BC ECONOMY

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Lillian Li
@lillianmli 4 years, 5 months ago 849 views

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1) Let's talk about a key part of the Chinese creator economy. The creator management and incubator agencies known as Multi-Channel Networks (MCN). We''ll summerise key lessons for the western creator economy.

And know how Li Ziqi got her 12m YouTube subscribers

2) MCNs are modern-day talent agencies (but more) who target influencers and creators as their clients. It originated in the US but has proliferated in China, with industry estimates of 5k-7k Chinese MCN operating as of 2020.

3) Typically, as creators gain enough following, they find it difficult to be an-all-in-one content creator, editor, customer support rep, accountant, lawyer, and marketing guru that the job demands.

Enter the MCNs who offers the creator the following:

4) Audience and traffic growth, PR management, monetisation through ads & e-commerce and support with retail fulfillment.

Their services are more holistic than western MCNs, who's offerings are more domain-specific.

5) Agreements between Chinese MCNs and creators can get into guarantees of the number of followers provided, copyrights, subtitling and distribution help, as well as providing analytical feedback on their content.

6) Monetisation methods are also more varied. Whereas the majority of western creators monetise through ads. The majority of Chinese creators monetise through retailing. Opening up a Taobao store or holding livestreaming e-commerce session to do this is the norm.

7) The MCNs will charge a cut of GMV sales from these sales, typically a 30%-70% split with the creators. In most cases the creator is only responsible for the goods' promotion and MCNs would be in charge of production, fulfilment and post-sale support.

8) At this point, you might recognise that MCN are a combination of talent agencies and 3PL and you'd be right. The lines between entertainment and commerce are blurred in China.

More from Lillian Li

Lillian Li
@lillianmli

1) Let's talk about social-commerce, limitations of growth for a community and why there is no good Chinese Instagram equivalent.

In modern China, XiaoHungShu aka Little Red Book aka RED is no longer the Mao manifesto, but rather a shopping app.

2) XHS was founded by friends Miranda Qu and Charlwin Mao in 2014. Initially, it was conceived as a travel app, the founders wanted something that let them know what spots were cool and what goods to get when they're abroad

3) For context, I would say shopping abroad has been a major Chinese middle-class hobby due to:
1) Perception that foreign goods are of higher quality
2) Cheaper prices for equivalent goods relative to China as no import tax
3) Verified authenticity

4) XHS tapped into this desire by creating an online community where people can share details of what they brought and where. In elaborate posts with multiple accompanying pictures. Showing off your lavish life while being helpful is fun.

5) After building up a robust and lively community among mostly affluent young women, XHS moved into cross-border commerce in 2015. Now rather than just looking at the pretty items from France, you can buy them.

Lillian Li
@lillianmli

1) Let's talk about my favourite video platform Bilibili. What is it, what it isn't and and how it makes money. It's been called the Chinese YouTube that that framing lacks imaginary.

The $bili stock also 5x in 2020 - who knew weebs could be so lucrative

2) Grossly simplified, it's the Chinese equivalent of Youtube. Except it's not. It's like if Youtube, Twitch, Steam, Patreon, TokyoPop and Netflix had a CRISPR-baby, and that baby was a weeb, but that weeb is also super down with Chinese Gen Z

3) Bilibili was founded in 2010 by avid Anime, Gaming and Comics (AGC) fan Yi Xu from a frustration that the mainstay Chinese anime platform kept crashing with no consistent access to his beloved vocaloid Miku

4) Serial entrepreneur Rui Chen went from an angel investor to CEO, having obtained Yi Xu's trust by correctly identified the origin of Bilibili as from the anime "A Certain Scientific Railgun". Anime knowledge is life.

5) Currently it's the biggest mainstream portal for the Chinese Gen Z with user-generated video sharing, live streaming, mobile gaming, online comics and event ticketing. It’s also diversified its content coverage with coverage on beauty, e-sports, pop culture and many others.

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Lillian Li
@lillianmli

1) Let's talk about the question of 'how should we think about Chinese tech'

What do we talk about when we talk about Chinese tech? Who is 'we' here? How do you pronounce Elema?

I've hit 10k in followers and it's time to earn my stripes as a thinkboi.

2) Chinese tech is a loaded term. The very fact that we have to say 'Chinese' tech rather than tech demotes its otherness.

So what does a place of origin signify? The different market conditions, political context and imo most importantly, the development stage of the country.

