Copywriting is a superpower.

Learn it and you can sell just about anything.

Use these 7 threads to master copywriting in the next 5 min 🧵

1. How to Write like an Amazonian

https://t.co/MRnAuByD1W
2. 13 ways Apple Persuades Readers With Their Copywriting

https://t.co/YgXs4yR2mh
3. Master Business Writing

https://t.co/HYjXUX2qkk
4. 8 Timeless Copywriting Tips From David Ogilvy

https://t.co/aj2Tfp64eb
5. 7 Tips To Instantly Make You a Better Writer

https://t.co/sHxueBBVJN
6. 30 Copywriting Tips to Convert Readers Into Customers

https://t.co/jZ7iP7VfIt
7. 13 Tips and Examples to Craft a Perfect Headline

https://t.co/dG1G1y7vgC
Follow me @alexgarcia_atx for more threads about:

- email marketing
- paid marketing
- viral marketing
- copywriting
- audience building

or...
Join the 8100+ marketers who receive my weekly newsletter by clicking here 👇🏽

https://t.co/yci9t399mp
Bonus: Here's how to use it all to write viral Twitter content

https://t.co/noB8FudFFD

More from Alex Garcia 🔍

50 Marketing Threads That Will Teach You More Than Any Marketing Class 🧵

50. Fastest-growing companies use growth loops


49. 7 Proven growth hacking strategies (pt.1)


48. Steal These 7 growth hacks (pt.2)


47. 15 Lessons to write viral Twitter threads
I studied hundreds of top copywriting examples with @heyblake.

Use these 30 copywriting tips to convert readers into customers 🧵

Tip from Alex: Repeat Yourself

Reason: Your main benefit shouldn’t be expressed subtly. Repeat it three times. Make it known.

Example: Apple’s M1 Chip


Tip from Blake: Start with goals for the copy.

Reason: You need to know what you are writing, for whom, and what action it should lead to. No guesswork.

Example: My content engine at
https://t.co/jYMMlbgFCw


Tip from Alex: Use Open Loops

Reason: Open loops peak a reader's interest by presenting an unsolved mystery to the reader. Our brains are hardwired to find closure. Make your product the final closure. Example: Woody Justice


Tip from Blake: Write short, snappy sentences.

Reason: People have short attention spans. And big blocks of text are super hard to read. Make it

Example: Every blog from @Backlinko

More from Marketing

20 Most Important Lesson of 2020

// A THREAD //


It was a fast and weird year.

The year of change.

My life changed a lot and I learned even more.

Here are the 20 most important lessons - which will shape the upcoming decade for me.


1. Systems Are Better Than Goals

In the past, I failed many of my goals.

This year I've realized that it could be caused by the fact that they were goals, not systems.

Thanks, @ScottAdamsSays for helping me realize this.

Short article on the topic:
https://t.co/lyBqGBR0yM


2. Use Notion More

@NotionHQ is definitely the most useful tool I've discovered this year.

I use it for:

- Twitter
- Freelance CRM
- Content Creation
- Website project management

And for personal use, it's completely free.


3. Email Is Immortal

This year we saw on social sites:

- Shadow bans
- Normal bans
- Decreasing reach (e.g. during the presidential election)

That's why I believe building an independent audience e.g. email list is mandatory.

P.S. https://t.co/iuhQJIf80K
Master list of how to SCRAPE any category of leads.

Ecommerce, local biz, B2B, LinkedIn searches, info product sellers, enterprise, ANYTHING.

Likes / Retweets appreciated.

THREAD


1/ Ecommerce Stores

Use
https://t.co/McZHDIlDFn

Further filter based on apps installed.

Selling email marketing?

Shopify + Klaviyo

Instantly unlock direct email addresses of decision makers WITH LinkedIn profiles.

Emails are already verified, no need to do it yourself.


2/ Local Biz

Use https://t.co/B53qu5yEIy

"Find B2C local businesses"

Specify country, state, city, sort by ratings.

Instantly unlocks generic email addresses.


But wait

You need direct owner emails.

Take the list of domains, and plug them into Klean Leads "Find B2B contacts"

CEO
CMO
Founder
Owner
etc.

It will process and spit out *direct* email addresses of the titles you specify.


3/ LinkedIn Searches

Let's scrape marketing agencies.

Go to LinkedIn and type in "marketing agency" (just an example)

Click "all filters"

Connections: 2nd, 3rd

Location: US

Industry: Marketing & Advertising

Titles: owner OR founder OR CEO OR CMO

Ready?

Let's scrape it

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So the cryptocurrency industry has basically two products, one which is relatively benign and doesn't have product market fit, and one which is malignant and does. The industry has a weird superposition of understanding this fact and (strategically?) not understanding it.


The benign product is sovereign programmable money, which is historically a niche interest of folks with a relatively clustered set of beliefs about the state, the literary merit of Snow Crash, and the utility of gold to the modern economy.

This product has narrow appeal and, accordingly, is worth about as much as everything else on a 486 sitting in someone's basement is worth.

The other product is investment scams, which have approximately the best product market fit of anything produced by humans. In no age, in no country, in no city, at no level of sophistication do people consistently say "Actually I would prefer not to get money for nothing."

This product needs the exchanges like they need oxygen, because the value of it is directly tied to having payment rails to move real currency into the ecosystem and some jurisdictional and regulatory legerdemain to stay one step ahead of the banhammer.