1/ Mission Statements 🧵

I used to think mission statements were just corporate fluff

False words that companies created for HR reasons

I've slowly changed my mind about them

They are THE BEST stakeholder alignment & decision-making tool ever

EVER!

Need convincing? ⬇️⬇️⬇️⬇️

2/ What is a mission statement?

At its core, a mission statement should answer this question:

*****Why does the company exist?*****

A profound question that is easy to overlook!
3/ When used properly

Mission Statements should guide ALL of the actions of the organization

It's like a company's North Star

If an activity doesn’t advance the mission,

it should be discarded!

If an activity does advance the mission,

it should be adopted!
4/ A Mission and a Vision statement are different

Mission: WHY the company exists

Vision: What the company/world looks like if the company is successful

Both important, but they are NOT interchangeable
5/ The reason I used to think mission statements didn't matter

is because the vast majority of companies/CEOs

don't believe they matter!

Most companies SUCK at creating & communicating them!

Why should employees/shareholders care about a mission

if the company/CEO doesn't?
6/Let's get back to that key question

****Why does the company exist?****

What problem is the company trying to solve????
7/Great mission statements answer this question

and have a few things in common

1⃣Simple - as few words as possible
2⃣Inspirational -- they motivate all stakeholders
3⃣Optionable -- they leave the "how" open-ended
4⃣Communicated often -- Managers restate the mission regularly
8/ It's not hard to find bad mission statements

I randomly choose Proctor & Gamble

I searched "Proctor & Gamble mission statement"

$PG doesn't have a mission statement, but rather a purpose

Here's what it says:
9/ How many of $PG's thousands of employees do you

think could recite this purpose word for word?

I bet it rounds to zero

Is it:

1⃣Simple - no!
2⃣Inspirational -- eh
3⃣Optionable -- sort of
4⃣Communicated often -- not from what I see

FAIL! FAIL! FAIL! FAIL!
10/ How could this be improved?

Here's my suggestion:
11/

"To improve the lives of the world's consumers"

THAT would be a great mission

Imagine if $PG actually said/believed this

and communicated it often.

I bet it would help to align ALL of $PG's key stakeholders

AND dramatically simply decision making across the company
12/ Even if you loathe $TSLA & @elonmusk,

I bet you have heard the company's mission!

“to accelerate the world’s transition to sustainable energy.”

1⃣Simple - yes!
2⃣Inspirational -- yes!
3⃣Optionable -- yes!
4⃣Communicated often -- yes!
13/ $TSLA communicates this mission OFTEN

Which aligns ALL of $TSLA's key stakeholders

1⃣Customers
2⃣Employees
3⃣Investors
4⃣Managers
5⃣Suppliers
6⃣Society

behind its mission
14/ Remember when @elonmusk decided

to OPEN SOURCE $TSLA's patents?

WHY WOULD ANY COMPANY DO THIS????

Answer:

Doing so

*accelerates the world’s transition to sustainable energy*
15/ Anyone remembered when $TSLA's customers

VOLUNTEERED TO WORK FOR FREE

(FOR FREE)

to help the company?

Think about that!

Is it possible that they did so

because they believe so deeply in the company's mission?
16/ $TSLA is an outlier in a bazillion ways

So who else nails mission statements?

$ZNGA: "to connect the world through games"

$CRWD: "to protect our customers from breaches"

$AAXN: "to protect life"

A+ all around!
17/ @themotleyfool mission statement:

"to make the world smarter, happier, and richer."

Fool Live was launched in 2020 in response to COVID-19

@TomGardnerFool & @DavidGFool asked:

Will Fool Live "make the world smarter, happier, and richer?"

Yes, Yes, Yes

Do it!
18/ You may know my career mission statement

"to spread financial wellness"

My time is aligned around this mission

I spend A TON of time on Twitter, Fool Live, & Podcasts

Financially, this makes little sense

but, it's THE BEST way that I know

"to spread financial wellness"
19/ Coming up with a great mission statement is HARD

Like, REALLY hard

Took me a long time to settle on

"to spread financial wellness"

Lots of conversations with @TMFStoffel

(who is the person that turned me on to the power

of mission statements the most)
20/ If you create a great mission statement for yourself

I bet you'll make different decisions

both in the short-term and long-term!
21/ Loved this recent thread by @justinkan

(Co-founder of @Twitch)

His #1 lesson from a recently failed startup?

"Start with the mission"

A+ from me!

https://t.co/pCq4ZtVHyo
22/ Mission Statements matter

If you are a CEO / entrepreneur

THINK HARD ABOUT YOUR COMPANY'S MISSION

and communicate it often!

Don't overlook it, and be sincere

If your REAL mission is "to make myself rich"

I don't want to buy from you or work for you
23/ What's your mission?

I'd love to hear it!

More from Brian Feroldi

More from Finance

Having made over 1000 boxes for vulnerable families in Cambridge via @RedHenCambridge (thanks to our customers 🙏🏽) My thoughts on the £30 box thing. Lots of factors at play here. 1/

If the pics in this @BootstrapCook thread are true and correct then the Govt/taxpayers & families in need are getting absolutely SHAFTED 👇🏽 2/


There are some mitigating circumstances. A £30 box won’t ever contain £30 (retail) worth of food - people aren’t factoring in
-the cost of the box
-paying someone to fill it
-rent & rates
-& most expensive the *transport/distribution*

3/

If you’re doing the above at scale. Delivering *across the UK* it’s not cheap BUT IMHO there should be at LEAST £20 worth of groceries in a £30 box. To get more value they need more fresh produce. Just carrots & apples is terrible. 4/

I’m gonna put my rep on the line here & say something about these big national catering companies whose names I’ve seen mentioned. They are an ASSHOLE to deal with & completely shaft small businesses like mine with their terms which is why I won’t deal with them. 5/
THREAD: Who are the rising stars of Chinese elite politics in the central Party-State bureaucracy?

For @MacroPoloChina I analyzed last year's ministerial-level promotions to posts in Beijing

TLDR: Ties to Xi Jinping—or a Xi ally—are very helpful! (1/14)

https://t.co/kO2A0Efyq2


Seven politicians were promoted to ministerial-level positions in central Party agencies last year

All are likely to feature on the next Central Committee selected at the 2022 Party Congress

Some could make the CCP's elite 25-person Politburo (2/14)

https://t.co/kO2A0Efyq2


Likeliest for the Politburo is Meng Xiangfeng, new Executive Deputy Director of the CCP General Office

He would replace Xi ally Ding Xuexiang as CCP chief-of-staff if Ding is promoted further in 2022

Meng worked under Xi allies Cai Qi in Hangzhou and Chen Xi in Liaoning (3/14)


Less likely for the Politburo but still important is Jiang Jinquan, new Director of the CCP Policy Research Office

He replaces 5th-ranked leader Wang Huning who led the Party's brains trust for 18 years

Wang remains prominent and will be <68 in 2022, so he'll stay around (4/14)


Other notable central Party promotions include Li Shulei and Liang Yanshun, who both assisted Xi when he led the Central Party School from 2007-2012

Li is a political conservative who is said to be quite close with Xi, even drafting his 2014 speech on culture and art (5/14)
Here are all the threads posted by @AdityaTodmal and @niki_poojary in January: 🧵

• 8 powerful ways to use Twitter
• Power of Stocks
• 14 Trading Strategies
• Basics of Derivatives (3 parts)
• Technical Analysis for all sectors
• Tweets of the week
• Books on Futures

All the Top 10 tweets threads I have ever posted to date:


Basics of Derivatives Part 1:


8 powerful ways to use Twitter:


Basics of Derivatives Part 2:

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