Giveaways are smashing the Twitter algo.

I've gained dozens of followers & newsletter subs.

Small accounts NEED to use them.

They drive growth, but also experience & trust.

Because a Twitter giveaway is a mini-product launch.

Steal my blueprint to create 1 in an afternoon🧵

The phases of a Twitter giveaway launch:

1. Ideate
2. Build
3. Promote
4. Deliver
5. Follow-Up

Let's break them down:

IDEATE

Grab a piece of paper and write down 3 lists:

1. Concepts you've learned in the last WEEK
2. Problems you've solved in the last MONTH
3. Questions you've been asked the most in the last YEAR

You're Twitter giveaway is somewhere on these lists...

FILTER

Combine the best from your 3 lists into 1 based on these criteria:

1. Quickly actionable
2. Easily explainable
3. Broadly relatable (beginner)

Once done, you're going to pick ONE that sings to you the most.

But don't throw out the rest. They'll be your next giveaways

BUILD

Pick 1 the easiest medium to convey your idea:

• Loom video
• Checklist (Notion)
• Written guide (Google Doc)

Give yourself ONE HOUR to script & edit your giveaway.

You get an additional 15 minutes to record, if applicable ;)

The 7 Habits of Highly Effective People has sold more than 40 million copies.

Don't have time to read it?
—No worries.

Here are the 7 key lessons you should apply:

Habit #1 — BE PROACTIVE

It all starts with action.

Rather than being "reactive" (externally influenced).
Focus on being "proactive" (initiative-taking).

This puts you in firm control of your life.

Habit #2 — BEGIN WITH THE END IN MIND

"No wind is favorable if one does not know to which port one is sailing."

I use this goal-setting system to stay on track myself:

Who do I want to be --> Monthly goal to achieve it? --> Daily action to reach that goal?

I update weekly.

Habit #3 — FIRST THINGS FIRST

Knowing the work that moves the needle is half the battle.

The Eisenhower Matrix can come in handy here:

Urgent + Important - Do it
Important + Not urgent - Schedule it
Urgent + Not important - Delegate it
Not urgent + Not important - Delete it

Habit #4 — THINK WIN-WIN

Always strive to find a mutually beneficial solution.

How to:
- Be as objective as possible
- Try to see from their perspective
- Determine what a "win" truly means for both parties
- Work to find the best solution for both parties

In the past couple of months, 50,000,000 people read my Tweets.

That's more than the population of Canada.

My Secret?

I use the same 7 templates every time (Grab them for free) ↓

📑 Listicles

If you're starting out this one is perfect for you.

Curate lists of:

- Tools to use.
- Books to read.
- Creators to follow.
- Podcasts to listen to.

Add a question & you got a banger.

Grab this template ↓

X life-changing [books, podcasts, courses,etc..)

1. ______________
2. _____________
3. ____________
4. ___________
5. __________
6. _________
7. ________

→ What did I miss?/What else?

🔖 How to do X

This one will get you authority and fans.

Break down something you did in steps.

List them down & encourage people to go for it.

Grab the template ↓

An easy X-step process to [desired outcome]:

1. ______________
2. _____________
3. ____________
4. ___________
5. __________

6. Thank me later

I've used Microsoft Excel for 20 years and these 10 shortcuts will make you an Excel Guru in 5 minutes & maximize your productivity 100x:

🧵 Don't use Excel without knowing these 10 shortcuts:

(1) Repeat the Last Action: Ctrl + Y

You have just applied a formatting style to a cell, use Ctrl + Y to quickly apply the same formatting to another cell.

(2) Display Formulas in cells: Ctrl + ~

If you have a cell that contains a formula, you can use Ctrl + ~ to switch between the formula view and the value view of the cell. This allows you to see the underlying formula used to calculate the cell value.

(3) AutoSum: Alt + =

The AutoSum shortcut is useful for quickly calculating the sum of a range of cells without having to manually type in the formula

(4) Insert current date: Ctrl + ; (date)

When tracking the progress of a project, add the date each time a task is completed. Use Ctrl + ; to quickly insert the current date.

You can lose 40 pounds of fat,

And be in incredible shape in 4 months.

