taking a prospect from initial contact on linkedin to booking a call on calendar 📅

*thread*

every once in awhile, prospects show interest right off the rip and a call is booked with minimal effort.

we call these "layups".

these conversations are nice,

but more often than not it takes much more input than this on our end to get a call booked.

to push the conversation towards a call without coming off as "salesy",

we stay patient and sound authentic while asking probing questions.

in this case, a prospect replied with a unique video for us to thank us for the connection.

the question we posed in response is in line with the conversation,

while also having the intent of pushing this prospect towards learning more about our services.

in the instances where prospects simply thank us for the connection,

we thank them right back & write them a personalized note based on their profile or company website.

either way, the first step in our conversations is to ask a probing question regarding their offer.

Personalizing the first line of every cold email will 10x replies.

But what's a good first line look like?

And what's a bad one look like?

Here's how to personalize correctly.

THREAD

Start with their LinkedIn bio.

Here's an agency owner.

"Hey Chris, love your book! There's some awesome ideas in there."

"Hey Chris, loved your last podcast episode!"

Nothing in their LinkedIn bio?

Go to their LinkedIn Activity.

"Hey Chris, love the new agency brochure you made!"

"Hey Chris, love that article you shared on LinkedIn about email strategy!"

Is their LinkedIn completely blank?

Go to their website testimonials/case studies.

"Hey Chris, awesome testimonials from Al Rise and Clint Dockery! You guys do great work."

Do they not have testimonials or case studies?

Go to their blog.

"Hey Chris, love that blog post you wrote about staying connected with a remote team!"

How to get your 1st client as an Agency or Freelancer.

A thread.

You're starting an Agency

or beginning your Freelancer journey

today I'll teach you

How to go from Stuck with NO CLIENTS

to 1 client

Paying you thousands of dollars a month

KEEP READING

Marketing, graphics, music

Whatever niche you're in

DOESN'T MATTER

the same principles apply

So let's get into it

Wait, wait, wait

Before we start

Here's ALL the software you'll need

- @HiLeadLink (LinkedIn Outreach)
- GoHighLevel (CRM)
- Notion (Build systems)
- Carrd (website)
- Calendly (sales calls)
- Zapier (automation)
- Google Workspace/Domains (domain/email)

NOW we're ready 😈

STEP 1 - CRAFT OFFER

Ask yourself

"What am I selling?"

"Who am I selling to?"

CRAFT AN ICP using tweet below

My Million-Dollar Agency Ecosystem

>> Build Idiot-Proof Processes
>> Scale to the Moon 🚀

Steal my Blueprint and Build a $1M+ business

Let's do it.

// A VIDEO THREAD BOMB 💣 //

PART 1

PART 2

PART 3

PART 4

How to get your agency to $100K/mo

> Start creating robust systems TODAY
> Build a REAL business... not a fucking 9-5 headache

YOU NEED TO FUCKING WATCH THIS 👀

👇👇

(loading thread...)

PART 1

PART 2

PART 3

In my email list, you'll

- get content too good for Twitter
- learn how to systemize your business
- probably laugh a few times

Sign up. Takes 5

Considering video audits with your cold emails?

>> Works really well
>> Takes 10x longer to create than cold emails
>> Doing it at scale will take up your whole day

Here's a quick hack to get around that.

// THREAD //

1. Let's say you're pitching FB ads to businesses

You see something on their website that catches your attention.

Gives you inspiration of an ad to create for them.

You decide that a 3-4 minute video audit would be perfect to explain your idea.

But execution time is ~10 min.

2. Get their attention, first

What if we could grab their attention first and then have them request the video audit?

Wouldn't that make it 100% worth it then?

So let's do that.

Here's the trick to grab their attention first and save you LOTS of time.

3. Write the video audit email

- Personalized first line
- Randomness + point of the email
- Explain video audit + purpose
- Case study + positioning
- Ask for feedback
- Insert IMAGE (not video)

What image?

Keep reading!

4. Image vs. Video

Instead of spending time now to create the video audit, save it for later when people actually request it instead.

The little trick is to create the illusion that you've sent a video that's really just a blurred image of their site with a play button!

The 6 Secrets to how I keep agency clients for YEARS.

33 CONTINUOUS MONTHS is the record so far...

...and still going up.

All starting from a single LinkedIn connection request.

[THREAD]

1

FIRST, WHY?

Retention is the KEY factor in the success of your business if you're an agency or provide a B2B service.

The average agency client retention rate is JUST 3 MONTHS.

You'll never grow this way unless you're charging high ticket (25k+) & have sales dialled-in.

P2

#1. PRODUCE KPIs

KPIs are critical for retention.

Clients won't remember all the value/leads/deals you've brought them unless YOU document them.

I create a Google Sheet and give them access 24/7 as a constant reminder.

Plus it helps them to follow-up and close more deals.

P3

#2. CREATE WEEKLY UPDATE REPORTS

I used to create written reports every week with KPIs & details of their new leads.

Clients LOVED them...

...but they took a lot of time to create and send.

So I stopped writing reports and instead started to...

P4

#3. SPEAK WEEKLY

This is the #1 thing you should do to retain clients longer.

Most agencies HATE speaking with their clients.

...which is why their retention sucks.

Speak WEEKLY & you'll build a strong relationship.

Help them to get MORE value from your leads.

But HOW?

P5

Hᴏᴡ I ᴍᴀᴅᴇ $3,200 ꜰʀᴏᴍ $150 ɪɴ 19 ᴅᴀʏs ᴡɪᴛʜ 0 ᴇxᴘᴇʀɪᴇɴᴄᴇ

Thread:

I had no experience.
No testimonials.
No confidence.

