First one is buy cars made in the UK. How many cars are they expecting me to buy?
How will the cars be made without the parts?
Go on holiday in the UK because going to the EU will be more expensive. This is great advice. Wouldn't have known what to do without it.
Buy more bluefin tuna from Japan. No sure that's strictly environmentally ideal.
Eat more mackerel, even if you hate it. You will be doing your duty.
Number 7, buy a second home. Well, I haven't been able to afford a first home. Can I go straight to a second home?
Don't worry about the lack of brie, because it's better not to have a choice of foreign cheeses.
Be happy about tariffs on imports of foreign wine and just drink whatever we make here regardless of price.
And buy British clothes, if you can find a shop, as Debenhams won't be around.

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1/ Here’s a list of conversational frameworks I’ve picked up that have been helpful.

Please add your own.

2/ The Magic Question: "What would need to be true for you


3/ On evaluating where someone’s head is at regarding a topic they are being wishy-washy about or delaying.

“Gun to the head—what would you decide now?”

“Fast forward 6 months after your sabbatical--how would you decide: what criteria is most important to you?”

4/ Other Q’s re: decisions:

“Putting aside a list of pros/cons, what’s the *one* reason you’re doing this?” “Why is that the most important reason?”

“What’s end-game here?”

“What does success look like in a world where you pick that path?”

5/ When listening, after empathizing, and wanting to help them make their own decisions without imposing your world view:

“What would the best version of yourself do”?
I like this heuristic, and have a few which are similar in intent to it:


Hiring efficiency:

How long does it take, measured from initial expression of interest through offer of employment signed, for a typical candidate cold inbounding to the company?

What is the *theoretical minimum* for *any* candidate?

How long does it take, as a developer newly hired at the company:

* To get a fully credentialed machine issued to you
* To get a fully functional development environment on that machine which could push code to production immediately
* To solo ship one material quanta of work

How long does it take, from first idea floated to "It's on the Internet", to create a piece of marketing collateral.

(For bonus points: break down by ambitiousness / form factor.)

How many people have to say yes to do something which is clearly worth doing which costs $5,000 / $15,000 / $250,000 and has never been done before.