All you have to do is follow these 11 simple guidelines:

· Preparation meets expectations

What do you expect to be feasible for you? Can you let go of the things that got you here?

Never treat such an endeavor as a sprint. It's a marathon.

Set realistic goals.

There's only ONE shortcut to get there faster: DO THE WORK!

· Avoid processed food

Eating highly processed foods for just two weeks can lead to weight gain and body fat increase.

Eat real food.

Get 90% of your calories from single-ingredient nutrient-dense

· Studies indicate that a high-protein diet is essential for stimulating muscle growth and losing fat.

0.73–1 gram of protein per pound (1.6–2.2 g/kg) of body weight per day is best for maximizing muscle gain and losing that stubborn fat.

· Never trust your gut

Weigh and track your foods. Timestamp your eating habits.
Compare prices between going out and prepping at home.

This will give you actual numbers and the right education to move forward from being unaware to being actually aware.

80% of people are insulin resistant

It's a silent killer...

If you want to control the deadly condition you probably already have, read this:

Diabetes, heart disease, stroke, and cancer don't just happen overnight.

They are chronic diseases that most often are the result of longterm inflammation.

This inflammation slowly increases over time as a result of worsening insulin resistance.

So what is it insulin resistance?

When you eat, sugar enters the bloodstream.

The pancreas pumps out insulin to help bring that sugar into your cells.

What you eat impacts how high your blood sugar rises and how much insulin is needed.

Eventually the pancreas can't keep up.

The modern diet consists of:
-Processed foods
-High sugar
-Alcohol

These cause your blood sugar to ride a rollercoaster of extreme highs and lows throughout the day.

Your cells become resistant to insulin and like a drug addict your body needs more and more to function.

Insulin resistance happens slowly over time. Some early indicators of it:

-Dad bod (abdominal fat)
-Sweet cravings
-Low energy
-Headaches
-Anxiety

In 3 months I've gained:

• 5000+ followers
• Total location freedom
• A 4-figure coaching business

Here's how I'd do it in half the time:

1. Focus on time management

My father got fired in 2008.

In a single month, he built a fully functional communication agency.

No prior experience.

How?

• Creating tight deadlines
• Wasting no time in his routine
• Planning to-do's every Sunday

He understood this: 👇

2. Start selling right away

Yeah, selling can be uncomfortable.

But there's something worse..

Selling too late.

Do this right away:

• Interview ~15 people
• Find out their obstacles
• Figure out how to solve it
• Coach 3-5 people for free
• Use testimonials to monetize

3. Go all-in on networking

"Your network is your net worth."

A bit cliché -- but it's true:

• Befriend a large account
• Get a lucky RT on a thread
• Exposure to 10.000s of people

Imagine you put your offer in there.

That's $1000s of free marketing.

All word of mouth.

4. Diversify your threads

Up to this point -- I've pretty much only posted in-depth tutorial threads.

Like this one.

They build authority, but lack reach.

This content plan solves that: 👇

• Tuesdays: Personal stories
• Thursdays: Resource lists
• Saturdays: Big how-to's

Millions of people use Google Drive every day

Here are 7 ways you need to use it to maximize your life:

1. Fitness Tracking Sheet

Achieving your fitness goals is easier when you track your progress.

Track weight, sets, and reps for strength

Track miles and time for cardio

Use the LoseIt iPhone app to track daily calories (this can be exported into Sheets)

2. To-do List Spreadsheet

Separate this into 3 sections:

- To-do
- Parking lot
- Immediate

It gives you the power to reorder your to-do lists as tasks develop (it's a cheat code)

3. Daily Kaizen Spreadsheet

This list should include everything from:

- Journaling
- Meditating
- Pushups
- Hobbies

This sheet should contain everything you want to become an expert on.

4. Goal Setting Document

Goals are good; measurable goals are powerful.

This document will establish SMART goals to set a vision, mission, and strategy.

Keep it in your dashboard and review it frequently.

13 lessons from the world's longest study of happiness:

85 years.

That's how long The Harvard Study of Adult Development has been running.

Directed by Dr. Robert Waldinger.

