A framework for good writing.
1. Use draft 1 to find your novel ideas, which are:
• Counter-intuitive
• Counter-narrative
• Shock and awe
2. Draft 2 is for making those novel ideas stick—via:
• Stories
• Analogies
• Examples
Writing quality = Novelty x Resonance
More from Julian Shapiro
THREAD: I've helped 200+ startups grow their newsletters.
Email marketing tactics 👇
People reflexively ignore welcome emails after signup.
• Delay welcome emails by 45min to bypass this reflex
• Send the email from a person—not the business. Julian Shapiro is more human than https://t.co/8y68CQzBOR
• Use unique subjects:
👎 Welcome
👍 Grammerly = Bye Typos
Make it seamless to refer
• Remind readers at the end of each issue that they can refer others. Include a link.
• Have a web version of every issue so they can be easily shared outside of email
• Consider rewards: Send a monthly bonus issue for referring 5 friends
SEO can be a vanity metric if it doesn't convert to leads.
• Offer readers quizzes to identify the best products for them. Require an email to see results.
• Create Buyer's Guides: Make PDFs with nice visuals to help readers learn skills. Require an email.
When pitching your newsletter on your site:
• Show a sample issue on the page. Prove how high quality your content is.
• Give them control over how often they get emailed. Some want weekly, but others REALLY want monthly. High volume can burn you and your readers out.
Email marketing tactics 👇
People reflexively ignore welcome emails after signup.
• Delay welcome emails by 45min to bypass this reflex
• Send the email from a person—not the business. Julian Shapiro is more human than https://t.co/8y68CQzBOR
• Use unique subjects:
👎 Welcome
👍 Grammerly = Bye Typos
Make it seamless to refer
• Remind readers at the end of each issue that they can refer others. Include a link.
• Have a web version of every issue so they can be easily shared outside of email
• Consider rewards: Send a monthly bonus issue for referring 5 friends
SEO can be a vanity metric if it doesn't convert to leads.
• Offer readers quizzes to identify the best products for them. Require an email to see results.
• Create Buyer's Guides: Make PDFs with nice visuals to help readers learn skills. Require an email.
When pitching your newsletter on your site:
• Show a sample issue on the page. Prove how high quality your content is.
• Give them control over how often they get emailed. Some want weekly, but others REALLY want monthly. High volume can burn you and your readers out.
More from All
ChatGPT is a phenomenal AI Tool.
But don't limit yourself to just ChatGPT.
Here're 8 AI-powered tools you should try in 2023:
1. KaiberAI
@KaiberAI helps you generate beautiful videos in minutes.
Transform your ideas into the visual stories of your dreams with this Amazing Tool.
New features:
1. Upload your custom music
2. Prompt Templates
3. Camera Movements:
Check here
https://t.co/ivnDRf628L
2. @tldview TLDV
Best ChatGPT Alternative for meetings.
Make your meetings 10X more productive with this amazing tool.
Try it now:
https://t.co/vOy3sS4QfJ
3. ComposeAI
Use ComposeAI for generating any text using AI.
It’s will help you write better content in seconds.
Try it here:
https://t.co/ksj5aop5ZI
4. Browser AI
Use this AI tool to extract and monitor data from any website.
Train a robot in 2 minutes to do your work.
No coding required.
https://t.co/nNiawtUMyO
But don't limit yourself to just ChatGPT.
Here're 8 AI-powered tools you should try in 2023:
1. KaiberAI
@KaiberAI helps you generate beautiful videos in minutes.
Transform your ideas into the visual stories of your dreams with this Amazing Tool.
New features:
1. Upload your custom music
2. Prompt Templates
3. Camera Movements:
Check here
https://t.co/ivnDRf628L
2. @tldview TLDV
Best ChatGPT Alternative for meetings.
Make your meetings 10X more productive with this amazing tool.
Try it now:
https://t.co/vOy3sS4QfJ
3. ComposeAI
Use ComposeAI for generating any text using AI.
It’s will help you write better content in seconds.
Try it here:
https://t.co/ksj5aop5ZI
4. Browser AI
Use this AI tool to extract and monitor data from any website.
Train a robot in 2 minutes to do your work.
No coding required.
https://t.co/nNiawtUMyO
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The Eye of Horus. 1/*
I believe that @ripple_crippler and @looP_rM311_7211 are the same person. I know, nobody believes that. 2/*
Today I want to prove that Mr Pool smile faces mean XRP and price increase. In Ripple_Crippler, previous to Mr Pool existence, smile faces were frequent. They were very similar to the ones Mr Pool posts. The eyes also were usually a couple of "x", in fact, XRP logo. 3/*
The smile XRP-eyed face also appears related to the Moon. XRP going to the Moon. 4/*
And smile XRP-eyed faces also appear related to Egypt. In particular, to the Eye of Horus. https://t.co/i4rRzuQ0gZ 5/*
I believe that @ripple_crippler and @looP_rM311_7211 are the same person. I know, nobody believes that. 2/*
Today I want to prove that Mr Pool smile faces mean XRP and price increase. In Ripple_Crippler, previous to Mr Pool existence, smile faces were frequent. They were very similar to the ones Mr Pool posts. The eyes also were usually a couple of "x", in fact, XRP logo. 3/*
The smile XRP-eyed face also appears related to the Moon. XRP going to the Moon. 4/*
And smile XRP-eyed faces also appear related to Egypt. In particular, to the Eye of Horus. https://t.co/i4rRzuQ0gZ 5/*