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I think I'm giving up on mainstream marketing content.

I'm giving up on social media consumption too.

So little substance.

Need to devote more time doing. More time creating.

Who needs another "5 ways to boost growth" post? I click and am disappointed every time. Not again.

I don't want to poop on content marketing, but marketers need to step it up.

Or at least, founders need to know that doing something is not always better than doing nothing.

Why is content marketing not as effective as it used to be? An innumerable amount of factors...

But one things for damn sure.

Things have to change.

Two of the chief sins:
1. Unoriginal research/story/study/etc
2. Not having anything more to add that's meaningful

Why blog/podcast/vlog/etc about something that's already been said? Already been done?

Do we really need another interview with founder of x hot startup? Do we really need another ultimate guide about facebook ads?

Not all content is like this...

Sometimes, you get an occasional piece that truly leaves you better off than you were before. That doesn't make you want to skim.

An original case study. A first time interview with a founder. An honest account of an experiment. An explanation of a change, shift, or realization.

Rani Chennamma of Kittur was one of the first women rulers of India who fought against the might of the British Empire in 1824. Rani Chennamma was born in 1778 in a small village of Kakati in Belgaon distt of the State of Karnataka.

She was born into the Lingayat Community to a man named Dhulappa Desai. From a very young age she was trained in horse riding,sword fighting, archery and diplomacy. At a very young age of 15 yrs, she was married to the King of Kittur and became the Queen of Kittur.

It is said that King of Kittur Mallasarja was once moving around in the neighbouring kingdoms to find support to fight Tipu Sultan. It is then, when he came across Chennamma and he immediately got attracted to her sheer confidence and bravery.

Rani Chennamma and King Mallasarja had a son together who died very soon after the death of King Mallasarja in 1816. As the Queen of Kittur, Rani Chennamma immediately adopted Shivalingappa as her son and declared him the heir to the throne of Kittur.

This did not go well with the British East India Company who was enforcing the Doctrine of Lapse those days, according to which the adopted children of the Indian rulers were not allowed to become their heirs and if the native rulers did not have children of their own, their...

According to psychologists, there are four types of intelligence:

- Intelligence Quotient (IQ)
- Emotional Quotient (EQ)
- Social Quotient (SQ)
- Adversity Quotient (AQ)

1. IQ is the measure of one's ability to comprehend, solve maths; memorize things & recall subject matters.

2. EQ is the measure of your ability to maintain peace with others; keep to time; be responsible; be honest; respect boundaries; be humble, genuine, and considerate.

3. SQ is the measure of one's ability to build a network of friends & maintain it over a long period of time.

4. AQ is the measure of your ability to go through a rough patch in life and come out without losing your mind. It is a new paradigm and can be used to determine who will give up in face of troubles and may abandon their families.

Now to the very interesting & analytical part👇

People that have higher EQ & SQ tend to go further in life than those with high IQ but low EQ &SQ.

Most schools capitalize on improving IQ level while EQ & SQ are played down.

A man of high IQ can end up being employed by a man of high EQ & SQ even though he has an average IQ.

Your EQ represents your character; your SQ represents your charisma. Give in to habits that will improve these three Qs but more especially your EQ and SQ.

EQ and SQ make one manage better than the other.

Try not only to have a higher IQ but also to have higher EQ and SQ.

Kolaru Pathigam-Thevaram hymn composed by ThiruGnana Sambandar- #Thread

In Tamil Kol means planets,Aru means cut- set of songs in Kolaru Pathigam addresses all Navagrahas& last 2 lines of every song with end a plea to Bhagwan Shiva to reduce/erase the ill effects of Navagrahas

கோளறு பதிகம் - This pathigam was sung by Thirugnana Sambandar at Thirumaraikadu Kshetram -Vedaranyam,Tamilnadu

Thirugnana Sambandar & Appar(Thirunavukkarasar) travelled together to various Shiva Alayam to spread shivam & bhakti among people.They both reached Thirumaraikadu.

Thirumaraikadu(Vedaranyam) -
Appar & Sambandar were asked to enter the temple through side entrance.The main door was locked by Vedas many years ago.Appar&Sambandar sang devotional hymns praising Shiva, after which the gates opened & closed.After which main door opened for all.

After darshan of Bhagwan Shiva at Thirumaraikkadu,Sambandar received a message to travel to Madurai.
During that time, Samanam was on the rise in the Pandya Kingdom.The Pandya King converted to Samanam.The Queen Mangaiyarkkarasi was a staunch Shiva devotee and was upset.

Kularchirai Nayanar ,Chief Minister of Pandya kingdom was in agony by the turn of events.Queen requested Kulachirai Nayanar to escort Thiru gnana Sambandar to Madurai.Kularchirai Nayanar met Thiru gnana Sambandar at Thirumaraikkadu & requested him to visit Madurai.