The study has helped provide priceless insights into human happiness:

#1. The key to a healthy and fulfilling life is quality relationships

Not wealth, not fame.

—Relationships.

It's not the only thing that matters, but time and time again this proved to be the biggest factor.

#2 Loneliness is deadly

Loneliness can lead to chronic stress.

Which has a similar effect on our health as smoking half a pack of cigarettes per day.

#3 Being introverted is not a disadvantage

For relationships:

Quality > Quantity

The study shows that even 1 or 2 close connections is sufficient.

Introversion can even be an ADVANTAGE—as introverts may not require as many connections to feel fulfilled.

Creators: Content creation SUCKS.

Me in 5 months:

26,000 followers on Twitter
13,000 followers on LinkedIn
5,000 newsletter subscribers

Here's my dead-simple content strategy (steal it for free):

Tweets: 3x per day

11 am: Inspirational
2 pm: How to/advice
8 pm: Opinion/ Build in public

→ Balance your Tweets between authority & authenticity.

Threads: 3x per week

Tuesday: Process breakdown

Thursday: Listicle/ lessons

Saturday: In-depth systems

→ Use threads to attract new followers & nurture existing ones

LinkedIn posts: 1x per day

Monday: Tweet screenshot

Tuesday/Thursday/Saturday: Carousel

Wednesday: High-value tip

Friday: Newsletter trailer

Sunday: Newsletter article

→ Pro tip: Repurpose your threads into carousels for LinkedIn

How?

How to repurpose threads into Carousels:

1. Use taplio .com/carousel (free).

2. Use contentdrips. com (paid product).

3. Hire someone on Fiverr to create a Canva template.

Life hacks to master by the age of 35:

Do work in your dreams

Give yourself something to think about before bed.

"Make X process more efficient"
"Find a way to make X more dollars"
"Come up with an idea to solve X problem"

Your subconscious will take over as you sleep.

Rule of 3

Don't buy something unless you can afford 3 of them.

This framework will keep your spending in check.

And the things you buy will be more valuable to you.

Plan your week on Sundays

Every Sunday, hold a planning session.

Write down:

→ Goals to push for
→ People to meet or chat with
→ Ideas to explore
→ Content to study

Plan EVERYTHING out.

And time block it in your calendar to make sure nothing stands in the way of success.

Practical materialism

Only buy things that directly improve your quality of life.

Cut out the extraneous, impulse buys.

Go into monk mode with these 10 books (you'll thank me later):

The Hard Things About Hard Things
by Ben Horowitz

A playbook for dealing with the hard truths leaders confront every day.

Lessons:

• Build the business, not the culture
• The importance of Wartime CEOs
• There are no silver bullets, only lead bullets

Zero to One
by Peter Thiel

Teaching the most important skill in life: learning to think for yourself.

Lessons:

• Last can be first
• Rivalry causes us to copy the past
• Progress comes from monopoly, not competition

Hooked
by Nir Eyal

Reading this helped me grow Herb by 168% year-over-year.

Lessons:

• Start with triggers
• Make actions easy
• Offer variable rewards

Predictable Revenue
by Aaron Ross

This book is the playbook for building sustainable revenue.

Lessons:

• Implement a proven outbound sales system
• Create a sales machine using the $100M best practices from Salesforce

Twitter is evolving Crazy Fast ⚡

= Unfair advantages
...Only if you know where to look 👀

I did the searching for you :)

Here are 4 new Cheat Codes to not fall behind at the new Twitter game:

(Plus 2 extra free gifts worth $250 inside) 👇

I made a detailed guide to:

1/ Getting Blue tick from anywhere
2/ Multiple links under bio
3/ 1-click follow button
4/ Comment 3x faster

Bonus:

• 111 Viral Tweet cheat sheet
• Ultimate Tool kit

To get it for FREE, simply

• Follow me
• Comment "Four" under the top tweet

It's impossible to do a step-by-step guide in a Twitter thread.

A video tutorial is best to use & activate these features.

So while the videos & gifts are on the way....

Let me tell you more about each of the 4 new Hacks 👉

1/ Getting the Blue tick from anywhere

With Elon soon prioritizing verified accounts in the algo...

