In Amazon's case, don’t kill them -- replace them with data.

Why?

Because numbers are eye candy.

It organizes info into a logical order.


3. Eliminate Weasel Words

Weasel words kill sentences.

They're vague. Boring.

If you’re going to use adjectives -- use descriptive adjectives.

NOT interpretive adjectives.

Ex:

Interpretive - We went on a long boat ride.

Descriptive - We went on a 5-hour boat ride.

4. The “So What” Test

Re-read your writing and ask, “so what?”

Can the reader understand the sentence, paragraph, or page?

Does it make sense?

Does it provide value?

Are they learning?

This helps give you an understanding from the consumer's perspective.
MARKETING
Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
Four simple headline formulas you can use on your ads or landing pages:

1. [Introduce The Product] x [Say What It Does]
2. [Value Creation] x [Tackle The Objection Behind It]
3. [Define The Outcome] x [Explain What Creates The Outcome]
4. [Be Specific] x [Add Your Hook]


If this helped you, then I think you'll enjoy my newsletter centered around growth marketing :)

- One case study every Thursday
- 40k+ marketers and founders read it
- Only goal is to make you a better marketer
- 3 min a week

Join us here
STARTUP
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Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
Compelling copy combined with good storytelling is an unfair advantage.

An unfair advantage that the Wall Street Journal used to drive $2 Billion in revenue over 28 years using the same sales letter.

Here are 7 copywriting tips to help you write sticky stories 🧵

1. Use Familiar Words

Every audience has words familiar to their interests.

Injecting these words into your stories connects the familiarity gap.

And unfamiliar words create seclusion.

Gary Provost with a great example:


2. Inject Real Stories

Your story is your social proof.

The more a consumer can see that you were once in their shoes, the more that consumer will see you as the guide they’ve been looking for.

Customers want to know you’ve walked a mile in their shoes.

3. Your Brand Isn’t The Hero

The customer is always the hero.

And their goal is the destination.

Your brand provides the map.

The visualization from start to destination is how you sell them.

4. Use Emotional Tones

Emotions are your best friend.

They’re what get people to take action.

And the best writers use emotional tones to transfer information through characters, plots, and conclusions.
MARKETING
Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
Curious about how a company with a $1.6+ trillion market-cap writes persuasive copy?

Use these 7 tips to write like an Amazonian 🧵


1. 30 Words Or Less Per Sentence

Keep your sentences Muggsy Bogues short.

Your sentences should focus on one idea.

This makes the communication smoother.

Short sentences help break down the info into bite-size pieces.

Digestible info = Retained info

2. Replace Adjectives With Data

In 1880, Mark Twain wrote, “When you catch an adjective, kill it. No, I don’t mean utterly, but kill most of them—then the rest will be valuable.”

In Amazon's case, don’t kill them -- replace them with data.


For ex:

A ton of Amazon Prime Members - > 98% of Amazon Prime Members

Common adjectives are vague. They don’t help consumers visualize the context.

Data does.

3. Eliminate Weasel Words

Weasel words take away from the story.

They're vague. Boring.

If you’re going to use adjectives -- use descriptive adjectives.

NOT interpretive adjectives.
ALL
Alex Garcia \U0001f50d
Alex Garcia 🔍
@alexgarcia_atx
At 38, David Ogilvy was unemployed and hadn't written a word of copy.

Three years later, he was the most famous copywriter in the advertising industry.

And became known as the Father of Advertising.

Here are 7 tips from the legendary copywriter 🧵


1/ Learn Who You're Writing For

“The consumer isn't a moron. She is your wife."

Your copy should touch on:

-Who you’re writing for
-How that person thinks
-What that person needs

Let research shape your copy

Let your voice fuel it.

2/ Know The Product

“Big ideas come from the unconscious...But your unconscious has to be well informed, or your idea will be irrelevant.”

Learn every detail about the product/industry/audience before you write.

Then unleash your unconscious mind and fuel the big ideas.

3/ Nail The Headline

“On average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

Deadlines determine if the consumer’s interest is piqued enough to read the copy.

4/ Get Specific

"The more informative your advertising, the more persuasive it will be."

Most people won't make decisions without being informed…

The informed, act.

