The concept is simple, but it allows you to...
1) Think strategically about building your own audience
2) Analyze the relative strength of other companies' audiences
3) Understand the similarities & differences of different audience channels
Audience Building 101
Every company in the world is an audience company.
Whether it's a Media, VC, or DTC business, if you're not building audience Day 1, you're not prioritizing the right things.
Here's my framework for thinking about & building a killer audience 👇
The concept is simple, but it allows you to...
1) Think strategically about building your own audience
2) Analyze the relative strength of other companies' audiences
3) Understand the similarities & differences of different audience channels
1) Rented Audience
2) Owned Audience
3) Monetized Audience
𝗪𝗵𝗮𝘁: This is your top of funnel. It allows you to build mass awareness & is key for developing a relationship with your audience.
𝗣𝗿𝗼𝘀: High shareability, high discoverability
𝗖𝗼𝗻𝘀: You don't own your audience
- Social networks (IG, FB, Twitter, TikTok)
- Video platforms (Twitch, YouTube)
- Search engines (Web content)
Examples of Businesses with Big Rented Audiences
- @BuzzFeed (Instagram)
- @GoPro (YouTube)
- @charlidamelio (TikTok)
𝗪𝗵𝗮𝘁: This is your opt-in audience. It allows you to build a deeper, more intimate relationship.
𝗣𝗿𝗼𝘀: You own the relationship with your audience.
𝗖𝗼𝗻𝘀: Low shareability, Low discoverability
- Free newsletters
- Free podcasts
- Virtual events
Examples of Businesses with Big Owned Audiences
- @MorningBrew (Newsletter)
- @tferriss (Podcast)
- @salesforce (Event)
𝗪𝗵𝗮𝘁: This is your highest intent audience. This allows you to extract value from your audience directly.
𝗣𝗿𝗼𝘀: Extends LTV of best customers
𝗖𝗼𝗻𝘀: Difficult to pull off, must be done with existing owned or rented audience
- Paid newsletter
- Paid web subscription
- Membership
- Commerce
Examples of Businesses with Big Monetized Audiences
- @something_navy (Apparel)
- @nytimes (Subscription)
- @MrBeastYT (Burgers)
Now, here's how to think about it with your own audience:
1) Rented Audiences aren't inherently bad.
You must leverage them responsibly. Use the power of platforms (size, shareability, discovery) to kick-off a relationship with your audience.
Remember, you don't own the relationship. A platform, network, search engine does. You must become great at building large, rented audience & moving that audience down the funnel.
Just look at @MorningBrew. We built an owned audience from scratch.
2.6 million email addresses later, we have the privilege of building up audience elsewhere.
More from Alex Lieberman ☕️
Amazon Web Services (AWS) is a $54 billion behemoth.
It's bigger than Marriott, Netflix, and Twitter...combined.
Yet 99% of us don't actually understand the business.
THREAD: The story of AWS & lessons we can learn from it
AWS is electricity for the internet.
It is the largest provider of on-demand, cloud computing services in the world.
With 33% of a $150 billion global cloud market, AWS makes our digital lives possible.
While you may not be AWS's customer, you sure as hell use it every day.
Here are some of its clients:
- Netflix
- Zoom
- Verizon Wireless
- Coinbase
- Vanguard
- https://t.co/Dqrc2Fvb9B
- Morning Brew
- GoPro
- Samsung
- Pinterest
- Snap
- FanDuel
So now, you hopefully buy why AWS important.
But how did it start?
Let's hop in our tweet thread time machine....
It's 2003.
You're Jeff Bezos & your business is growing like a weed.
1999: $1.64 billion (revenue)
2000: $2.76 billion
2001: $3.12 billion
2002: $3.93 billion
2003: $5.26 billion
But you have a serious problem...
It's bigger than Marriott, Netflix, and Twitter...combined.
Yet 99% of us don't actually understand the business.
THREAD: The story of AWS & lessons we can learn from it
AWS is electricity for the internet.
