A brief tutorial in health education to show you how sound health education models have been used for manipulation instead of creating health awareness during the COVID 19 pandemic. We'll uses masks as an example of a health behavior.
Are you ready to explore? 1/n

The Health Belief Model (HBM) consists of 5 components: perceived threat (lethality + Susceptibility),
perceived benefits,
perceived barriers and
cues to action.

Familiarise yourself with the definition of each concept in this table. 2/n
https://t.co/1tOz1cJFvc
Study this diagram to understand how the components are interrelated. 3/n
https://t.co/iUoaqNkgyP
Now let’s apply this to the COVID 19 pandemic.
Review this diagram to see how the HBM applies to the behaviour of mask-wearing.
“perceived susceptibility appeared to be the most significant factor determining compliance” 4/n
https://t.co/xF6uwUx12N
Part I: The HBM
Increase the perceived threat of a disease
1) increase perceived severity: Confusing the general public with CFR & IFR- 2 indicators that are an order of magnitude apart.
People understood wrongly that the fatality rate of C19 is 3.4%.
5/n
https://t.co/gxyEd0E9H0
2) Increase perceived susceptibility:
People were told that this virus is 'novel' and we are all immuno-naive to it and thus all susceptible. 6/n
https://t.co/C6ySpWQTw7
Both of these elements increase the perceived threat. So now the entire population feels threatened by a disease that is in fact only harmful to the very few (mostly the elderly with comorbidities). Fear is rampant at this point. 7/n
3) Increase perceived benefits: make people believe that masks can protect them and protect their loved ones
a) Recommendations by authoritative figures such as WHO ...
8/n
https://t.co/rdaMdtA2P3
and the CDC that listed studies with unsound methodologies on their website to support the benefits of wearing masks, such as the 2 hairdressers study!
9/n
https://t.co/8PUPrd3axu
b) create public acceptance through expert endorsements like Dr Tedros, Dr Fauci, and Dr Birx.
(I know what you are looking at. Give him a break. His perceived threat is low.) 10/n
a) another benefit is the avoidance of negative events
avoid stares and harassments by others (fitting in)
avoid being reported on. 11/n
https://t.co/d7UAAMxVgZ
avoid fines and being harassed by the police
12/n
https://t.co/yh51hCRgxG
4) Decrease perceived barriers:
a) increase the accessibility of masks by increasing their supply and promoting cloth masks as an option
13/n
https://t.co/MXNaQHuY06
b) reduce the sense of embarrassment from wearing maks =>turn them into a fashion statement
for women... you are sexy
for men... you are strong
for teens... you are cool
for kids ... you are cute
14/n
4) cues to action:
a) voice reminders in public places & signs in shops and public spaces
15/n
b) Using celebrities to promote masks
16/n
https://t.co/krwsfivfec
c) AD campaigns playing on emotions.
17/n
(FYI: Big budgets behind AD campaigns...) 18/n
Videos playing on emotions 19/n
https://t.co/NPN6S2pjdd
And to my utter disappointment, my favourite superheroine also participated in this...
20/n
https://t.co/cWKoGzW8Hk
=> the outcome of the analysis of perceived benefit minus the perceived barriers within the context of perceived threat determines the likelihood of engaging in the desired behaviour 21/n
Part II: Why is this a manipulation?
1) The severity was exaggerated
The fatality rate is much lower than initially insinuated by WHO. The median IFR (Infection fatality rate) is 0.23%.
22/n
https://t.co/fonxVwW9rE
2) The susceptibility was exaggerated

We are not all susceptible to the virus. SARS-CoV-2 (the virus that causes COVID 19) is closely related to SARS-CoV (2003 epidemic). Many people might have pre-existing immunity that will protect them from this not-so-novel virus. 23/n
NIH reports:
“the evidence that a subset of people has a cross-reactive T cell repertoire through exposure to related coronaviruses is strong.“ 24/n
https://t.co/wQzeAWkKg5
3) Public health is never coercive. People are given accurate unbiased information about risks & benefits then respected to make their own decisions. In this case, people were given misleading information then mandated to abide by certain behaviours. 25/n
4) The health behaviour in question is not even shown to lead to the claimed benefit

“It would appear that despite two decades of pandemic preparedness, there is considerable uncertainty as to the value of wearing masks.” @carlheneghan @CebmOxfo 26/n
https://t.co/Eo7n9CVzB5
The Norwegian Institute of Public Health review:
"wearing facemasks to reduce the spread of COVID-19 is not recommended for individuals in the community without respiratory symptoms who are not in near contact with people who are known to be infected." 27/
https://t.co/iggSJjRDV0
from the same review...
“200 000 people would need to wear facemasks to prevent one new infection per week in the current epidemiological situation." 28/n
“we did not find evidence that surgical-type face masks are effective in reducing laboratory-confirmed influenza transmission, either when worn by infected persons (source control) or by persons in the general community to reduce their susceptibility.”-CDC
https://t.co/ulazJvURSI
“At present, there is no direct evidence (from studies on COVID19 and in healthy people in the community) on the effectiveness of universal masking of healthy people in the community to prevent infection with respiratory viruses, including C19.”- WHO 30/n
https://t.co/zdAsllF1vv
5) Mixed messaging from authoritative bodies such as the WHO & CDC recommending masks for the general public on their social media & websites but then publishing reviews that the public will not dig out saying that there is a lack of evidence to support mask mandates. 31/n

More from Abir Ballan 😊

All you need to know about COVID19
FACTS NOT FEAR

Covid 19 is a disease caused by the SARS-CoV-2 virus. SARS-CoV-2 is one of 7 coronaviruses known to man. 1/n

The pandemic is real. Excess deaths were observed in many countries. Not all countries were affected in the same way due to pre-existing immunity, the health status of the population and demographics (the proportion of elderly in the population) 2/n
https://t.co/65elPq3gp5


COVID 19 presents a high risk for the very few and negligible risk for the many.

