Ever notice how the top niches are centered around health, wealth, and relationships?
There's a deep-rooted psychological (and biological) reason why.
And today, I'm gonna to explain all of it so you can start profiting off of this knowledge 💰💰
So. Down to the very core of every living being (humans, dolphins, bacteria, aliens), there are only two drivers:
1. To survive
2. To reproduce
This would also mean that each gender has its own insecurities regarding sex.
Men have a subconscious fear that their woman will leave them for someone more successful
We can conclude that men are attracted to looks, and women are attracted to status.
This is human nature down to its very core.
But, 50 years of feminism DOES NOT OVERRIDE millions of years of evolutionary biology.
Here's a quick visualization exercise so you can see how true all this is...
"Show me a pic of her"
However, all of her friends asked her a different question. "What does he do?"
To profit off of this, you need to sell better looks to women (lots of options here) or sell status (the appearance of it) to men.
It's really that simple
Here's a list of products that do that (all of these are on AliExpress)...
-Dress shoes, Chelsea boots, etc
-New electronic gadget (Bluetooth speakers, etc)
-LED lights for his truck/car
-Muscle building supplements
-Anti-acne products (masks, face wash, exfoliators)
-Anti-aging ($300b industry. YUGEEE market)
-Weight loss pills (garcinia cambogia, green tea, etc)
-Anti-cellulite creams (easier than the gym)
-Shapewear (pushup bras, waist clinchers)
A great brand to check out for shapewear is "The Perfect Sculpt." They were a huge dropshipping brand in 2017 (a lot of their products still use Aliexpress logos)
Instead, you're selling the solution to a real-life problem based on psychology and biology.
The truth is, every niche is saturated these days. But, when you understand what makes people tick, it doesn't matter.
They realize they NEED your product
I will pick 2 of the products I mentioned above and explain how you would sell them (including the FB ad)
Don't miss out: https://t.co/JXXq7K6KfY
More from Startups
Listened to Jeremy Thiessen explaining how and why, on the Sales for Founders podcast
1/ When you build a landing page, you’re putting all your assumptions out there. In the early stages of a business you need facts. To do that, you’re better off talking to a prospect. Instead of making wrong assumptions, in a place where you can’t control the conversation. 🤷♂️
Later, when you’ve got facts, build the landing page
2/ Figure out who you’re serving and where they are. Then start calling. Need to have one person who wants this “thing” other than you 📱
3/ When cold calling get to the point. Don’t sell. Ask good, authentic questions. Show that you want to help 🎯
Here are the inbound strategies they used to grow from 0-100M+ users📈
A thread: 👇👇
1) Hubspot introduced/created the term inbound marketing.
Founders Brian Halligan and Dharmesh Shah grew their inbound marketing software business (founded in 2006) to an IPO in 2014 at $25/share (now around $450).
They are the 2nd fastest SMB SasS company to IPO
2) They noticed a shift in the way people shop/buy. Consumers weren’t tolerating interruptive ads and were ignoring them.
Part of this shift was due to the internet/Google. People now had the power to do their own research to find products that could help solve their problem
3)Theme: Inbound Marketing
They learned conversion rates from inbound/organic leads compared to outbound/paid were more than double. It was cheaper to acquire traffic and resulted in higher quality leads. 75% of their lead gen was inbound, focusing on blogs, webinars, free tools
4) Strategy 1: Blog
They share resources/tips/steps to improve your inbound marketing. They drew people to their posts, provided value, and added a unique CTA related to the topic at the end to capture the lead.
The blog resulted in 20% of their organic leads and 3x their leads
How did you get your first customers for WIP? How did you grow BetaList’s traffic? Etc.
Makers are looking to reverse-engineer success. I see it everywhere.
I don’t think it works that way and the answers to those questions are mostly useless. 💥
I have built dozens of different products over the last couple of years. The vast majority failed. 😭
Surely if I know the answers to these questions, but still fail over and over again, these answers aren’t that useful. 🤷♀️
So what’s a better question to ask? 🤔
99.9% of the questions I receive are about the products that did well. In a way that makes sense, because we quickly forget about those that didn’t succeed.
🧠 This is known as survivorship bias.
Focusing on what survived, while ignoring what made it survive in the first place.
The real question, what you really want to know, is this:
What makes @WIP, @BetaList, and to some extent @AllStartupJobs succeed where my countless other attempts failed?
What separates a failed product 👎 from a successful product 👍?
Honestly, I don’t know. I wish I did.
It’s like Steve Jobs said “I’ll know it when I see it.” 👀
Same is true when we make products. We don’t know upfront what will work. But once we see an inkling of a product that does have potential, it’s not that hard to spot.
But it has the potential to be something even bigger: the Netflix of productivity.
Our report and a thread 👉
We believe @seqouia and @steadfast got a good deal buying into Zapier at $5B.
We value Zapier at $7B based on:
- 30-50% YoY growth over the next five years
- Zapier’s monopoly status in the solopreneur/SMB market
- 30-40% YoY growth of no-code TAM
No-code is huge and growing, but as @edavidpeterson has written, no-code is about more than tools: it’s about a philosophy that emphasizes interoperability and customizing your software to your needs.
Trying this on for size\u2026— David Peterson (@edavidpeterson) January 14, 2021
\u201cNo code\u201d isn\u2019t a coherent category. It\u2019s a design philosophy.