Being a non-verified account is a BIG disadvantage.

It already has so many extra features
(edit tweets, longer videos etc)

But if it's not rolled out in your country yet..

..You can't do much

Verified accounts & US customers will ALWAYS get the hottest features (eg. revenue sharing)

+ the Algorithm will be increasingly benefit them

There's a way to get access to all of it at no extra cost!

Also how I got a Blue tick from India 3 weeks ago ;)

Growing a YouTube channel can be tough and complex.

Here’s the framework I've used to reach almost 4 million subscribers:

1️⃣ Get Going
2️⃣ Get Good
3️⃣ Get Smart

1. Get Going

The biggest resistance to success is just getting started.

You're probably using one of these 3 things as an excuse to not start:

• You’re worried what people will say
• You don't have the equipment
• You’re not sure what video to make first

All you have to do is turn your thinking around.

• No one actually cares, they'll probably think it’s cool
• You literally need a phone camera to start
• You can make videos about anything, and at the start, you should

Just start by making one video.

Once you've made one video, try to make one video a week.

Be okay with publishing one video at a time and don’t worry about the bigger picture or the quality until later on.

2. Get Good

The more we create YouTube videos, the better they will be.

My answer to the content quality vs. quantity debate is that quantity leads to quality.

It’s important to know what stage you’re in with your channel, so you can direct time and energy to what’s needed.

Researchers studied how people decide what to work on.

This is interesting...

Researchers conducted 5 experiments to study...

When a to-do list is filled with tasks of varying levels of urgency and importance, how do we decide which task to work on?

Researchers separated tasks into 4 categories:

I. Important tasks that are urgent.
II. Important tasks that are nonurgent.
III. Unimportant tasks that are urgent.
IV. Unimportant tasks that are nonurgent.

In study after study,

"We demonstrate that people are more likely to perform unimportant tasks [that are] merely characterized by spurious urgency."

They call this tendency to prioritize Category III tasks, “The Mere Urgency Effect.”

We tend to choose Category III tasks (unimportant but urgent) because...

"The limited time frame embedded in urgent tasks [diverts] focus away from the magnitudes of task outcomes."

Essentially, time pressures cloud our thinking of what is important and what isn't.

"Just be creative" is bad advice

(if they don't tell you how).

6 proven methods to boost creativity:

1. 70-20-10 Rule

The #1 factor that influences creative success?

Volume produced.

Change your mindset with the 70-20-10 Rule:

- 70% of your work will be mediocre
- 20% will suck
- 10% will be amazing

If you’re avoiding failure, you’re avoiding success.

(H/T Jonathan Mann)

2. Rapid Ideation

Generate many ideas quickly with this brainstorming method:

1) Select a topic
2) Set a time limit (try 10 mins)
3) Ideate freely on sticky notes w/o filtering
5) Collect & categorize ideas
6) Select the best

Get enough bad ideas, and good ones will appear.

3. Walking Meetings

What do Steve Jobs, Nietzsche, and Aristotle all have in common?

Each used walking as a strategic tool for clear thinking.

In the words of Nietzsche, "All truly great thoughts are conceived while walking."

4. Dates with Creativity

"In order for art to imitate life, you have to have a life…

For me, art was imitating art because all I was doing was working." —Whitney Cummings

The best remedy for uninspired work?

Dates with creativity (Courtesy of Julia Cameron).

More on that…

25 sentences that will 10x your productivity:

The quality of your sleep, exercise, and diet will determine your energy levels.

Write down your top 3 priorities every day.

If it takes less than 2 minutes—do it now.

Turn off all non-emergency notifications.

I asked my audience:

“What productivity tip do you find genuinely works?”

Here are 10 of the most popular replies:

1 - Three key tasks a day

Whatever happens you get 3 core things completed each day.

2 - Productive time scheduling

Find your most productive time in the day (eg early morning, late at night etc) and plan accordingly.

3 - Say no

Doing productive work means focusing on a few things that matter.

4 - The 2-minute rule

If it takes less than 2 minutes, do it now.

42 CHEAT CODES I WISH I KNEW AT 22:

- Thread -

1-5

6-11

12-16

17-21