3) I think @benedictevans and @ToniCowanBrown's podcast on 'How to think about Chinese tech when you know fa about China' (my title, not theirs), lays some of the groundwork here.

China's different market conditions and political context often means a parallel tech world

4) This means a fundamental rethinking of first principals that's hard to stomach for most Western tech folks
- Copy is not wrong, in fact, it shows you've picked a de-risked business model
- There are no unscalable resources, esp when labour is

5) But I think the most important factor that gets overlooked is that China tech demotes something very particular. It is coming from a developing country. The life stage of a country is different from its cultural context.

What happens when a developing country is innovating?

Lillian Li
@lillianmli

1) Let's talk about how Alibaba has achieved the holy grail of big data - a holistic view of the consumer - through a plethora of product offerings and investment.

This is their overarching moat. And Amazon's got nothing on them.

2) To the outsider, Alibaba's product range is confusing af. It's all over the place and there seems to be no core competency they are focusing on.

A few divisions - Taobao (B2C marketplace), Tmall (High-end B2C marketplace), Alibaba (B2B marketplace, Cainiu(logistics)..

3) ...Elema (Food delivery), Autonavi (maps), Youku (streaming) and Feizhu(travel booking)

Also the promotional strategy is weird, In the lead-up to singles day, half the time they were promoting some cat rearing in-app mini game.

Wtf?

4) When we view Alibaba's strategy as working to create a full view of a consumer's life, including their preferences, social network and spending capacity (and ability). Then everything starts to make sense.

4) Whether a consumer buys on Tmall or Taobao tells Ali about their preferences and budget, delivery address for packages and food lets Ali know where they live and where they work (also cross-referenced with property data to infer wealth level + occupation).

Lillian Li
@lillianmli

1) Let's talk about Tesla's China strategy. There's a few questions here - why did the Chinese government actively encourage them to set up in Shanghai? What's in it for Tesla? Why is Tesla continously discounting their cars?

Spoiler alert: $TSLA go brrr

2) Our story starts all the way back in 2013, when smog was so bad Beijing didn't see any blue sky for months. Policy pivots were in order, and new energy bills with specific support for electric vehicles (EV) were introduced.

3) Over the next few years subsidies from the government were handed out to any car companies that said they were going electric. A single EV could get up to $22k worth of subsidies (provided they could drive for 250 km).

Sales increased and the EV market steady grew

4) However at the end of 2017, there was no standout Chinese EV company. Far too much of the subsidies went to fraudsters and the Chinese EV market was lagging behind the EU market.

Chinese government hardened their resolve.

Similar to Baidu, complacency was a killer.

5) The aim was to have a thriving worldclass EV market in the long term.

Similar to how introducing Apple and Samsung brought up Xiaomi, One Plus and Oppo, they decided to introduce foreign competition from the best EV brand there was - Tesla.

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Kirsti Miller
@KirstiMiller30

Aboriginal and Torres Strait Islander Peoples in Australia, suffer grossly disproportionate rates of disadvantage against all measures of socio-economic status.
1-

State, territory & federal governments have introduced programs, & continue to seek to identify further methods, for redressing this disadvantage.
2-

A plethora of government programs have proven to be inadequate when considered against the requirement to raise Indigenous People to a position of equality in Australian society.
3-

The final report card for the 2008-2020 Closing-The-Gap-Program found the program only partially met 2 of the 7 outcome. 12 years on Aboriginal People still have a life expectancy a full decade less than white

Sadly there is little understanding within Australian society of the requirement to and legitimacy of adopting special measures.
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Blue Canaries
@CanariesBlue

1. Georgia : China
"China is a TOP source for imports and our 3rd largest exports market. We welcome thousands of Chinese visitors each year to the Peach State..."
- Governor Brian Kemp

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Dividend Growth Invest...
@DividendGrowth

Ben Graham managed to compound money at 20%/year for 20 years at his partnership following a value investing strategy

In 1948 he acquired 50% stake in GEICO. It had to be distributed to his investors

They almost didn't make the investment due to some accounting questions 1/

Ben Graham paid $712,500 for 50% of GEICO in 1948. He put 25% of his investment assets in GEICO.

This investment did so well that the price of its shares advanced to two hundred times or more than the price of the half-interest by 1971/1972 2/

Ironically, the aggregate of profits accruing from this single investment decision far exceeded the sum of all the others realized through 20 years of operations in the partners specialized fields, involving much investigation, endless pondering&countless individual decisions 3/

Are there morals to this story of value to the intelligent investor?

