It is a particular pattern of growth.
It is not Instagram's growth trajectory.
It is not https://t.co/5axsTUKek6's growth trajectory.
"The Balloon Effect" is defined by several years of hard work & grit complemented by slow, linear growth.
Introducing "The Balloon Effect"
Many businesses & creators have experienced a similar pattern of success.
From @MrBeastYT and @MorningBrew to @oatly and @Rovio.
Let's break down what "The Balloon Effect" is and examples of it in real life.
Keep reading 👇
It is a particular pattern of growth.
It is not Instagram's growth trajectory.
It is not https://t.co/5axsTUKek6's growth trajectory.
"The Balloon Effect" is defined by several years of hard work & grit complemented by slow, linear growth.
A business hits a tipping point and its trajectory shifts entirely.
Gradual growth turns to exponential growth & your brand and your size explode.
Like a step function.
Why is it called "The Balloon Effect"?
Because filling/popping a water balloon follows the exact pattern I just described (and so many businesses experience).
Long unsexy slog 👉 Exponential tipping point.
Through effort you open the faucet, yet the results are unexciting.
But it's what must be done for water (or growth) to happen at all.
It's not sexy, but it's necessary.
It takes patience & it's unpredictable, but when it happens, you sure as hell know it.
THAT is "The Balloon Effect" so many businesses experience.
Now, two real life examples of this theory 👇
Jimmy Donaldson is the poster-child of "The Balloon Effect."
Beast started posting on YouTube at age 12.
For years, he didn't see success with videos of him playing COD and Minecraft.
He dropped out of college—to pursue YT full-time—and started seeing success with a new category of content: stunts.
Few examples:
- Spent 24 hours in prison
- Went back to 1st grade for 1 day
First 6 years of posting 👉 6 million views
Following year 👉 122 million views
Now: 4 billion views/year
Beast spent YEARS creating/going unnoticed.
Today, he's the world's most successful YouTuber.
Here's a company example.
It's time to talk about MILK. And more specifically, Oat Milk.
Oatly, the $2 billion oat milk brand is a prime example of "The Balloon Effect" in business.
The company was founded in 1994 based on research done at Lund, a Swedish University.
And while we all know Oatly today, the brand lived in obscurity for 2 decades.
A few things led to Oatly's tipping point:
➖ Expansion to U.S. through baristas
➖ Evolution of alt-milk market
➖ Incredible marketing
Oatly's revenue:
2014 👉 fraction of size
2017 👉 $68 million
2018 👉 $110 million
2019 👉 $200 million
2020 👉 $400 million*
*stated target
What it is & how it shows up in the world.
Finally, here are FOUR simple lessons we can all take from this pattern of growth to be better builders and better business people 👇
You can't time your tipping point (and it may never come). If you don't love your work, you'll burn out before reaching explosive growth.
Explosive growth doesn't wait. Don't try to time it, but be adaptable and handle the gift of growth.
3) Tell your story.
Once you experience success, ppl will look to you for advice. Show them your whole journey, not just everything after the balloon pops.
More from Alex Lieberman ☕️
Amazon Web Services (AWS) is a $54 billion behemoth.
It's bigger than Marriott, Netflix, and Twitter...combined.
Yet 99% of us don't actually understand the business.
THREAD: The story of AWS & lessons we can learn from it
AWS is electricity for the internet.
It is the largest provider of on-demand, cloud computing services in the world.
With 33% of a $150 billion global cloud market, AWS makes our digital lives possible.
While you may not be AWS's customer, you sure as hell use it every day.
Here are some of its clients:
- Netflix
- Zoom
- Verizon Wireless
- Coinbase
- Vanguard
- https://t.co/Dqrc2Fvb9B
- Morning Brew
- GoPro
- Samsung
- Pinterest
- Snap
- FanDuel
So now, you hopefully buy why AWS important.
But how did it start?
Let's hop in our tweet thread time machine....
It's 2003.
You're Jeff Bezos & your business is growing like a weed.
1999: $1.64 billion (revenue)
2000: $2.76 billion
2001: $3.12 billion
2002: $3.93 billion
2003: $5.26 billion
But you have a serious problem...
It's bigger than Marriott, Netflix, and Twitter...combined.
Yet 99% of us don't actually understand the business.
THREAD: The story of AWS & lessons we can learn from it
AWS is electricity for the internet.
It is the largest provider of on-demand, cloud computing services in the world.
With 33% of a $150 billion global cloud market, AWS makes our digital lives possible.
While you may not be AWS's customer, you sure as hell use it every day.
Here are some of its clients:
- Netflix
- Zoom
- Verizon Wireless
- Coinbase
- Vanguard
- https://t.co/Dqrc2Fvb9B
- Morning Brew
- GoPro
- Samsung
- Snap
- FanDuel
So now, you hopefully buy why AWS important.
But how did it start?
Let's hop in our tweet thread time machine....
It's 2003.
You're Jeff Bezos & your business is growing like a weed.
