If we want anyone to spend their time, attention or money on anything of ours, we must first be competent.
Lots of people are competent, so there's lots of competition here.
Let's say this is "school teachers"
Building a Personal Monopoly: (thread)
How to combine competence, curiosity, and character to create a category of one.
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If we want anyone to spend their time, attention or money on anything of ours, we must first be competent.
Lots of people are competent, so there's lots of competition here.
Let's say this is "school teachers"
If we add curiosity to the mix, competition starts to thin.
This separates the generalist practitioners from the irrationally passionate.
Let's say this is "school teachers who are curious about learning innovation"
Now combinatorics put us in category of one territory.
Let's say this is "school teachers who are curious about learning innovation, building a gamified school inspired by SpaceX's Ad Astra." (real example: @anafabrega11)
All this is great until it comes to communicating it to the rest of the world.
Which is why bad packaging kills amazing ideas.
Writing, design, marketing — our job here is to lose as little as possible in translation from the intangible to the tangible.
We can use a very simple idea here, the "content" that makes contact with the market falls somewhere on this spectrum:
Commodity (could've been made by anyone)
Luxury (could only have been made by you)
If we follow the logic from there, the demand for generic content is weak.
With "luxury" content, you control the market and you increase demand to the extent you can combine your competence, curiosity and character & communicate them without packet loss.
This process takes a while, and these insights are often compiled in hindsight.
Here's a short thread that can help you get situated:
https://t.co/CbbdtQ1t2q
The DICE Framework: (thread)
— Jack Butcher (@jackbutcher) January 28, 2021
I just shared this idea in "How to Build a Personal Monopoly" w/ @david_perell
Here it is again.
\u2193 pic.twitter.com/z7HzfkTJX4
All of the above is summarized from a 90 minute webinar with @david_perell, @anafabrega11 and I — you can watch it here:
https://t.co/empt0bYGAK
