10 ideas that changed my life: (thread)

Illustrations by @visualizevalue.

10 reasons your product will fail.

Words: @BrianNorgard

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1. Too complex

2. Can't be easily described

Why you need to be selfish: (thread)

I have had countless conversations with people looking for a way to build a brand/audience/community online.

Here's the one thing I think everyone asking that question should be thinking about.

You need to be selfish.

Why?

Because (at a high level) if it helps you, it will eventually help others.

At a tactical level, it's provides the motivation to keep going.

The lack of instant feedback on what we share publically is enough to extinguish most projects before they even get moving.

But allow me to reframe the idea:

You need to do things that benefit you even if no one sees them.

Did posting @visualizevalue images into a void 18 months ago do anything for my career as a designer?

Yes.

Would I have kept going if there wasn't some selfish drive to be more competent? (and make more money, work with better clients, etc)

No.

Building a Personal Monopoly: (thread)

How to combine competence, curiosity, and character to create a category of one.

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1/ Competence

If we want anyone to spend their time, attention or money on anything of ours, we must first be competent.

Lots of people are competent, so there's lots of competition here.

Let's say this is "school teachers"

2/ Competence + Curiosity

If we add curiosity to the mix, competition starts to thin.

This separates the generalist practitioners from the irrationally passionate.

Let's say this is "school teachers who are curious about learning innovation"

3/ Competence + Curiosity + Character

Now combinatorics put us in category of one territory.

Let's say this is "school teachers who are curious about learning innovation, building a gamified school inspired by SpaceX's Ad Astra." (real example: @anafabrega11)

4/ Making it Tangible

All this is great until it comes to communicating it to the rest of the world.

Which is why bad packaging kills amazing ideas.

Writing, design, marketing — our job here is to lose as little as possible in translation from the intangible to the tangible.

Hindsight in 2020: (10 thoughts)

Relationships > everything:

My relationship with @celiapreihs is the foundation of all the good things in my life, and has amplified the quality of hundreds of relationships with people I've got to know and learn from this year.

Shiny objects make us duller:

The grass is always greener until you're standing on it. "No" is still the highest ROI word in my vocabulary.

The internet is very, very big:

Make something work for one person (could also be yourself), then work on distribution.

Scale is seductive but you can't get it if you don't have something people want.

You can't please everyone:

If you could, there would be no point anyway - it's tough when someone doesn't love your work but it's how markets function.

The blows hit harder in the early rounds, just keep getting up.

Building Principles:

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1/

Value = doing things that other people don't do, won't do or can't do.

"You get paid in direct proportion to the difficulty of problems you solve" — Elon Musk

2/

Service is high-touch result generation (building experience), product is low-touch result generation (scaling experience).

3/

In a world of infinite distraction, focus is the only path to freedom.

4/

Sell time to buy experience, sell experience to buy time.

“If you don't find a way to make money while you sleep, you will work until you die.” — Warren Buffett

Years ago I would troll CrossFit/Planet Fitness until I got bored with it and created the “Car Rage” guy. People would say, stop screaming in your car and go back to trolling CrossFit. I didn’t listen.

After screaming in my car for 3 years I started doing other shit......

.... like MeatHead Minutes, Hater Dance Videos, Macho Man impersonations, Podcasting, exposing the hypocrisy of BLM, doing Live Streams nightly on YouTube, etc. People would say, stop doing this other shit and go back to screaming in your car. I didn’t listen....

.... my FB page has grown over 176k new followers since my first George Floyd video in June and all I really post about is current event shit. I posted a “Car Rage” video yesterday and people are saying, stop screaming in your car and go back to talking about politics......

.... moral of this cool story bro is the BEST thing I ever did, is not listen to what anyone told me to do. Be you.

I suspected this country would one day kill me but I am not ready to go yet. Last night, a good non-Northern doctor helped to give me a new lease of life when I could have been on my way out. Throughout much of the North, our primary concern is like the people of every other...

...region: having a good life and ensuring our children have opportunities to prosper. Being free to live without terror, build assets, practice our faith and celebrate our culture. Like all tribes, every tribe in the North has a heritage to be proud of and teach their young in..

...Most of our leaders, like leaders of all regions, have betrayed and deceived us. They have been selfish and cunning. They have left us at the mercy of terrorists and thugs. In most areas, we are on our own to survive while they wine and dine with evil-doers. We take up the...

...work others cannot or will not do... for money just like others do what they do for money. Yet when the masses are merely trying to survive, others blame the innocent poor among us for somehow causing all the country’s woes. What blinds us from knowing who are real enemies...

...and who are innocent masses caught up in the countless systemic injustices that those in power have constructed and maintained for their personal (not tribal) benefit? What manner of colonial education and...

How to Build Wealth

10-Step Formula to Riches

// Thread //

1. Live like an Undercover Millionaire

Income ≠ Wealth

How to live like an undercover millionaire:

- Spend less than you earn
- Avoid buying fancy clothes
- Avoid buying new & fancy cars

To feel rich, count the things in your life that money can't buy.

2. Always Look Ahead

To build a strong financial future, break down your goals into 3 categories:

- Short term goals (1 to 5 years)
- Mid term goals (5 to 10 years)
- Long term goals (10+ years)

Understand your goals and build a plan of action.

Make your goals a reality.

3. Become the Household CFO

Assign a purpose to every dollar.

How the wealthy budget:

- 529 plans
- Business accounts
- Retirement accounts
- Emergency savings fund
- Joint / Individual accounts

Want to budget stress free?

Automate the process.

4. Pay Yourself First

You might catch the famous Warren Buffet mentioning this phrase during his investment talks.

This means:

- You save/invest
- You pay your bills
- You spend the money that’s leftover

Save and invest first, before you spend money.

It's that easy.