The specifics will give consumers the confidence that acting is the right choice.
ALL

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Rajan Venkateswaran (\u0d38\u0d4d\u0d35\u0d3e\u0d2e\u0d3f)
Rajan Venkateswaran (സ...
@swamy64
The essence of Customer Relationship Management is to segment your customers as high value customers and low value customers, develop systems and procedures to take good care of the high value customers. 1/n

The belief is that 20% of the customers give 80% of the business and hence need to be nurtured.

Now where have I seen this philosophy being applied?

2/n

Let me roll the years back. I lived in a rural area. My father, being the local Executive Engineer in Electricity Board, was considered to be a mini VIP and in turn a high value customer. 3/n

We had nearby a tailor, named Aruchami. This guy had a small tailoring shop with a single sewing machine. He will make personal visit to 10 or 15 important clients in the area, take measurements at our houses, collect the materials and deliver the finished dresses in person 4/n

A kind of customized personal service. Our work used to get precedence over the other relatively non affluent working class people, whom he used to run around in circles to the extend of positively discouraging them. 5/n
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Freedom Designer
Freedom Designer
@FreedomDSGNR
20 Most Important Lesson of 2020

// A THREAD //


It was a fast and weird year.

The year of change.

My life changed a lot and I learned even more.

Here are the 20 most important lessons - which will shape the upcoming decade for me.


1. Systems Are Better Than Goals

In the past, I failed many of my goals.

This year I've realized that it could be caused by the fact that they were goals, not systems.

Thanks, @ScottAdamsSays for helping me realize this.

Short article on the topic: https://t.co/lyBqGBR0yM


2. Use Notion More

@NotionHQ is definitely the most useful tool I've discovered this year.

I use it for:

- Twitter
- Freelance CRM
- Content Creation
- Website project management

And for personal use, it's completely free.


3. Email Is Immortal

This year we saw on social sites:

- Shadow bans
- Normal bans
- Decreasing reach (e.g. during the presidential election)

That's why I believe building an independent audience e.g. email list is mandatory.

P.S. https://t.co/iuhQJIf80K
MARKETING
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Cam
Cam
@thecammartinez1
How to scale your business in 30 days

(If you are making below $1M in revenue)

//THREAD//

**disclaimer**

This thread has nothing to do with marketing OR sales.

There are way better threads and more qualified individuals who can help you.

This is for those who are strong at marketing and sales but weak at the operations side of things.

**disclaimer cont.**

This thread is mostly going to benefit the CEOs.

The visionaries.

Your strength is crafting the vision for the company, selling that vision, and continuously innovating your vision.

Read through this though so you understand what you need.

Craft your vision for the future of your business.

If you have not already done this for 2021, answer the questions on this Google Doc and then come back to this

Find an integrator

You have no business working IN your business.

Find someone who will.

Someone who can take your ideas and put them into action is the most valuable asset you can have when looking to scale.

An integrator will help double your business at a minimum.
MARKETING , ALL
Josey \U0001f680
Josey 🚀
@josey_orr
@jayhuffmandotco @alexgarcia_atx Was it Tiny Grocer??
MARKETING
Amanda Goetz
Amanda Goetz
@AmandaMGoetz
Marketing 101

How to build a brand strategy from 0-1: a guide for startups

// 🧵

Reminder: brand strategy should be done WITH your Head of product and Head of Ops vs presented to them.

This creates buy-in and alignment on why this is important from day 1.

Brand strategy is NOT a marketing plan.

Brand strategy is WHY you will win.

Marketing plan is HOW: levers you will pull to hit your goals.

Step 1: Review Competitive Landscape

Do tear downs.
Understand leading value props.
Interview users of your competition to understand what’s working, what’s not.

Know who the players are and where they play vs where you will play.

Step 1b: Create your “ONLY” statement

Complete this sentence

We are the only brand that does x, y and/ or z.

Are you better, faster, cheaper? What makes you different and how would you say that efficiently.
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I've been receiving regular assignments from this company, thru @Upwork, for over a month now. I've written dozens of articles for them. My work has been exemplary. I've been handling repeated rush jobs and delivering. The client was and is very happy. That's coming from them.

While I was wrapping up several assignments this week I was contacted by the marketing company. They asked if I had taken a new full-time job and wasn't available anymore. It seems @Upwork's talent group told them I was no longer available to take assignments.

