As a result, we've become conditioned to ignore sales messaging
This is especially true for decision makers at businesses who are called, emailed, & messaged nonstop
Sunday Sales Secrets
#1 - Pattern Interrupts
This one trick separates the amateurs from the pros
Command attention from the people that are conditioned to ignore you by leveraging advanced sales psychology
2k Likes & RTs & I'll do This Every Sunday
As a result, we've become conditioned to ignore sales messaging
This is especially true for decision makers at businesses who are called, emailed, & messaged nonstop
As a seller, you need to utilize psychological tactics that disrupt this defense mechanism to have your pitch heard
These tactics are known as Pattern Interrupts
This causes confusion & breaks the typical thought process of "this is a spam call/email/message"
This confusion delays the action of ignoring you (hanging up, deleting email, etc)
If the pitch that follows is relevant & interesting, you'll have the conversion you're looking for
You & the prospect both lose in this scenario
The problem isn't your offer, it's the lack of attention
Leverage PIs & get that attention you need
1. Personalized 1st lines
The first sentence in your message is so personalized that it couldn't possibly be sent to someone else (compliment on new product launch, biz milestone, a podcast they were on, etc.)
This is somewhat high risk/high reward, but have seen double digit reply rates with this one
Most people are not yet aware of voice messages, so seeing one in their inbox will prompt them to open it out of curiosity
Personalize the VM to motivate them to listen to the whole thing
Use LinkedIn video or Loom for email to create a personalized 30 second clip - very hard to ignore someone who goes through all of that effort!
1. Asking them who's in charge of X?
Example: you ask a lead project manager "who's in charge of project management?"
This challenges their ego.
They can't hang up
The only answer they can give is "Me!"
You've bought yourself a few seconds
Play the role of a frustrated person just trying do their job.
You've tried & tried, but can't seem to find the person in the X department in charge of Y & Z.
You drop their defense by appearing vulnerable
Works great with gatekeepers
Cold callers are never this straightforward
Tell them straight away and ask for 30 seconds of their time
They'll be shocked & impressed with your honesty & will likely give you that 30 seconds
Will you give me 30 seconds to explain while I'm calling before deciding if you want to keep talking or kick me to the curb?"
Your prospect is Bob
Ask Joe in a different department "who's in charge of X?"
"Bob is"
Call Bob & tell him you were talking with Joe & he asked you to call him
Name dropping works great in emails too ex: "Discussion with Joe"
Pattern interrupts put a halt to prospects' anti-sales defense mechanisms & buy you the attention you need to have your pitch heard
You are missing out on deals if you don't use these in your outreach
Get creative & enjoy being a top performer
If you like leveraging psychological tricks to improve your sales game, follow @ROGUEWEALTH if you aren't already! He's one of the best in the biz & I'm always learning new tricks from him
More from All
You May Also Like
A brief analysis and comparison of the CSS for Twitter's PWA vs Twitter's legacy desktop website. The difference is dramatic and I'll touch on some reasons why.
Legacy site *downloads* ~630 KB CSS per theme and writing direction.
6,769 rules
9,252 selectors
16.7k declarations
3,370 unique declarations
44 media queries
36 unique colors
50 unique background colors
46 unique font sizes
39 unique z-indices
https://t.co/qyl4Bt1i5x
PWA *incrementally generates* ~30 KB CSS that handles all themes and writing directions.
735 rules
740 selectors
757 declarations
730 unique declarations
0 media queries
11 unique colors
32 unique background colors
15 unique font sizes
7 unique z-indices
https://t.co/w7oNG5KUkJ
The legacy site's CSS is what happens when hundreds of people directly write CSS over many years. Specificity wars, redundancy, a house of cards that can't be fixed. The result is extremely inefficient and error-prone styling that punishes users and developers.
The PWA's CSS is generated on-demand by a JS framework that manages styles and outputs "atomic CSS". The framework can enforce strict constraints and perform optimisations, which is why the CSS is so much smaller and safer. Style conflicts and unbounded CSS growth are avoided.
Legacy site *downloads* ~630 KB CSS per theme and writing direction.
6,769 rules
9,252 selectors
16.7k declarations
3,370 unique declarations
44 media queries
36 unique colors
50 unique background colors
46 unique font sizes
39 unique z-indices
https://t.co/qyl4Bt1i5x
PWA *incrementally generates* ~30 KB CSS that handles all themes and writing directions.
735 rules
740 selectors
757 declarations
730 unique declarations
0 media queries
11 unique colors
32 unique background colors
15 unique font sizes
7 unique z-indices
https://t.co/w7oNG5KUkJ
The legacy site's CSS is what happens when hundreds of people directly write CSS over many years. Specificity wars, redundancy, a house of cards that can't be fixed. The result is extremely inefficient and error-prone styling that punishes users and developers.
The PWA's CSS is generated on-demand by a JS framework that manages styles and outputs "atomic CSS". The framework can enforce strict constraints and perform optimisations, which is why the CSS is so much smaller and safer. Style conflicts and unbounded CSS growth are avoided.