1999: $1.64 billion (revenue)
2000: $2.76 billion
2001: $3.12 billion
2002: $3.93 billion
2003: $5.26 billion
But you have a serious problem...
More from All
MASTER THREAD on Short Strangles.
Curated the best tweets from the best traders who are exceptional at managing strangles.
• Positional Strangles
• Intraday Strangles
• Position Sizing
• How to do Adjustments
• Plenty of Examples
• When to avoid
• Exit Criteria
How to sell Strangles in weekly expiry as explained by boss himself. @Mitesh_Engr
• When to sell
• How to do Adjustments
• Exit
Beautiful explanation on positional option selling by @Mitesh_Engr
Sir on how to sell low premium strangles yourself without paying anyone. This is a free mini course in
1st Live example of managing a strangle by Mitesh Sir. @Mitesh_Engr
• Sold Strangles 20% cap used
• Added 20% cap more when in profit
• Booked profitable leg and rolled up
• Kept rolling up profitable leg
• Booked loss in calls
• Sold only
2nd example by @Mitesh_Engr Sir on converting a directional trade into strangles. Option Sellers can use this for consistent profit.
• Identified a reversal and sold puts
• Puts decayed a lot
• When achieved 2% profit through puts then sold
Curated the best tweets from the best traders who are exceptional at managing strangles.
• Positional Strangles
• Intraday Strangles
• Position Sizing
• How to do Adjustments
• Plenty of Examples
• When to avoid
• Exit Criteria
How to sell Strangles in weekly expiry as explained by boss himself. @Mitesh_Engr
• When to sell
• How to do Adjustments
• Exit
1. Let's start option selling learning.
— Mitesh Patel (@Mitesh_Engr) February 10, 2019
Strangle selling. ( I am doing mostly in weekly Bank Nifty)
When to sell? When VIX is below 15
Assume spot is at 27500
Sell 27100 PE & 27900 CE
say premium for both 50-50
If bank nifty will move in narrow range u will get profit from both.
Beautiful explanation on positional option selling by @Mitesh_Engr
Sir on how to sell low premium strangles yourself without paying anyone. This is a free mini course in
Few are selling 20-25 Rs positional option selling course.
— Mitesh Patel (@Mitesh_Engr) November 3, 2019
Nothing big deal in that.
For selling weekly option just identify last week low and high.
Now from that low and high keep 1-1.5% distance from strike.
And sell option on both side.
1/n
1st Live example of managing a strangle by Mitesh Sir. @Mitesh_Engr
• Sold Strangles 20% cap used
• Added 20% cap more when in profit
• Booked profitable leg and rolled up
• Kept rolling up profitable leg
• Booked loss in calls
• Sold only
Sold 29200 put and 30500 call
— Mitesh Patel (@Mitesh_Engr) April 12, 2019
Used 20% capital@44 each
2nd example by @Mitesh_Engr Sir on converting a directional trade into strangles. Option Sellers can use this for consistent profit.
• Identified a reversal and sold puts
• Puts decayed a lot
• When achieved 2% profit through puts then sold
Already giving more than 2% return in a week. Now I will prefer to sell 32500 call at 74 to make it strangle in equal ratio.
— Mitesh Patel (@Mitesh_Engr) February 7, 2020
To all. This is free learning for you. How to play option to make consistent return.
Stay tuned and learn it here free of cost. https://t.co/7J7LC86oW0
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https://t.co/9Z4oJmkcKj
@NBA @StephenKissler @yhgrad We adapted a clinical isolate of SARS-CoV-2 by serial passaging in the ... Thus, this mouse-adapted strain and associated challenge model should be ... (B) SARS-CoV-2 genomic RNA loads in mouse lung homogenates at P0 to P6.
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1. From Day 1, SARS-COV-2 was very well adapted to humans .....and transgenic hACE2 Mice
— Billy Bostickson \U0001f3f4\U0001f441&\U0001f441 \U0001f193 (@BillyBostickson) January 30, 2021
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1. High Probability of serial passaging in Transgenic Mice expressing hACE2 in genesis of SARS-COV-2!
— Billy Bostickson \U0001f3f4\U0001f441&\U0001f441 \U0001f193 (@BillyBostickson) January 2, 2021
2 papers:
Human\u2013viral molecular mimicryhttps://t.co/irfH0Zgrve
Molecular Mimicryhttps://t.co/yLQoUtfS6s https://t.co/lsCv2iMEQz
@NBA @StephenKissler @yhgrad B.1.1.7 has an unusually large number of genetic changes, ... found to date in mouse-adapted SARS-CoV2 and is also seen in ferret infections.
https://t.co/9Z4oJmkcKj
@NBA @StephenKissler @yhgrad We adapted a clinical isolate of SARS-CoV-2 by serial passaging in the ... Thus, this mouse-adapted strain and associated challenge model should be ... (B) SARS-CoV-2 genomic RNA loads in mouse lung homogenates at P0 to P6.
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