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Story of Thumba Poo and Shiva

Thumba poo is a tiny white flower which grows in all areas. These flowers are used for treatment for sinus. Small children who have polyps in Nose are told to crush tumbha leaves and apply in nose part.
There is an interesting story of Thumba and


Mahadeva. Thumba flowers were not taken for Shiva Pooja. Saddened to this Thumba prayed sincerely and Mahadeva appeared before her.
She was surprised that Shiva had appeared before her. Instead of saying that she wants to under his feet always, she said
@SriramKannan77


She said that her feet should be on his head. Shiva accepted her prayers. It is because of this Thumba flower is placed in the head of Shiva Linga.
Shambo Mahadeva
Om Namah Sivaye
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Delilah S. Dawson
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So here is a secret: Not everything I write goes anywhere. I have at least 4 books completely written and edited that never went on submission. I have books that stalled out at 20k. I have docs on my computer with opening paragraphs I don't remember writing. But! 1/

Every now and then an idea sticks with me like that corner of tortilla chip that just won't go down your throat. It happened with SPARROWHAWK, which began as 40k of a YA story, died, and was reborn as a comic, thanks to @christopher_j_r and @boomstudios. And now... 2/

It's happening with THE WILLOWS, a short story that you'll see in @UncannyMagazine next year. This Southern Gothic horror story began as an attempt to sell my next Romance to @AbZurdity after the Blud books in 2014 or so. And she didn't buy it. Guess why? 3/

Turns out, it wasn't a Romance! It was Southern Gothic Horror. Even the bones of it screamed strangeness, not sexiness. I loved the taste of the world, but I hadn't found the right story yet. Tried to write it 2 more times and failed. Until I finally understood what it was. 4/

So I took the 50 pages I'd written and cut half of them, twisting the story around from a gothy Romance inspired by the band the Civil Wars and turned it into a spooky descent into madness. And it looked back at me from the abyss as if to say, DUH. Sometimes... 5/
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WORLD OF SANATAN DHARMA
WORLD OF SANATAN DHARM...
@world_sanatan
LESSER KNOWN DETAILS ABOUT THE BATTLE OF PRATAPGAD - THIS YOU ALL SHOULD READ

In the 1659 Adilshah sent Afzalkhan with the army of 75000 soldiers to destroy Chhatrapati Shivaji Maharaj with his empire. He was the main soldier, warrior and minister in Adilshahi Sultanate.


He was the Subhedar of Wai province.

He was very powerful physically. His height was 7.3 ft. due to same he was very popular as a strong man from Adilshahi Sultanate.

Whole India was not daring to fight with Adilshahi due to Afzal Khan.

Badi Begum Sahiba sent him to kill Chhatrapati Shivaji on any cost.

Voluntary he decided to destroy Chhatrapati Shivaji’s empire with him. He started his operation against Chhatrapati Shivaji from "wai". He destroyed many temples like as Tulja Bhavani Temple.

He destroyed so many villages, killed villagers to torture Chhatrapati Shivaji.

DETAILED VIEW- Running commentary

1. Chhatrapati Shivaji chose Pantaji as a lawyer to communicate with Afzal Khan. Pantaji was very sharp minded, who did his job very nicely.

2. He presented Chhatrapati Shivaji is fearing Afzal Khan and he wanted to invite him in his kingdom near Pratapgad.

3. Pantaji succeed in the communication with Afzal Khan and he brought him as per the planning of Chhatrapati Shivaji.
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GREG ISENBERG
GREG ISENBERG
@gregisenberg
Life is crazy. Today is a good day to stop and reflect

10 simple questions that CHANGED my life

(startup life, personal life)

Here they are:

Q: Can you really control that?

Smart people know what they can and cannot control

If you're living in the past, you're nostalgic
If you're living in the future, you're anxious
If you're living in the present, you're at peace

Q: Did you start today with a victory?

Starting every day with a victory sets you up to win

I don't care what it is:

- Make your bed
- Make a wonderful coffee
- Hug your wife or children

No such thing as a small win. It's a win!

You'll win more, if you start winning early

Q: What are you optimizing for?

#MFSA
1. Money
2. Freedom
3. Stability
4. Ability

The world rewards those who are focused

Perfectly prioritize

Are you being optimistic?

Guaranteed: more luck when you're optimistic
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