But tools built with this philosophy in mind will be the biggest winners of the next decade.
Let me explain what I mean by way of analogy.
[email protected] enabled interoperability by building a solution to one of the intractable problems in SaaS: APIs that don’t talk to each other.
The product took off and hit $100M ARR in just 9 years, comparable to companies that have raised 100x as much money.
Ever notice that Zapier is doing $100m+ and has no direct competition? Found their niche and crushed it \U0001f44c— Tyler Tringas (@tylertringas) November 7, 2019
Zapier was riding an explosion in APIs that started the same year they were founded—2011.
Suddenly, every SaaS business wanted to offer its users extensibility, but not spend time figuring out what integrations to build or building them.
That’s where Zapier came in handy.
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I'll begin with the ancient history ... and it goes way back. Because modern humans - and before that, the ancestors of humans - almost certainly originated in Ethiopia. 🇪🇹 (sub-thread):
The famous \u201cLucy\u201d, an early ancestor of modern humans (Australopithecus) that lived 3.2 million years ago, and was discovered in 1974 in Ethiopia, displayed in the national museum in Addis Ababa \U0001f1ea\U0001f1f9 pic.twitter.com/N3oWqk1SW2— Patrick Chovanec (@prchovanec) November 9, 2018
The first likely historical reference to Ethiopia is ancient Egyptian records of trade expeditions to the "Land of Punt" in search of gold, ebony, ivory, incense, and wild animals, starting in c 2500 BC 🇪🇹
Ethiopians themselves believe that the Queen of Sheba, who visited Israel's King Solomon in the Bible (c 950 BC), came from Ethiopia (not Yemen, as others believe). Here she is meeting Solomon in a stain-glassed window in Addis Ababa's Holy Trinity Church. 🇪🇹
References to the Queen of Sheba are everywhere in Ethiopia. The national airline's frequent flier miles are even called "ShebaMiles". 🇪🇹
But they are also the best decisions I’ve made in my life. Here’s what my experience has been like with two young ones.
2/ Before kids, I was all about my startup life. I built an awesome edtech company with my wife, and we sacrificed many years (filled with joy and pain) to get our nut. We traveled a lot. We ate out. We hung out with friends every weekend.
Then we decided to have kids...
3/ When our first kid arrived, we attempted to be very active parents--that didn’t work out so well. It turns out that being a stay-at-home mom or dad is way harder than we could bear, psychologically and physically.
4/ We had to accept that we were better off throwing money at the problem and got a wonderful nanny + other support, so we could go back to work. That decision currently costs us $80K/year (now for 2 kids in f-ed up bay area rates), but was right for us.
5/ For me, I try not to work between 5pm and 9pm during the week, so I can dedicate time with family. Weekends are all family time. But I have to make up those lost hours of productivity by starting work at 5am. On average I get 5 hours of sleep per night, which is not enough.
Always. No, your company is not an exception.
A tactic I don’t appreciate at all because of how unfairly it penalizes low-leverage, junior employees, and those loyal enough not to question it, but that’s negotiation for you after all. Weaponized information asymmetry.
Listen to Aditya
And by the way, you should never be worried that an offer would be withdrawn if you politely negotiate.
I have seen this happen *extremely* rarely, mostly to women, and anyway is a giant red flag. It suggests you probably didn’t want to work there.
You wish there was no negotiating so it would all be more fair? I feel you, but it’s not happening.
Instead, negotiate hard, use your privilege, and then go and share numbers with your underrepresented and underpaid colleagues. […]
Shri Krishna Leela
This is a beautiful story of Guruvayurappan. Once there lived in Guruvayur a poor family. Kitta, his wife & kids were struggling for their daily needs. With only a coconut tree in house, he earned a living by selling coconuts.
Kitta was from a low caste family. He was a great devotee of Guruvayurappan. Everyday before going to work he always prayed infront of a picture of Guruvayurappan in his house. His only wish was to worship at Guruvayur & have annadanam in temple. But he was not allowed there
It was Utsavam time in Guruvayur. From far behind kitta and family worshipped Guruvayurappan. Annadanam was given daily and no one was left empty stomach. Only Kitta didn't receive. That night, it was only Kitta's family who was sleeping without food. After temple nada closed
Shri Krishna, dressed himself as a Brahmin went to temple Kitchen. He packed food and went directly to kitta's house. Reaching Kitta's house, Shri Krishna told he was sent by a cook of Guruvayur temple and gave them the food he packed. Kitta and family was very happy seeing food.
When Kitta finished his food, Brahmin asked it will be better if he get a tender coconut( karikku)to drink. Kitta climbed the tree and gave all coconuts to him. After having 1 tender coconut, the Brahmin asked to bring remaining coconuts to Guruvayur temple the next day.
So this is a FISK ... thing.
It's a floppy disk fax machine! You can fax floppies to other people who have these things.
Apparently you can connect it to external drives, computers, or printers?
So I'm gonna do more research into this thing and how it works, but while I'm here, some of the other stuff I got today. Some 3.5" floppy disks. Single sided, double density ones! These were some of the very first 3.5" disks and basically nothing used them.
I also got this book: AutoSim, the Marketing Laboratory.
It's some software to help you sell cars, apparently! it was weird and cheap, so I got it. I'll of course image it.