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Saved by @Mollyycolllinss

1) Let's talk about my favourite video platform Bilibili. What is it, what it isn't and and how it makes money. It's been called the Chinese YouTube that that framing lacks imaginary.

The $bili stock also 5x in 2020 - who knew weebs could be so lucrative

 2) Grossly simplified, it's the Chinese equivalent of Youtube. Except it's not. It's like if Youtube, Twitch, Steam, Patreon, TokyoPop and Netflix had a CRISPR-baby, and that baby was a weeb, but that weeb is also super down with Chinese Gen Z
3) Bilibili was founded in 2010 by avid Anime, Gaming and Comics (AGC) fan Yi Xu from a frustration that the mainstay Chinese anime platform kept crashing with no consistent access to his beloved vocaloid Miku
4) Serial entrepreneur Rui Chen went from an angel investor to CEO, having obtained Yi Xu's trust by correctly identified the origin of Bilibili as from the anime "A Certain Scientific Railgun". Anime knowledge is life.
5) Currently it's the biggest mainstream portal for the Chinese Gen Z with user-generated video sharing, live streaming, mobile gaming, online comics and event ticketing. It’s also diversified its content coverage with coverage on beauty, e-sports, pop culture and many others.
6) I think Bilibili has an incredibly interesting strategy for product and monetisation. Which I lay out here
7) Stage 1: Entrenchment into the community by creating an in-group

Bilibili has an incredibly sticky and engaged community, and it does so by cultivating buy-in into an internet sub-culture that from the outside seems bizarre. I think the bizarreness is a feature, not a bug.
8) While videos are free to view on the platform, the registration process to be a commentator for Bilibili is perhaps the most demanding one for any social media platform today. It involves passing a 100 multi-choice questions test with at least 60 correct answers within an hour
9) Bilibili’s process seems counter-intuitive until you factor in that its aim is sustainable growth. Sustainable growth means that they want to let in dedicated members who will engage earnestly with the content, and having a pretty time-consuming quiz does filter for that.
10) Stage 2: Owning the user by capturing a stage of life rather than a field of interest
Relative to western consumer tech companies, who tend to focus on “serving a function” as their core mission, Chinese companies tend to focus on “owning the user” as their core mission
11) Suppose we view Bilibili's product strategy as being focused on owning the user rather than engaging all users who have a specific functional need. In that case, their choice of expanding into verticals with less relevance to UGC makes a lot more sense.
12) What other things does an anime-and-games-UGC-watching Chinese Gen Z like to do for fun? They probably like anime, like non-moving anime aka manga, like playing games,etc
13) I also think there's a lot more bi-directional influence between monetisation and product development choices than what I've highlighted so far. It's entirely probable that the most easily monetisable products are adjacent products rather than deeper UGC platform offerings
14) Stage 3: Effective monetisation of the user while still retaining the other stakeholders

They started the commercialisation “journey” by being the Chinese game distributor for Fate / Grand Order in 2017 and has only begun to branch out into other channels.
15) Arguable their golden years are ahead of them for when the Gen Zs hit their earning stride and there's still a lot of time for things to change and for Bilibili to pivot until then.
16) So the first thing to note is that unlike Youtube, Bilibili is not dependent on advertising. The most compelling reason for this is that Bilibili does not want to alienate the community as it pursues monetisation.
17) Value-added services is the fastest growing revenue segment, at a whopping 171.9% increase yoy, the bulk of which is coming from membership fees that allow users to access premium content. This revenue stream has led to increased investments into proprietary content
18) Bilibili's story is far from over and is by no means a qualified success. I think they are a very interesting counterexample of how to grow, curate and monetise a community. It goes against a lot of the well-trodden paths western tech companies have taken and continue to make
I left out a bunch of stuff but here's my longer piece if you're interested. My best work is my substack.

I'll be doing these threads for the rest of Jan, follow if you want these to spam your TL

https://t.co/rF3dZ8G44t

More from Lillian Li

Lillian Li
Lillian Li
@lillianmli
1) Let's talk about a key part of the Chinese creator economy. The creator management and incubator agencies known as Multi-Channel Networks (MCN). We''ll summerise key lessons for the western creator economy.

