With each successive print, a bull is simplified and abstracted. Picasso's goal was to find "spirit of the beast".
At Apple, employees are taught this philosophy.
Steve Jobs famously said innovation is "saying no to 1000 things" before you say yes.
For more than a decade, Apple has used Pablo Picasso's Bull to drive home the lesson.
Here's a breakdown 🧵
With each successive print, a bull is simplified and abstracted. Picasso's goal was to find "spirit of the beast".
At Apple, employees are taught this philosophy.
The bull progresses from:
◻️a realistic drawing
◻️to a deconstructed image w/ the famous "abstract" style
◻️to lines outlining a shape
Through 11 iterations, Picasso simplified the image until it captured the "essence" of the bull.
"Two holes. That’s the symbol for the face, enough to evoke it without representing it. But isn’t it strange that it can be done through such simple means? Whatever is most abstract may perhaps be the summit of reality.”
In 2008, Steve Jobs tapped the dean of Yale School of Management to create an internal training curriculum for Apple.
The program was meant to teach new employees Apple's culture and design philosophy (the teachings are rarely shared with the public).
Apple uses the evolution of its mouse as an example of the philosophy (e.g., the buttons were "abstracted" away).
When Steve Jobs returned as CEO in 1997, Apple was near bankruptcy and on a streak of failed products including a gaming machine (Pippin) and a personal digital assistant (Newton).
It was a 2x2 matrix laying out his product line:
• Desktop / Portable
• Consumer / Pro
Its market cap was <$5B upon Jobs' return...
The evolution of the iPod/iPhone followed the Picasso Way, especially with the removal of the trackpad (and introduction of touchscreen).
Sounds like Picasso.
Speaking of which, check out Picasso drawing the Bull at the end of Apple's legendary "Think Different" advertisement.
Follow @TrungTPhan to catch them in your feed.
Here's another one: https://t.co/Lu35yc7X6x
A Netflix user will browse the app for 90 seconds and leave if they find nothing.
— Trung Phan (@TrungTPhan) October 6, 2021
Thumbnail artwork is actually NFLX's most effective lever to influence a viewer's choice. A user will look at one for only 1.8 seconds, so NFLX spends huge to optimize them.
Here's a breakdown\U0001f9f5 pic.twitter.com/xVcESYjHGj
• Why is Linkedin so cringe?
• Buffett's $152 bet on Apple
• McDonald's $42B real estate empire
Sub here: https://t.co/jGZs8brnVR
Draw Academy: https://t.co/oPOKmWGgk7
BI: https://t.co/Qilj6P8K6Y
NYT: https://t.co/5SGpKgXEEJ
Artsy: https://t.co/8QEGukTmcB
3/ Step 3: Simplify or optimize pic.twitter.com/PuC2Y1rs45
— Trung Phan (@TrungTPhan) August 11, 2021
More from Trung Phan
The Wall Street Bets due diligence on Wendy’s is gold.
The catalysts are:
◻️ The release of a new summer salad
◻️ The @Wendys Twitter account, which has mastered “meta pragmatic roasting” (which is effective with younger people)
◻️ The fact it literally sells chicken tendies
OP:
Here’s a more fundamentals-driven analysis of Wendy’s
https://t.co/A2k19S9M7J
😂😂😂
Further Wendy’s analysis from @CliffordAsness !!
The catalysts are:
◻️ The release of a new summer salad
◻️ The @Wendys Twitter account, which has mastered “meta pragmatic roasting” (which is effective with younger people)
◻️ The fact it literally sells chicken tendies
OP:
Here’s a more fundamentals-driven analysis of Wendy’s
https://t.co/A2k19S9M7J
😂😂😂
\u201cThe name of the company is Wendy\u2019s International $WEN. It is a cutting edge high tech firm out of rural Ohio that is awaiting imminent patent approval on the next generation of summer salads that have both huge military and civilian applications.\u201d pic.twitter.com/qmk4hkKL3N
— u/1ronyman (@1ronyman1) June 8, 2021
Further Wendy’s analysis from @CliffordAsness !!
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The entire discussion around Facebook’s disclosures of what happened in 2016 is very frustrating. No exec stopped any investigations, but there were a lot of heated discussions about what to publish and when.
In the spring and summer of 2016, as reported by the Times, activity we traced to GRU was reported to the FBI. This was the standard model of interaction companies used for nation-state attacks against likely US targeted.
In the Spring of 2017, after a deep dive into the Fake News phenomena, the security team wanted to publish an update that covered what we had learned. At this point, we didn’t have any advertising content or the big IRA cluster, but we did know about the GRU model.
This report when through dozens of edits as different equities were represented. I did not have any meetings with Sheryl on the paper, but I can’t speak to whether she was in the loop with my higher-ups.
In the end, the difficult question of attribution was settled by us pointing to the DNI report instead of saying Russia or GRU directly. In my pre-briefs with members of Congress, I made it clear that we believed this action was GRU.
The story doesn\u2019t say you were told not to... it says you did so without approval and they tried to obfuscate what you found. Is that true?
— Sarah Frier (@sarahfrier) November 15, 2018
In the spring and summer of 2016, as reported by the Times, activity we traced to GRU was reported to the FBI. This was the standard model of interaction companies used for nation-state attacks against likely US targeted.
In the Spring of 2017, after a deep dive into the Fake News phenomena, the security team wanted to publish an update that covered what we had learned. At this point, we didn’t have any advertising content or the big IRA cluster, but we did know about the GRU model.
This report when through dozens of edits as different equities were represented. I did not have any meetings with Sheryl on the paper, but I can’t speak to whether she was in the loop with my higher-ups.
In the end, the difficult question of attribution was settled by us pointing to the DNI report instead of saying Russia or GRU directly. In my pre-briefs with members of Congress, I made it clear that we believed this action was GRU.