An obvious one is that there are several different ways to make and keep money on Wall Street 4/

Another, not so obvious, is that one lucky break, or one supremely shrewd decision may count for more than a lifetime of journeyman efforts.

But behind the luck, or the crucial decision, there must usually exist a background of preparation and disciplines capacity. 5/

pete wolfendale
@deontologistics

I’m beginning to think that the left has been too obsessed with GDP as a broken economic metric governing the global shitshow, when inflation is more insidious. Deflation may be a more radical demand than degrowth. Burst bubbles. Deflate the price of fossil fuel infrastructure.

It’s amazing just how much political economy is still determined by the threat of stagflation. This has created a weird metonymy in which as long as you’re fight inflation (preserving the interests of (older) savers) you’re also fighting stagnation (supporting (younger) earners).

To some extent the residual fear of deflationary spirals lies behind this, waiting in the wings for any suggestion that stagnation must be fought with deflation. This is entirely understandable, as uncontrolled deflation hits the poorest hardest.

The assumption that conjoins these fears into an engine of unbridled economic stagnation is that there’s a unitary market effectively mediating between the markets in different sectors, be this unity micro-economic or macro-economic in flavour. But this just isn’t how it works.

There is so much more logistic friction in the price system than the popular story of just in time production suggests, not least in the concrete details of differentiated trade between economic actors from local businesses to nation states.

Nils Steiner
@NilsSteiner

In this paper, we study vote choices of voters who are left-wing on economic issues and authoritarian/nationalist on cultural issues, especially immigration. For these voters, there is no often party combining positions in this way.

Vol 70 Apr | '#Vote choices of left-#authoritarians: Misperceived congruence and issue #salience' by @NilsSteiner and Sven Hillen is now available @ches_data @german_gles #Germany https://t.co/pmCoP5t7CL pic.twitter.com/Vl8rCahcZL
— Electoral Studies (@ElectoralStdies) January 30, 2021

In the data from the Campaign Panel of the German Election Study 2017, many voters prefer higher social benefits and taxes and want to restrict immigration. @ches_data show that no party bundles issue positions in this way.

In the article, we show that many such “left-authoritarians” perceive the party they voted for to also hold a left-authoritarian position. Interestingly, this includes many AfD voters who report a perceived left-wing economic position of the party.

Our statistical models study the interplay between this (mis-)perceived congruence and issue importance, using an open-ended question on the most important political problem in Germany.

We find that (mis-)perceived congruence and issue importance interactively shape the left-authoritarian vote. Simply, perceived congruence matters more on an important issue—and issue salience matters most if voters accurately perceive incongruent party supply.

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SK
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A #story from #Thiruvilayadal puranam-one of divine leelas of Bhagwan Shiva

#threadseries #Madurai

Story 16- it is about how Bhagwan Shiva explained the meaning of Vedas to the Rishis.

வேதத்துக்குப் பொருள் அருளிச் செய்த படலம்

Once there was a great deluge,everything in the world was destroyed.All lifeforms that existed got perished.Afterwards ,due to Bhagwan Shiva creation started.Then from Bhagwan Shiv ji's mouth-birth of 🕉 OM- Pranavam happened.From Pranavam,4 vedas appeared. Rishis learned them.

Many Rishis in Naimisharanya learned Vedas&recited them but they didn't understand the meaning&essence of Vedas. They were worried as they couldn't find any guru who can teach them the meaning of Vedas.That time,Rishi Arabhatar visited them.Rishis told him about need their worry.

Rishi Arabhatar told them that Bhagwan Shiva has given Vedas &he would be grateful enough to teach the meaning as well.But for that rishis have to rigorous penance at a sacred place.Also told them to go to Sundareswarar temple in Madurai to do tapas in front of Dakshinamurthy.

Assured them that Dakshinamurthy himself will come & teach them.Rishis proceeded to Madurai & started their tapas in front of Dakshinamurthy sannidhi for almost a year starting from Karthigai month pournami to next year Karthigai month pournami following all rituals..annadan

Michael Dearing
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An irony of facebook's situation.

Sheryl got her MBA at Harvard. One of the most famous cases (Extra Strength Tylenol) in one of the most famous classes (Business History) she took: in 1982, someone put cyanide in Extra Strength Tylenol capsules and killed 7 people in Chicago.

