Giveaways are smashing the Twitter algo.

I've gained dozens of followers & newsletter subs.

Small accounts NEED to use them.

They drive growth, but also experience & trust.

Because a Twitter giveaway is a mini-product launch.

Steal my blueprint to create 1 in an afternoon🧵

The phases of a Twitter giveaway launch:

1. Ideate
2. Build
3. Promote
4. Deliver
5. Follow-Up

Let's break them down:
IDEATE

Grab a piece of paper and write down 3 lists:

1. Concepts you've learned in the last WEEK
2. Problems you've solved in the last MONTH
3. Questions you've been asked the most in the last YEAR

You're Twitter giveaway is somewhere on these lists...
FILTER

Combine the best from your 3 lists into 1 based on these criteria:

1. Quickly actionable
2. Easily explainable
3. Broadly relatable (beginner)

Once done, you're going to pick ONE that sings to you the most.

But don't throw out the rest. They'll be your next giveaways
BUILD

Pick 1 the easiest medium to convey your idea:

• Loom video
• Checklist (Notion)
• Written guide (Google Doc)

Give yourself ONE HOUR to script & edit your giveaway.

You get an additional 15 minutes to record, if applicable ;)
BUILD

Use this super simple framework to script your giveaway:

1. State the problem
2. State your solution
3. Break your solution down into 3-10 steps MAX
BUILD

Here are some examples:

• 5 ways to manage your manager
• How to write your first newsletter
• 10 tips to ace your next interview
• Steal my 5-step sales call script

THINK:
🍼 BEGINNER
🌉 BROAD
💸 BUCKS
PROMOTE

Here is your giveaway mini-marketing plan:

1. Tweet right before you start your 1-hour working session
2. Tweet when you're done, advising that it'll come out tomorrow
3. Schedule the giveaway

Write each tweet separately as it'll help you refine the marketing LIVE.
PROMOTE

The most important tweet is the actual giveaway one. Use this checklist:

1. State the problem
2. State your result
3. Tell us it's easy
4. Tell us to act

The tweet should have a call to action for people to get the giveaway (reply, retweet, DM).

Make this clear.
DELIVER

When you're a beginner, just reply to every interested person manually.

Even 100 manual replies will only take you an hour.

When you've got some $ to invest, get Hypefury so this can be automated.

Use my link: https://t.co/YJvq1YHLAN
DELIVER

Here is my process:

1. Set-up autoDM in Hypefury
2. Link to Gumroad page in DM (email capture)
3. Link to Notion/Loom in Gumroad email
FOLLOW-UP

This is what will separate your giveaway from everyone else's.

Follow up with each recipient 1 week later to get their feedback.

This will nurture fans.

Ask them what their other problems are.

Combine this feedback and your idea list for next week's giveaway.
Thanks for reading.

Help me spread this message to others who need it:

Retweet the top tweet. https://t.co/u2KzrW0eBj

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MDZS is laden with buddhist references. As a South Asian person, and history buff, it is so interesting to see how Buddhism, which originated from India, migrated, flourished & changed in the context of China. Here's some research (🙏🏼 @starkjeon for CN insight + citations)

1. LWJ’s sword Bichen ‘is likely an abbreviation for the term 躲避红尘 (duǒ bì hóng chén), which can be translated as such: 躲避: shunning or hiding away from 红尘 (worldly affairs; which is a buddhist teaching.) (
https://t.co/zF65W3roJe) (abbrev. TWX)

2. Sandu (三 毒), Jiang Cheng’s sword, refers to the three poisons (triviṣa) in Buddhism; desire (kāma-taṇhā), delusion (bhava-taṇhā) and hatred (vibhava-taṇhā).

These 3 poisons represent the roots of craving (tanha) and are the cause of Dukkha (suffering, pain) and thus result in rebirth.

Interesting that MXTX used this name for one of the characters who suffers, arguably, the worst of these three emotions.

3. The Qian kun purse “乾坤袋 (qián kūn dài) – can be called “Heaven and Earth” Pouch. In Buddhism, Maitreya (मैत्रेय) owns this to store items. It was believed that there was a mythical space inside the bag that could absorb the world.” (TWX)
Department List of UCAS-China PROFESSORs for ANSO, CSC and UCAS (fully or partial) Scholarship Acceptance
1) UCAS School of physical sciences Professor
https://t.co/9X8OheIvRw
2) UCAS School of mathematical sciences Professor

3) UCAS School of nuclear sciences and technology
https://t.co/nQH8JnewcJ
4) UCAS School of astronomy and space sciences
https://t.co/7Ikc6CuKHZ
5) UCAS School of engineering

6) Geotechnical Engineering Teaching and Research Office
https://t.co/jBCJW7UKlQ
7) Multi-scale Mechanics Teaching and Research Section
https://t.co/eqfQnX1LEQ
😎 Microgravity Science Teaching and Research

9) High temperature gas dynamics teaching and research section
https://t.co/tVIdKgTPl3
10) Department of Biomechanics and Medical Engineering
https://t.co/ubW4xhZY2R
11) Ocean Engineering Teaching and Research

12) Department of Dynamics and Advanced Manufacturing
https://t.co/42BKXEugGv
13) Refrigeration and Cryogenic Engineering Teaching and Research Office
https://t.co/pZdUXFTvw3
14) Power Machinery and Engineering Teaching and Research