It is the largest provider of on-demand, cloud computing services in the world.
With 33% of a $150 billion global cloud market, AWS makes our digital lives possible.
While you may not be AWS's customer, you sure as hell use it every day.
Here are some of its clients:
- Netflix
- Zoom
- Verizon Wireless
- Coinbase
- Vanguard
- https://t.co/Dqrc2Fvb9B
- Morning Brew
- GoPro
- Samsung
- Snap
- FanDuel
So now, you hopefully buy why AWS important.
But how did it start?
Let's hop in our tweet thread time machine....
It's 2003.
You're Jeff Bezos & your business is growing like a weed.
1999: $1.64 billion (revenue)
2000: $2.76 billion
2001: $3.12 billion
2002: $3.93 billion
2003: $5.26 billion
But you have a serious problem...
More from Business
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MASTER THREAD on Short Strangles.
Curated the best tweets from the best traders who are exceptional at managing strangles.
• Positional Strangles
• Intraday Strangles
• Position Sizing
• How to do Adjustments
• Plenty of Examples
• When to avoid
• Exit Criteria
How to sell Strangles in weekly expiry as explained by boss himself. @Mitesh_Engr
• When to sell
• How to do Adjustments
• Exit
Beautiful explanation on positional option selling by @Mitesh_Engr
Sir on how to sell low premium strangles yourself without paying anyone. This is a free mini course in
1st Live example of managing a strangle by Mitesh Sir. @Mitesh_Engr
• Sold Strangles 20% cap used
• Added 20% cap more when in profit
• Booked profitable leg and rolled up
• Kept rolling up profitable leg
• Booked loss in calls
• Sold only
2nd example by @Mitesh_Engr Sir on converting a directional trade into strangles. Option Sellers can use this for consistent profit.
• Identified a reversal and sold puts
• Puts decayed a lot
• When achieved 2% profit through puts then sold
Curated the best tweets from the best traders who are exceptional at managing strangles.
• Positional Strangles
• Intraday Strangles
• Position Sizing
• How to do Adjustments
• Plenty of Examples
• When to avoid
• Exit Criteria
How to sell Strangles in weekly expiry as explained by boss himself. @Mitesh_Engr
• When to sell
• How to do Adjustments
• Exit
1. Let's start option selling learning.
— Mitesh Patel (@Mitesh_Engr) February 10, 2019
Strangle selling. ( I am doing mostly in weekly Bank Nifty)
When to sell? When VIX is below 15
Assume spot is at 27500
Sell 27100 PE & 27900 CE
say premium for both 50-50
If bank nifty will move in narrow range u will get profit from both.
Beautiful explanation on positional option selling by @Mitesh_Engr
Sir on how to sell low premium strangles yourself without paying anyone. This is a free mini course in
Few are selling 20-25 Rs positional option selling course.
— Mitesh Patel (@Mitesh_Engr) November 3, 2019
Nothing big deal in that.
For selling weekly option just identify last week low and high.
Now from that low and high keep 1-1.5% distance from strike.
And sell option on both side.
1/n
1st Live example of managing a strangle by Mitesh Sir. @Mitesh_Engr
• Sold Strangles 20% cap used
• Added 20% cap more when in profit
• Booked profitable leg and rolled up
• Kept rolling up profitable leg
• Booked loss in calls
• Sold only
Sold 29200 put and 30500 call
— Mitesh Patel (@Mitesh_Engr) April 12, 2019
Used 20% capital@44 each
2nd example by @Mitesh_Engr Sir on converting a directional trade into strangles. Option Sellers can use this for consistent profit.
• Identified a reversal and sold puts
• Puts decayed a lot
• When achieved 2% profit through puts then sold
Already giving more than 2% return in a week. Now I will prefer to sell 32500 call at 74 to make it strangle in equal ratio.
— Mitesh Patel (@Mitesh_Engr) February 7, 2020
To all. This is free learning for you. How to play option to make consistent return.
Stay tuned and learn it here free of cost. https://t.co/7J7LC86oW0