And know how Li Ziqi got her 12m YouTube subscribers

2) MCNs are modern-day talent agencies (but more) who target influencers and creators as their clients. It originated in the US but has proliferated in China, with industry estimates of 5k-7k Chinese MCN operating as of 2020.

3) Typically, as creators gain enough following, they find it difficult to be an-all-in-one content creator, editor, customer support rep, accountant, lawyer, and marketing guru that the job demands.

Enter the MCNs who offers the creator the following:

4) Audience and traffic growth, PR management, monetisation through ads & e-commerce and support with retail fulfillment.

Their services are more holistic than western MCNs, who's offerings are more domain-specific.

5) Agreements between Chinese MCNs and creators can get into guarantees of the number of followers provided, copyrights, subtitling and distribution help, as well as providing analytical feedback on their content.
ECONOMY
Lillian Li
Lillian Li
@lillianmli
1) Let's talk about how Alibaba has achieved the holy grail of big data - a holistic view of the consumer - through a plethora of product offerings and investment.

This is their overarching moat. And Amazon's got nothing on them.

2) To the outsider, Alibaba's product range is confusing af. It's all over the place and there seems to be no core competency they are focusing on.

A few divisions - Taobao (B2C marketplace), Tmall (High-end B2C marketplace), Alibaba (B2B marketplace, Cainiu(logistics)..

3) ...Elema (Food delivery), Autonavi (maps), Youku (streaming) and Feizhu(travel booking)

Also the promotional strategy is weird, In the lead-up to singles day, half the time they were promoting some cat rearing in-app mini game.

Wtf?

4) When we view Alibaba's strategy as working to create a full view of a consumer's life, including their preferences, social network and spending capacity (and ability). Then everything starts to make sense.

4) Whether a consumer buys on Tmall or Taobao tells Ali about their preferences and budget, delivery address for packages and food lets Ali know where they live and where they work (also cross-referenced with property data to infer wealth level + occupation).
BUSINESS , BUSNIESS
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Lillian Li
Lillian Li
@lillianmli
1) Let's talk about the question of 'how should we think about Chinese tech'

What do we talk about when we talk about Chinese tech? Who is 'we' here? How do you pronounce Elema?

I've hit 10k in followers and it's time to earn my stripes as a thinkboi.

2) Chinese tech is a loaded term. The very fact that we have to say 'Chinese' tech rather than tech demotes its otherness.

So what does a place of origin signify? The different market conditions, political context and imo most importantly, the development stage of the country.

3) I think @benedictevans and @ToniCowanBrown's podcast on 'How to think about Chinese tech when you know fa about China' (my title, not theirs), lays some of the groundwork here.

China's different market conditions and political context often means a parallel tech world

4) This means a fundamental rethinking of first principals that's hard to stomach for most Western tech folks
- Copy is not wrong, in fact, it shows you've picked a de-risked business model
- There are no unscalable resources, esp when labour is

5) But I think the most important factor that gets overlooked is that China tech demotes something very particular. It is coming from a developing country. The life stage of a country is different from its cultural context.

What happens when a developing country is innovating?
TECH
Lillian Li
Lillian Li
@lillianmli
"By creating the concept that data is a factor of production, China Inc. has formalised and legislated the stance that data itself is valuable rather than the algorithms it helps train.

The Chinese leadership has subtly but deftly implied that data's value to a nation is underpriced and currently subjected to market distortions."

I think China's making money moves in the area of data. Read about it
BABA
Lillian Li
Lillian Li
@lillianmli
1) Let's talk about social-commerce, limitations of growth for a community and why there is no good Chinese Instagram equivalent.

In modern China, XiaoHungShu aka Little Red Book aka RED is no longer the Mao manifesto, but rather a shopping app.

