If we want anyone to spend their time, attention or money on anything of ours, we must first be competent.
Lots of people are competent, so there's lots of competition here.
Let's say this is "school teachers"
Building a Personal Monopoly: (thread)
How to combine competence, curiosity, and character to create a category of one.
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If we want anyone to spend their time, attention or money on anything of ours, we must first be competent.
Lots of people are competent, so there's lots of competition here.
Let's say this is "school teachers"
If we add curiosity to the mix, competition starts to thin.
This separates the generalist practitioners from the irrationally passionate.
Let's say this is "school teachers who are curious about learning innovation"
Now combinatorics put us in category of one territory.
Let's say this is "school teachers who are curious about learning innovation, building a gamified school inspired by SpaceX's Ad Astra." (real example: @anafabrega11)
All this is great until it comes to communicating it to the rest of the world.
Which is why bad packaging kills amazing ideas.
Writing, design, marketing — our job here is to lose as little as possible in translation from the intangible to the tangible.
We can use a very simple idea here, the "content" that makes contact with the market falls somewhere on this spectrum:
Commodity (could've been made by anyone)
Luxury (could only have been made by you)
If we follow the logic from there, the demand for generic content is weak.
With "luxury" content, you control the market and you increase demand to the extent you can combine your competence, curiosity and character & communicate them without packet loss.
This process takes a while, and these insights are often compiled in hindsight.
Here's a short thread that can help you get situated:
https://t.co/CbbdtQ1t2q
The DICE Framework: (thread)
— Jack Butcher (@jackbutcher) January 28, 2021
I just shared this idea in "How to Build a Personal Monopoly" w/ @david_perell
Here it is again.
\u2193 pic.twitter.com/z7HzfkTJX4
All of the above is summarized from a 90 minute webinar with @david_perell, @anafabrega11 and I — you can watch it here:
https://t.co/empt0bYGAK
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1/“What would need to be true for you to….X”
Why is this the most powerful question you can ask when attempting to reach an agreement with another human being or organization?
A thread, co-written by @deanmbrody:
2/ First, “X” could be lots of things. Examples: What would need to be true for you to
- “Feel it's in our best interest for me to be CMO"
- “Feel that we’re in a good place as a company”
- “Feel that we’re on the same page”
- “Feel that we both got what we wanted from this deal
3/ Normally, we aren’t that direct. Example from startup/VC land:
Founders leave VC meetings thinking that every VC will invest, but they rarely do.
Worse over, the founders don’t know what they need to do in order to be fundable.
4/ So why should you ask the magic Q?
To get clarity.
You want to know where you stand, and what it takes to get what you want in a way that also gets them what they want.
It also holds them (mentally) accountable once the thing they need becomes true.
5/ Staying in the context of soliciting investors, the question is “what would need to be true for you to want to invest (or partner with us on this journey, etc)?”
Multiple responses to this question are likely to deliver a positive result.
Why is this the most powerful question you can ask when attempting to reach an agreement with another human being or organization?
A thread, co-written by @deanmbrody:
Next level tactic when closing a sale, candidate, or investment:
— Erik Torenberg (@eriktorenberg) February 27, 2018
Ask: \u201cWhat needs to be true for you to be all in?\u201d
You'll usually get an explicit answer that you might not get otherwise. It also holds them accountable once the thing they need becomes true.
2/ First, “X” could be lots of things. Examples: What would need to be true for you to
- “Feel it's in our best interest for me to be CMO"
- “Feel that we’re in a good place as a company”
- “Feel that we’re on the same page”
- “Feel that we both got what we wanted from this deal
3/ Normally, we aren’t that direct. Example from startup/VC land:
Founders leave VC meetings thinking that every VC will invest, but they rarely do.
Worse over, the founders don’t know what they need to do in order to be fundable.
4/ So why should you ask the magic Q?
To get clarity.
You want to know where you stand, and what it takes to get what you want in a way that also gets them what they want.
It also holds them (mentally) accountable once the thing they need becomes true.
5/ Staying in the context of soliciting investors, the question is “what would need to be true for you to want to invest (or partner with us on this journey, etc)?”
Multiple responses to this question are likely to deliver a positive result.
