A framework for good writing.

1. Use draft 1 to find your novel ideas, which are:

• Counter-intuitive
• Counter-narrative
• Shock and awe

2. Draft 2 is for making those novel ideas stick—via:

• Stories
• Analogies
• Examples

Writing quality = Novelty x Resonance

More from Julian Shapiro

THREAD: I've helped 200+ startups grow their newsletters.

Email marketing tactics 👇

People reflexively ignore welcome emails after signup.

• Delay welcome emails by 45min to bypass this reflex

• Send the email from a person—not the business. Julian Shapiro is more human than
https://t.co/8y68CQzBOR

• Use unique subjects:
👎 Welcome
👍 Grammerly = Bye Typos

Make it seamless to refer

• Remind readers at the end of each issue that they can refer others. Include a link.

• Have a web version of every issue so they can be easily shared outside of email

• Consider rewards: Send a monthly bonus issue for referring 5 friends

SEO can be a vanity metric if it doesn't convert to leads.

• Offer readers quizzes to identify the best products for them. Require an email to see results.

• Create Buyer's Guides: Make PDFs with nice visuals to help readers learn skills. Require an email.

When pitching your newsletter on your site:

• Show a sample issue on the page. Prove how high quality your content is.

• Give them control over how often they get emailed. Some want weekly, but others REALLY want monthly. High volume can burn you and your readers out.

More from All

ChatGPT is a phenomenal AI Tool.

But don't limit yourself to just ChatGPT.

Here're 8 AI-powered tools you should try in 2023:

1. KaiberAI

@KaiberAI helps you generate beautiful videos in minutes.

Transform your ideas into the visual stories of your dreams with this Amazing Tool.

New features:
1. Upload your custom music
2. Prompt Templates
3. Camera Movements:

Check here

https://t.co/ivnDRf628L


2. @tldview TLDV

Best ChatGPT Alternative for meetings.

Make your meetings 10X more productive with this amazing tool.

Try it now:

https://t.co/vOy3sS4QfJ


3. ComposeAI

Use ComposeAI for generating any text using AI.

It’s will help you write better content in seconds.

Try it here:

https://t.co/ksj5aop5ZI


4. Browser AI

Use this AI tool to extract and monitor data from any website.

Train a robot in 2 minutes to do your work.

No coding required.

https://t.co/nNiawtUMyO

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