2) XHS was founded by friends Miranda Qu and Charlwin Mao in 2014. Initially, it was conceived as a travel app, the founders wanted something that let them know what spots were cool and what goods to get when they're abroad

3) For context, I would say shopping abroad has been a major Chinese middle-class hobby due to:
1) Perception that foreign goods are of higher quality
2) Cheaper prices for equivalent goods relative to China as no import tax
3) Verified authenticity

4) XHS tapped into this desire by creating an online community where people can share details of what they brought and where. In elaborate posts with multiple accompanying pictures. Showing off your lavish life while being helpful is fun.

5) After building up a robust and lively community among mostly affluent young women, XHS moved into cross-border commerce in 2015. Now rather than just looking at the pretty items from France, you can buy them.
WORLD

More from Trading

OptionSeller(Vardhan)
OptionSeller(Vardhan)
@CaVardhanca
If you really want to make MONEY in markets:-

Instead of finding SUPPORTS to BUY in Bearish Markets, try to SELL near RESISTANCE in PULL BACKS.

Instead of finding RESISTANCE to SELL in Bullish markets, try to BUY near SUPPORT in PULL BACKS.

You are all set to make MONEY!!!
TRADING
Trader knight
Trader knight
@Traderknight007
"A trend once established, is more likely to continue than it is to reverse"

A thread on Trend (Market structure)-


A trend is a path of least resistance, basically the side where the smart money is betting upon.

And our work is to be on their side, to make some money.

Why do we use trend?

In an uptrend, the sum of the rallies will always be greater than the sum of the declines.

In a downtrend, the sum of the declines will always be greater than the sum of the rallies.

How to Find the trend?

There are 3 methods which one can use-

1. Swing points method.
2. Moving averages.
3. Trend lines, channels.

1. Trend identification by using swing points-

• UPTREND in simple words - Higher highs, higher lows

• DOWNTREND in simple words - lower lows, lower highs.


• Flat trend - The price stays in a range
TRADING
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Sarang Sood
Sarang Sood
@SarangSood
@javia_savan You answered it yourself 🙂
Adjustment cost is way too high for bnf. Sometimes bnf does exceed nifty in vol crush, but nifty overall is more consistent.
TRADING
Aditya Todmal
Aditya Todmal
@AdityaTodmal
I spent over 100 hours studying the best patterns in Technical Analysis taught to me by @niki_poojary.

Turns out, patterns trading is simple—if you follow these 8 Patterns:

Let's start: ↓

While studying her Twitter profile and with constant talks with her, I found these to be the most important patterns she focuses on always.

Then I wrote a small summary of what each pattern means.

Also attached are some examples from her tweets.

1/ Cup and handle Pattern

Happens during an uptrend.

The cup portion has a U-shaped appearance.

The bears are getting weaker as they are unable to drive the prices below the last low.

Subhasish Pani uses this a lot in stocks to spot bullish trades.


Eg


Eg
ALL , TRADING
Trader knight
Trader knight
@Traderknight007
Overthinking - The art of creating problems which weren't even there.

Thread on How Over-analysis leads to decision Paralysis-


What is Analysis paralysis?

In simple terms, analysis paralysis is a person's tendency to over-analyze or over-think upon a decision to such an extent that he/she fails to make a choice resulting in a paralyzed state of inaction.


How a retail trader trades-

A trader named Rahul, He know all the basics of markets, He also has made a system which gives signals on nifty, he has also encorporated good Risk management and Position sizing into his system.

One day he gets a signal to buy Nifty at 13500 with stop at 13450, he wanted to take the trade, but he wanted to get sure that the trade he has take should be a winner.

So he says just let me check the RSI if its above this level I will buy , he checks it and it was above his

level, then again he wants to check another indicator named MACD, he wanted to get sure man, Now he do the most intelligent thing to get sure he gets right.

He goes to twitter and ask his twitter Friend Trader knight he ask him that should I buy nifty at 13500,
TRADING

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1. The major problem most startups face is marketing and the ability to carve out a niche, find and retain paying customers.

Even with a stellar developer team and a stellar product, your startup may not grow or survive without a great marketing and sales teams.

2. Start growing your audience before you’ve a product or an idea.

You should start promoting yourself and building your audience before you have a finished product or even before you have a great idea that you want to build.

