Books every entrepreneur should read in 2022 (and why):

1/ Thinking Fast and Slow

Lessons:

• Probably the best book written on human behavior

• You will learn how to be aware of your own bias

• Make better decisions by understanding your blind spots
2/ The Innovator’s Dilemma

Lessons:

• Why big companies miss disruptive innovations

• Big companies demand quantification of market size

• Disruptive markets in their infancy can’t be quantified
3/ Zero to One

Lessons:

• Competition is for losers

• Monopolies are actually good

• Large TAM’s are overrated
4/ How to Win Friends and Influence People

Lessons:

• Business is about people

• You’re selling to people (customers) or hiring people (employees)

• This book helps you get better at both
5/ Super Pumped

Lessons:

• Uber faced so much resistance when it was launching

• If you're building a product in a market where there are large incumbents, take lessons from this book
6/ Extreme Ownership  

Lessons:

• Stories from the army on how to lead teams

• Good leaders take ownership of what they do

• Good leaders take ownership of what happens to their team
7/ Atomic Habits

Lessons:

• Change your life by taking small steps

• Small steps become part of your routine until a new habit is formed
8/ The E Myth

Lessons:

• How to think in terms of systems and processes for your business

• A good business can function without the owner being involved in everything

• This comes down to building great processes to fulfill the work you do
9/ The Lean Startup

Lessons:

• How to think about MVPs for your launch

• This book crystallized the notion of validating your learnings via quick experiments

• Throw out the business plan, take action and test the market quickly
10/ The Compound Effect

Lessons:

• Compound Growth is the 8th wonder of the world

• This book dives into how compound growth can improve your life

• You overestimate what you can do in a day and underestimate what you can do in a year
11/ Feel the Fear and Do it Anyway

Lessons:

• We all have fears, doubts, and suffer from analysis paralysis

• This book is a great reminder that fear is normal

• You will learn how to embrace your fears and take action anyway
12/ Think Again

Lessons:

• A new perspective on how to handle conflict

• How to change someone’s mind when they’re being stubborn

• How to build and nurture a passion
13/ Reverse Innovation

Lessons:

• Most people assume that the developing world is behind

• This book turns that assumption on its head

• Building for emerging markets allows you to import high-impact and low-cost innovations to developed markets
14/ No Rules Rules

Lessons:

• Netflix has one of the most unique corporate cultures

• A must-read as build your own company and think about culture

• This book written by the CEO dives into why Netflix came up with policies on: feedback and unlimited vacations
15/ Nudge

Lessons:

• Dissect how human beings make decisions

• The way things are placed in our environment influence how we make decisions

• Think twice about “default” options when making decisions
16/ The Almanack of Naval Ravikant

Lessons:

• The 1st tweet I’ve ever bookmarked on twitter was Naval’s tweet on how to get rich (without getting lucky)

• A collection of Naval's lessons on wealth building and life

• This book is available for free online

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So the cryptocurrency industry has basically two products, one which is relatively benign and doesn't have product market fit, and one which is malignant and does. The industry has a weird superposition of understanding this fact and (strategically?) not understanding it.


The benign product is sovereign programmable money, which is historically a niche interest of folks with a relatively clustered set of beliefs about the state, the literary merit of Snow Crash, and the utility of gold to the modern economy.

This product has narrow appeal and, accordingly, is worth about as much as everything else on a 486 sitting in someone's basement is worth.

The other product is investment scams, which have approximately the best product market fit of anything produced by humans. In no age, in no country, in no city, at no level of sophistication do people consistently say "Actually I would prefer not to get money for nothing."

This product needs the exchanges like they need oxygen, because the value of it is directly tied to having payment rails to move real currency into the ecosystem and some jurisdictional and regulatory legerdemain to stay one step ahead of the banhammer.