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As we twiddle our thumbs waiting for white smoke from Brussels, this prompted me to reflect on how badly business lost this game. Deal or not, whatever emerges, whenever it emerges, will be a million miles from what business hoped for. How did it go so badly wrong? 🧵(1/)


I’ve lost track of how many times I’ve been told over the last 5yrs that it’s because business wasn’t loud enough. 1st during the referendum (though post-🗳️ analysis tends to agree the economic argument was won, it just wasn’t important enough). 2nd during the negotiations (2/)

I’ve said a lot about this in the past, ultimately - yes biz could have been louder. But there are many reasons why they weren’t.
And volume really isn't everything. Any lobbyist knows that you’re only loud when you’re already losing. It’s a symptom, not a cause, of loss (3/)

So how did business start losing on Brexit? This story has 3 beginnings:
1. The decline in trust through the 00s, when respect diminished
2. #indyref where biz learned the hard way what being dragged into a polarising political furore felt like. That backlash scarred.
(4/)

3. The birth of Business for Britain

Honestly, Business for Britain were brilliant at what they did. I think they genuinely did try to woo business on side initially. But when that didn’t work, they switched strategy very rapidly and pulled every lever available to them (5/)
End of week 2 thread on post Brexit food trade

There is continued growing unease. The main picture remains one of depressed/tentative trade (c50% down y-o-y) and some high profile logistics business have taken the rational step to stop and regroup.

The big worry here is that ‘not-trading’becomes a habit. We can’t/won’t carry on at half the volumes of before, but as volumes claw back we may only reach something like 80% of previous volumes and that is a disaster for a food industry already battered by a recession.

Lots of focus has been on the idea of EU businesses stopping serving the UK. Worries about how we feed ourselves has trumped worry about our exporters at every stage. Even though it is the collapse of our export businesses that is (and has always been) the greater threat.

To reassure the mainland British shopper that feels like less of a risk. UK is a large market of wealthy consumers, and UK gov has shown it will do anything (however unfair) to ensure stuff gets in - even letting supermarkets have access to the fast track lane to Dover.


I am not as close to this but it feels like shortage on the shelves is more of a genuine immediate threat for the island of Ireland. The types of innovative solutions we have discussed this week can help but will they come in quick enough?