3. Don’t wait to start building your audience after you’ve launched a product.

Most first-time developers actually ignore marketing.

They’re oblivious to the challenge of attracting people to take a look at something they’ve created.

4. At least until they see their first project crash and burn within hours of the launch.

There are so many times that I have seen developers spend countless hours building something, releasing it with no fanfare...

5. and only then trying to figure out how to promote it by asking marketing questions on Indie Hackers, Quora or Hacker News. Don’t make that mistake.
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Art Historian* \U0001fa94
Art Historian* 🪔...
@Arthistorian18
The last Hindu king of Pakistan.

The name Amarkot is known to all in our subcontinent as the birthplace of Emperor Akbar. When Humayun was fleeing from Sher Shah, Rana Prasad of Amarkot sheltered him and this is where Emperor Akbar was born.

#Thread
1/19
@talesofBharat


They have always maintained friendly relations with the rulers. The Mughal court and the Rana of Amarkot had special respect because Emperor Akbar was born in the shelter of Amarkot Raj. They did not even have to attend court regularly.

2/19

Dara Shikohar provided Rana supplies to Amarkot during his expedition to Kandahar.
But another reason why the name of this Amarkot is inextricably linked with the history of the subcontinent is the partition of the country.
Sodha is the family name of the Maharajas of..

3/19

Amarkot,They were originally known as Sodha Rajputs. Despite possessing a very small kingdom, he was far ahead in terms of wealth and honor. During the British rule, Rana Ratan Singh led the anti-British movement in Sindh. In 1753, the British occupied the state of Amarkot,
4/19

which was his and his ancestral home, and hanged Rana Ratan Singh on a high platform on the walls of Amarkot fort. It hangs in front for a few days. Even today, a folk song called "Mor tor tilaya rana" is very popular in Sindhi language.
After the capture of the fort by the
5/19
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Sahil
Sahil
@sahilypatel
A list of cool websites you might now know about

A thread 🧵

1) Learn Anything - Search tools for knowledge discovery that helps you understand any topic through the most efficient

2) Grad Speeches - Discover the best commencement speeches.

This website is made by me

3) What does the Internet Think - Find out what the internet thinks about anything

4) https://t.co/vuhT6jVItx - Send notes that will self-destruct after being read.
ALL , LINKS , EDUCATION
Nyck de Vries
Nyck de Vries
@nyckdevries
Lately there have been various rumours in the media about myself and Jumbo in relation to Williams. To clarify things, Jumbo is not and will not invest any money in my career. 1/2

Of course we’re collectively looking at career opportunities, however this is certainly not our philosophy and strategy. I hope to announce my future plans soon, be patient 😉 2/2
SPORT
Jaya_Upadhyaya
Jaya_Upadhyaya
@Jayalko1
SRI KUMARIAMMAN, KANYAKUMARI (TN)
#bharatmandir #navratri2021

Created by Maharshi Parasurama and also one among the 108 Shakthi Peethas in the world. The name Kanyakumari stands for Kanya(Virgin) and Kumari(girl).
Devi took this form to vanquish the demon Banasura
@GunduHuDuGa


Once, Banasura(grand son of Mahabali) obtained a boon from Shiva that he could be vanquished only by a virgin.
So, Devi took the form of a kumari and started meditating with the desire to marry Shiva at Suchindram.
Pleased Shiva fixed the midnight hour for marriage with Devi.


Devarshi Narada knew that the marriage would end the chance of killing Banasura. So, he assumed the form of a cock and crowed. Shiva returned back to Suchindram thinking that it was dawn.
Angered, Devi cursed that all food and articles meant for wedding turn into sand and shells


When Banasura heard about Devi’s beauty, he tried to take her by force. Devi, then, killed him and granted the wish of Devas to remain there always protecting them.
The murti of Devi stands with a rosary in hand. Her diamond nose-ring is said to be visible even from the sea.


Once an ancient mariner mistook it for a lighthouse and sailing towards it, his ship wrecked upon the Kanya Kumari rocks. In order to prevent such a tragedy from happening again, the eastern door of the shrine is opened only on five special occasions throughout the year.
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