10 ideas that changed my life: (thread)

Illustrations by @visualizevalue.

Building Principles:

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Value = doing things that other people don't do, won't do or can't do.

"You get paid in direct proportion to the difficulty of problems you solve" — Elon Musk

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Service is high-touch result generation (building experience), product is low-touch result generation (scaling experience).

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In a world of infinite distraction, focus is the only path to freedom.

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Sell time to buy experience, sell experience to buy time.

“If you don't find a way to make money while you sleep, you will work until you die.” — Warren Buffett

Why promoting yourself/your business/your ideas feels uncomfortable:

You must repeat things that are obvious to you until they become obvious to others.

This is why most people hire marketers or outsource the amplification of their message.

The problem with that is no one is an invested as you are, and no one knows your message like you do.

And why those who break through their discomfort reach an escape velocity that eludes most.

This is a difficult and unnatural process, hence the upside on the other side.

Another way to think about it is the famous shelf analogy:

No one wants a drill they want a hole, no one wants a hole they want a shelf, no one wants a shelf they want to a place to put books to look smart, etc.

People care about the 2nd, 3rd, 4th order effects of your work.

Circle of Competence 101:

@SahilBloom x @jackbutcher

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A Circle of Competence is the set of topic areas that align with a person's expertise.

If the entire world of information were to be expressed in a circle, an individual's Circle of Competence is the small sub-circle that represents their expertise.

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The idea surfaced in the 1996 BH annual letter.

"You don’t have to be an expert on every company...you only have to be able to evaluate companies within your circle of competence. The size of that circle is not very important; knowing its boundaries, however, is vital."

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A Circle of Competence is built over time.

It is built through experience, reading, dedicated study, and effort.

It is dynamic, not static.

It can expand as you deepen your knowledge in new areas. It can contract if you fail to nurture your existing areas of expertise.

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To engage this mental model in your life, there are two key processes to go through:

(1) Identify what falls within your circle
(2) Identify the boundaries of your circle

(1) is all about figuring out what you know, while (2) is about humbly admitting what you don’t.

Hindsight in 2020: (10 thoughts)

Relationships > everything:

My relationship with @celiapreihs is the foundation of all the good things in my life, and has amplified the quality of hundreds of relationships with people I've got to know and learn from this year.

Shiny objects make us duller:

The grass is always greener until you're standing on it. "No" is still the highest ROI word in my vocabulary.

The internet is very, very big:

Make something work for one person (could also be yourself), then work on distribution.

Scale is seductive but you can't get it if you don't have something people want.

You can't please everyone:

If you could, there would be no point anyway - it's tough when someone doesn't love your work but it's how markets function.

The blows hit harder in the early rounds, just keep getting up.

Building a Personal Monopoly: (thread)

How to combine competence, curiosity, and character to create a category of one.

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1/ Competence

If we want anyone to spend their time, attention or money on anything of ours, we must first be competent.

Lots of people are competent, so there's lots of competition here.

Let's say this is "school teachers"

2/ Competence + Curiosity

If we add curiosity to the mix, competition starts to thin.

This separates the generalist practitioners from the irrationally passionate.

Let's say this is "school teachers who are curious about learning innovation"

3/ Competence + Curiosity + Character

Now combinatorics put us in category of one territory.

Let's say this is "school teachers who are curious about learning innovation, building a gamified school inspired by SpaceX's Ad Astra." (real example: @anafabrega11)

4/ Making it Tangible

All this is great until it comes to communicating it to the rest of the world.

Which is why bad packaging kills amazing ideas.

Writing, design, marketing — our job here is to lose as little as possible in translation from the intangible to the tangible.

Years ago I would troll CrossFit/Planet Fitness until I got bored with it and created the “Car Rage” guy. People would say, stop screaming in your car and go back to trolling CrossFit. I didn’t listen.

After screaming in my car for 3 years I started doing other shit......

.... like MeatHead Minutes, Hater Dance Videos, Macho Man impersonations, Podcasting, exposing the hypocrisy of BLM, doing Live Streams nightly on YouTube, etc. People would say, stop doing this other shit and go back to screaming in your car. I didn’t listen....

.... my FB page has grown over 176k new followers since my first George Floyd video in June and all I really post about is current event shit. I posted a “Car Rage” video yesterday and people are saying, stop screaming in your car and go back to talking about politics......

.... moral of this cool story bro is the BEST thing I ever did, is not listen to what anyone told me to do. Be you.

Convo between @tferriss & @naval on modern loneliness:

Naval: In India there's this concept of the extended family where you basically live with your tribe at all times, so when we were young, at our grandmother's place with my aunts, my uncles, my cousins, my grandparents,

everyone was there, and it was a warm night so we went out to the backyard and put all these comforters and these little cots out and everyone would sleep in this giant pile with fifteen people underneath the stars...

it was amazing...so there's two things that were great about it: the noise level didn't bother you, if someone's foot was in your face it didn't bother you. When it's family and you're young it all just works and you feel very safe and very happy.

Another thing is that it reinforces how important the tribe is. Modern society gives us incredible flexibility in that we can get away from our crazy family members, we're not destined to die where we are born or to do what our parents did. So we have incredible freedom.

But coming with it is this tremendous loneliness that we try to cover up either through drugs, alcohol, partying, even trying to find a mission like putting people on mars. But the reality is that a lot of that loneliness comes from being disconnected from growing up in your

10 Red flags to note in relationships .

A thread !

1. Secrecy - There is a difference between being private and being secretive . Anyone who doesn’t want people to know you are dating may have somethings they are hiding . It’s ok to be private but alarm bells should ring where there is secrecy .

2. Barter - The relationship is almost always about what is being exchanged . While there will be exchanges in every relationship, an undue focus on this will indicate that someone is there for something they can get and not what they can give .

3. Misaligned values - What is sacred to you isn’t respected by the other .values like honesty , integrity , respect isn’t important to the other party . A relationship with nonaligned values cannot work ! There will always be conflict .

4. Mystery income - Some folks are dating thieves , robbers and fraudsters and always have signs to indicate that their partners are fraudulent. It is a huge red flag not to know what your other half actually does for money . It’s not wise to join a sinking boat .