Saregama concall was today at 4:00 PM

"Target to purchase 20% of the new music this year for the next 30 year"

Here are the key highlights of the call 😀👇

Business Updates:
• There has been slow and steady growth and the industry is slowly coming out of Covid.
• Entertainment and Education has seeing a good growth in digitization.
• Saregama is in a good position to take the advantage of the digitization.
• Cost has been tightened over the past 2 quarter.
• Company debt company last year, has been reduced a lot.

Growth Driver:
• Primary driver for the 24% sales growth is the Carvaan sales and the music right.
Plan of purchasing music right

• Company had a plan of buying a music right of the last music in order to have long term sustainibility in order to tap the current you in future.
• This was stopped due to Covid.

Conti.
• However now that company is having good gains, company is continuously buying the music right. Hence the purchase of the rights and content will be higher in the next 12 months.
• 4 Bollywood films and 8 Tollywood films.
Conti.
• Company launched Bhojpuri channel in Feb 2020, which was hampered due to Covid. However company has still crossed 300M views in the Bhojpuri music channel
• Company past older songs purchased is also used in the recent movies such as Ludo, Khali Peeli, helping licence revenue
Carvaan-
• Carvaan has made the retro music prosperous and this is making phenomenon change for the company.
eg. The music used in Ludo is from the older movie name "Albela".
• Carvaan sales has been picking up and there is QoQ growth.

Conti.
• Though the sales has not been pre-covid level, but the sales has very low advertisement cost now
• Carvaan product is very close to the mgmt, and in the past the sales has been without much marketing cost and company believes this to continue drive the growth from old and kid
• Roadmap of Carvaan- Company has focus to reduce the advertisement cost for the Carva and the sales is expecting from the current brand of the Carva, and mgmt want sales now through the brand name.

• Company recently launched Carvaan Mini Kids and Carvaan Karaoke.
• Carvaan Advertisement cost goes more through all the types of customer, and as you get the customer you get the sales from the customer in other segment as well
• Company has started podcast on Carvaan.
New Launches-
• Company is also thinking of podcast where many content such as Bhagwat Geeta learning are coming up where company will have add revenue, and the same will be shared with the content provider.
• Company has started podcast on Carvaan.
• The TV Roja has been launched in Youtube, which makes an additional source for the company.

Global Change:
• Music right and content all over the product is going out of the roof and the Music IT BS is going All time high over globally
Sales Diversification
• Company sell through Amazon, PayTM, Flipkart, Saregama.
• Digital sales has been very high with respect to retailing.
• But the online sales also increases the sales of the retail shops who is selling carvaan digitally as well.

Conti.
• However over next 3-6 mgmt expect Carvaan to be breakeven or at marginal profit.

• Yoodlee: Sales growth will take time and the profit from the segment will take as it still in nascent stage.
Budget:
• Mgmt is still waiting when do theaters are opening up.
• Mgmt intents to grab atleast 20% of new music.
• All the recent music company will be purchasing is expected to show Payback period of 5 years.
• Whenever co. purchase a licence or create a content, purchaser has right for next 60 years and after that they have right for lyrics and music which can also bere-created.

Royalty:
• Decrease in expense of Royalty this year was due to lower purchaser of music this year.

More from The Tycoon Mindset

More from Culture

Best books I read in 2020

1. Atomic Habits by @JamesClear

“If you show up at the gym 5 days in a row—even for 2 minutes—you're casting votes for your new identity. You’re not worried about getting in shape. Youre focused on becoming the type of person who doesn’t miss workouts”


Good Reasons for Bad Feelings

https://t.co/KZDqte19nG

2. “social anxiety is overwhelmingly common. Natural selection shaped us to care enormously what other people think..We constantly monitor how much others value us..Low self-esteem is a signal to try harder to please others”


The True Believer by Eric Hoffer

https://t.co/uZT4kdhzvZ

“Hatred is the most accessible and comprehensive of all unifying agents...Mass movements can rise and spread without belief in a God, but never without a believe in a devil.”


Grandstanding

https://t.co/4Of58AZUj8

"if politics becomes a morality pageant, then the contestants have an incentive to keep problems intact...politics becomes a forum to show off moral qualities...people will be dedicated to activism for its own sake, as a vehicle to preen"


Warriors and Worriers by Joyce Benenson

https://t.co/yLC4eGHEd4

“Across diverse cultures, a man who lives in the house with another man’s children is about 60 times more likely than the biological father to kill those children.”

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#ஆதித்தியஹ்ருதயம் ஸ்தோத்திரம்
இது சூரிய குலத்தில் உதித்த இராமபிரானுக்கு தமிழ் முனிவர் அகத்தியர் உபதேசித்ததாக வால்மீகி இராமாயணத்தில் வருகிறது. ஆதித்ய ஹ்ருதயத்தைத் தினமும் ஓதினால் பெரும் பயன் பெறலாம் என மகான்களும் ஞானிகளும் காலம் காலமாகக் கூறி வருகின்றனர். ராம-ராவண யுத்தத்தை


தேவர்களுடன் சேர்ந்து பார்க்க வந்திருந்த அகத்தியர், அப்போது போரினால் களைத்து, கவலையுடன் காணப்பட்ட ராமபிரானை அணுகி, மனிதர்களிலேயே சிறந்தவனான ராமா போரில் எந்த மந்திரத்தைப் பாராயணம் செய்தால் எல்லா பகைவர்களையும் வெல்ல முடியுமோ அந்த ரகசிய மந்திரத்தை, வேதத்தில் சொல்லப்பட்டுள்ளதை உனக்கு

நான் உபதேசிக்கிறேன், கேள் என்று கூறி உபதேசித்தார். முதல் இரு சுலோகங்கள் சூழ்நிலையை விவரிக்கின்றன. மூன்றாவது சுலோகம் அகத்தியர் இராமபிரானை விளித்துக் கூறுவதாக அமைந்திருக்கிறது. நான்காவது சுலோகம் முதல் முப்பதாம் சுலோகம் வரை ஆதித்ய ஹ்ருதயம் என்னும் நூல். முப்பத்தி ஒன்றாம் சுலோகம்

இந்தத் துதியால் மகிழ்ந்த சூரியன் இராமனை வாழ்த்துவதைக் கூறுவதாக அமைந்திருக்கிறது.
ஐந்தாவது ஸ்லோகம்:
ஸர்வ மங்கள் மாங்கல்யம் ஸர்வ பாப ப்ரநாசனம்
சிந்தா சோக ப்ரசமனம் ஆயுர் வர்த்தனம் உத்தமம்
பொருள்: இந்த அதித்ய ஹ்ருதயம் என்ற துதி மங்களங்களில் சிறந்தது, பாவங்களையும் கவலைகளையும்


குழப்பங்களையும் நீக்குவது, வாழ்நாளை நீட்டிப்பது, மிகவும் சிறந்தது. இதயத்தில் வசிக்கும் பகவானுடைய அனுக்ரகத்தை அளிப்பதாகும்.
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