The infection fatality rate in different age groups:
<19 y, IFR= 0.003%
20-49 y: IFR= 0.02%
50-69 y: 0.5%
>70y, IFR=

Not everybody is susceptible to the virus. If reinfected, pre-existing immunity from related viruses gives protection from developing the disease or from developing serious symptoms.
4/n

“The evidence that a subset of people has a cross-reactive T cell repertoire through exposure to related coronaviruses is
Humans inherently like the act of solidarity. We are social beings. We like to huddle up and be together.
They used this against us.
They convinced us that it was an act of solidarity to flatten the curve, to wear a mask for others, to take the vaccines for others,


and to reach #covidzero for others. They convinced us that this was for the greater good of society.
In reality, this couldn't be further away from the truth. They have divided us and broken the core structure of our society. They have dehumanized us with their masks.

They set us against each other into clans on opposite sides of a spectrum. They have turned us into aggressive beings fighting for our survival. Some of us fear harm from the virus, others fear harm from the vaccine, and yet others fear harm from the attack on our civilization.

We are all on a flight or fight mode. We are all operating under the influence of fear. We must collect ourselves and reflect on what has happened over the last year.
How is this for the greater good of society?

They used a tactical warfare strategy against us.
'Divide and conquer'.
We fell for it.
Now we must become aware of it and fight back.
We must reunite. We must find true solidarity to save our world. To free ourselves. To regain our autonomy.
Fear is being used to subdue you and make you compliant.
How can you untangle yourself from the tentacles of fear?
How can you regain freedom over your life and your mind?
1/n


“In the totalitarian regime,...the doubting, inquisitive, and imaginative mind has to be suppressed. The totalitarian slave is only allowed to memorise, to salivate when the bell rings.” 2/n
Source 1:
https://t.co/gTVyiQfKaB
(Pavlov's dog- classical conditioning experiment)


"human beings, already being quite smart, need to be dumbed down. You won’t disobey an order if you lack the cognitive ability to question it." 3/n
(Source 1)

How do you dumb down humans?
"the common denominator for increasing suggestibility is switching off executive function in the prefrontal cortex – disabling the superego, the conscience, the internal monologue." (Source 1) 4/n


How can you switch off the frontal cortex?
By activating the amygdala: the fear centre. This tiny little red dot, part of the limbic system. 5/n

More from Category c19

@welt published an article today on the “panic paper”-scandal in Germany.

Title is "Maximum collaboration”, showing @BMI_Bund / Horst Seehofer had a secret paper drafted in the 1st COVID-19 wave that dramatically depicted the threat.

A scandal of gigantic proportions. Thread⬇️


2/: @welt released 2 versions: long version as print, short-edit, online.

This thread focuses on the long version. It's of crucial importance-people around the globe understand this earthshaking scandal. Share.

English:
https://t.co/qAbU6D8c0P

German: https://t.co/W2i1FtVrCg


3/: Mid-March 2020: Federal Minister of the Interior-Horst Seehofer (@BMI_Bund, @cducsubt) was on the edge: Christian Drosten (@c_drosten) & Lothar Wieler (@RKI) urgently warned: Germany was threatened w/ dramatic consequences if the country returned to everyday life too quickly.


4/: Horst Seehofer sent his Secretary of State Markus Kerber into the lane. The plan was to bring together leading scientists: they should produce a paper that would then serve as legitimation for further tough political measures, beyond Easter - now known as the “panic paper”.


5/: Markus Kerber launched a corresponding call to researchers via e-mail, 4 days later, the request was fulfilled: A classified paper, which presented the danger posed by the virus as dramatically as possible, and which quickly spread through the media.
1/: The inventor of the corona PCR-Test @c_drosten is one of the #protagonists of the current crisis. He is known for involving himself in contradictions. In 2014, he gave a legendary #interview to @wiwo (https://t.co/jzTRh5Suhc) that I will address in this ⬇️short thread⬇️.


2/: The interview is significant because @c_drosten made totally sane statements back then that follow the principle of common sense. Considering his involvement in the "genesis of the current pandemic", his assertions appear in an entirely different


3/: In 2014, for instance, washing the hands was sufficient against being infected by coronaviruses. Several years he demands measures that destroy national economies and social life worldwide.


4/: Young @c_drosten also severely criticized the fact that Saudi Arabia used the PCR method to detect potential infections. From his point of view, that specific method could lead to many irrelevant cases. Nowadays, his view shifted his opinion towards 'collective punishment'.


5/: Whereas he demands "testing, testing, testing" nowadays and spreads panic and fear via (social) media, he heavily condemned that behaviour of Saudi media in 2014. On top of that, he expressed his concern that medial panic could increase the number of lab tests significantly.

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