I had $150.
A money-back guarantee.
Nothing to lose except my time.

Service?
Lead gen using cold emails.

10+ calls with highly qualified leads every month.

Target?
SEO & FB ads agencies

Price?
$1,200 for month 1
$2,000 from month 2

Guarantee?
100% money back + $100 extra

Here's what I did:

Got 2 domains + Gsuite (~$30)

Got card pro ($19)

Got d7 lead finder & any mail finder (~$70)

Last but not least: Lemlist ($30)

Building your high-ticket offer.

Part 1: How to build a service-based agency

{{Hint: This thread can make you $10k easy!}}

Thread:

Let's say you are a web designer.

You have 2 options:

Do everything for everyone.

Or

Sell a productized service.

The first option gets you so many clients.

You have to do 9 different things for 7 different people in 4 time zones.

This is NOT RECOMMENDED.

Option 2:
PRODUCTIZED SERVICE.

You do ONE THING for ONE PERSON.

Fewer clients.
But you can charge more since there will be lesser competition.

Plus you will be doing the same thing over and over again.

> Skyrocketing efficiency.
> You can automate/delegate 75% of your work.

A productized web design product might sound something like this: “We help Call of Duty gamers on twitch build their 24/7 open shops in 8 weeks.”

A web design service sounds like this: “We build websites.”

How to make 30% more revenue without dropping a single penny on paid ads

From an email marketer who has generated over $50 Million dollars in sales for dozens of 6 to 9 figure Ecommerce brands.

Bookmark this 💰💰💰 Thread

//Thread//

The fastest way to grow revenue for your brand WITHOUT paid ads is to set up a welcome flow for non-buyers.

Avg industry open rate: 26.5%
Our client avg: 50%+

I'm going to lay out the exact blueprint we use to consistently help our clients outperform industry averages.

👇👇

Quick PSA:

These threads take time to put together & the info I'm about to give for FREE can potentially make you millions of dollars (as they have for my clients)

All I ask is that you retweet☝the main tweet above to share the knowledge.

Thank you 🙏

Now let's get started..

Before I dive into the specific in and outs of how to set up your welcome series

You need to set up subscription forms on your website so you can capture emails

3 types of forms:
> Pop ups
> Fly outs
> Embedded forms

👇👇

📊Email popups conversion rates:

> Brands average 2% to 4% before working with us
> Most clients are seeing 6% to 8% on avg after working with us
> Some of our best-performing clients are seeing 11% to 13% conversion rates after working with us

The 15 Commandments of Agencies

15 lessons I've learned from building a 7 figure agency from scratch and making over $50 million for our clients.

//THREAD//

1) Good clients are everything.

I've worked with all sorts of clients and always come to the same conclusion:

Make sure you vibe with every single one of them.

Even if they pay well, one bad client spoils the bunch.

Not worth it.

2) Hire well

You're not a freelancer.

Don't do everything on your own.

Instead, focus on hiring the best and letting them work.

Great team members are expensive but worth it.

3) It's the little things.

Write down in your calendar:

-Birthdays
-Date they joined your team
-Special events

And let your team know that you care about them.

-Gift cards
-Food
-A message to the company congratulating them

It's the little things that make them loyal to you.

4) Build systems.

Real talk,

A lot of the work you do right now could be split in half if you had a proper system in place.

Document. Everything. You. Do.

The more you document, the easier it is to delegate, the more time you have.

Simple.

Peter Thiel's 2014 Reddit AMA is full of nuggets 🧵

1/ His biggest investing mistake was *not* doubling down on Facebook

2/ Thoughts when he first met Elon

3/ Whether he has a "ban" on hiring MBAs

4/ Why he invested in SpaceX

5/ His reaction to the movie The Social Network

Skip the MBA, follow Elon Musk's idea and read these 10 books instead.

A thread..

1. "Asking the Right Questions: A Guide to Critical Thinking" by M. Neil Browne.

This book “helps bridge the gap between simply memorizing or blindly accepting information, and the greater challenge of critical analysis and synthesis,” according to Amazon.

2. "Organizational Culture and Leadership" by Edgar H. Schein.

A classic textbook on organizational culture and leadership.

3. "Essentials of Organizational Behavior" by Stephen P. Robbins.

This textbook is now in its 14th edition, so it must be pretty useful.

4. "The Management of Innovation" by G. M. Stalker and Tom Burns.

Originally published in 1961, this is “one of the most influential books about business organizations ever,” Amazon claims.

Lots of you commented asking how I found the second client…

SO HERE WE GO

First of all, I used @blackhatwizardd stuff.

From zero to two clients in one month, both paying thousands of dollars.

Get his course.

But how *exactly* did it go down?

CRAZY DETAILED THREAD 🔽

Remember, I’m very picky about who I work with.

So I don’t send a million emails to every business in the US.

I spend lots of time researching the *right* brands to reach out to.

Then I use Daniel’s strategy to execute the message.

Here’s how it began.

I’m sticking with Ecommerce for now.

So I typed in to google, “Direct to consumer companies”

Found a bunch of different lists.

One of the lists mentioned a few pet brands that launched in 2020

Hm…

Because email marketing is often overlooked, there was almost *no chance* they were killing the email marketing game.

That’s a good start.

But it’s not enough.

Often, new companies don’t have the capital to bring on new people.

So I had to find the *right* brand.

After looking on the websites of those pet brands, one of them was featured on Shark Tank.

SWEET.

Tons of PR for them, probably made a lot of money fast.