What do you do when someone turns your product into a weapon? When they use the system you built to harm? James Burke, CEO of J&J, was shockingly open with the public, he pulled the product and made significant packaging changes to make product safer (but not tamper-proof).

He over-shared every step along the way re investigation, redesign, stood up as both CEO and human. The reintroduction of new Extra Strength Tylenol succeeded. Burke saved the brand.

But four years later it happened again. A killer put cyanide in the capsules, this time a woman in Yonkers died. Same CEO, Burke, pulled the product again, completely changed the form factor from capsule to caplet and relaunched *again*. It worked *again*. How'd they do that?

Burke (CEO) tapped J&Js goodwill bank account w/ the public. Two big withdrawals from that bank account in four years + 8 dead bodies! But his honesty, openness, humanity (choked up about the deaths more than once), humility kept the goodwill bank balance positive the whole time.

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$Brianne Kimmel \U0001f4ac$

Brianne Kimmel 💬...
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Shocking fact: Millennial men are less likely to work than any other age and gender demographic in America.

Today, there are 500,000 young men missing from the U.S. workforce.

Research suggests video games & improved leisure tech plays a role in the problem. 👇 Thread:

Following the 2007 to 2009 recession, 25 to 34 year old men exited high school with fewer middle-skill job opportunities than years prior.

During this time, we saw an increased number of men living with parents & choosing unemployment over lower paying jobs.

It's estimated that 24M millennials live w/ their parents.

1 in 4 living in their parents’ home neither go to school nor work.

What's more surprising? 9 in 10 who lived with their parents a year ago are still living there w/ no plans to leave.

Economists are calling millennial men a lost generation.

According to economist David Dorn:

“If you get to the point where you’re turning 30, you’ve never held a real job and you don’t have a college education, then it is very hard to recover at that point.”

Economists suggest this choosiness is a generational trait.

Forbes interview w/ a high school educated man:

"I’m very quick to get frustrated when people refuse to pay me what I’m worth."
“People feel that they have choice nowadays, and they

$Anu Satheesh \U0001f1ee\U0001f1f3$

Anu Satheesh 🇮🇳...
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Thuravoor Narasimha Swamy Temple
Alappuzha, Kerala
#KeralaTemples 🚩

Thuravoor Narasimha Swamy or Thuravoor Mahakshetram is situated in Alappuzha with Narasimha Swamy and Sudharshana Moorthy as main Prathishta.
Temple has separate Sannidhi for Vadakkanappan ( Narasimha) and 👇

Tekkanappan ( Sudarshana).

Sthala puranam says that Vigraham of Narasimha was brought from Varanasi. Swami Padmapadar, shishya of Adi Sankaracharya, had worshipped the same Vigraham at Kashi.
A Namboodiri, on his way to Kashi saw a powerful light which disappeared here 👇

Namboodiri dug the place and he found a beautiful beautiful Vigraham made of Anjanasila. It is said that the vigraham occupied a site, which was the place of Durga Devi
Sudarshana Moorthy is about 6 Ft, Chaturbahu. Deepavali is famous festival here.
Om Narasimha Swamine Namah
🕉

$Anu Satheesh \U0001f1ee\U0001f1f3$

Anu Satheesh 🇮🇳...
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Stories of Guruvayurappan
Shri Krishna Leela

This is a beautiful story of Guruvayurappan. Once there lived in Guruvayur a poor family. Kitta, his wife & kids were struggling for their daily needs. With only a coconut tree in house, he earned a living by selling coconuts.

Kitta was from a low caste family. He was a great devotee of Guruvayurappan. Everyday before going to work he always prayed infront of a picture of Guruvayurappan in his house. His only wish was to worship at Guruvayur & have annadanam in temple. But he was not allowed there

It was Utsavam time in Guruvayur. From far behind kitta and family worshipped Guruvayurappan. Annadanam was given daily and no one was left empty stomach. Only Kitta didn't receive. That night, it was only Kitta's family who was sleeping without food. After temple nada closed

Shri Krishna, dressed himself as a Brahmin went to temple Kitchen. He packed food and went directly to kitta's house. Reaching Kitta's house, Shri Krishna told he was sent by a cook of Guruvayur temple and gave them the food he packed. Kitta and family was very happy seeing food.

When Kitta finished his food, Brahmin asked it will be better if he get a tender coconut( karikku)to drink. Kitta climbed the tree and gave all coconuts to him. After having 1 tender coconut, the Brahmin asked to bring remaining coconuts to Guruvayur temple the next day.