Are You Making These Costly Beginner Mistakes With Your Sales Letters?

*** Thread ***

Pssst... if you sell anything on Gumroad...

You might wanna pay attention to this 👇

I usually focus on email...

But I've been busy critiquing sales letters this past week.

Instead of getting in the weeds...

Let's zoom out and talk about 5 high-level areas that can help you boost those juicy conversions.

#1 — Weak structure

I want to see how the sales letter flows.

How are we organizing the sections?

Do we even HAVE sections?

What about section headers for skimmers?

We want to take the reader through a logical sequence that primes them to buy.

#2 — Fuzzy targeting

WHO is our ideal client or customer?

Are we speaking to this person... or trying to appeal to everyone?

A common, common mistake I see is that the offer owner isn't clear on the target.

Instead, write to ONE person.

#3 — Incomplete offer

Many people will create a book, course, or coaching program...

Slap a price on it...

And call it a day.

They don't really give thought to offer positioning, bonuses, one-time offers, upsells, ascension, urgency, etc.

You can launch your own Airbnb for $500.

Or Tinder for $450... and Uber for $2,000

"App clones" are popping up everywhere.

Here's why the "app clone" market is insane:
🧵

Imagine you have an idea that is Uber for X or Airbnb for Y.

Now you want to build it, but aren't technical.

You can:
A) Pay a freelancer or dev shop $15,000+
B) Find a technical co-founder
C) Spend 2+ learning how to code
D) Use an app clone

Thats why companies like AppDupe are getting 100,000 visitors a month.

They build "clones" of the most popular sites and give you a white-labeled solution.

Their sell to founders is...
- Launch quickly
- In-house customization
- Save $ on development

But here's the problem...

You might get sold a car, but leave with a horse.

There are horror stories of people getting:
- Nonfunctional code
- Not owning the proper rights
- Being drastically upsold to customize

If you don't know anything about dev, you won't know if you're getting a car or a horse.

Let's weigh the pros and cons:

Pros:
- Quick launch
- Fast market validation
- It's cheap

Cons:
- Not a code base you want to build from
- Maintenance is questionable
- You can get scammed

10 reasons why I think now is the greatest time to launch a startup

You should probably consider starting something

Just listen to this:

You can start with the community

I’ve identified ~8000 communities that could be unbundled from Reddit

- They are thriving
- They could make you ~$1m/year of revenue
- You often need $400 max to build MVP to tap that untapped value
- It's fun

Sounds like a dream job to me

People in Silicon Valley don’t have an edge on you

SF held the monopoly on startups for decades. Now, being in SF doesn’t matter for 99% of businesses

Don’t let anyone tell you otherwise

The world is flat and is staying flat

Hell yeah. That feels good to say

You have 10x the amount of funding sources

You used to have to rely on VCs. Not anymore

To name a few:

- Fund via your community
- Fund via NFTs
- Fund via pre-sales
- Fund via tokens
- Fund via accelerators all over the world
- Etc

All of a sudden, you have 10x the options

Niche businesses can be worth billions

People used to laugh at niche. Why “go small” when you could “go big”?

The way to go big right now IS to go small

Large tech companies can’t be everything to everyone

Want to be a better speaker over Zoom?

Here are 10 tactics to help.

-A thread 🧵-

1. Body positioning

You need to let your audience see most of your torso.

This allows your audience to gauge whether you have an open and inviting presence.

Not only that, but you will be able to use your hands.

2. Body language

Even on zoom, body language matters. Shoulders back and open creates warmth.

Leaning in close to the camera creates intimacy.

Use your body language effectively just in real life.

3. Hands

Use them!

Not only does this make your presentation more engaging but you can also use them to create movement for the audience.

If you have two points, use your left hand on one side and the right on the other to anchor the points.

4. Movement

You can still move your body intentionally.

Want to be more informal? Move side to side & sway a bit. It helps put other people at ease.

Want to demonstrate "this or that"? Move left to right.

Excited? Move quickly to show it.

Tilt your head or nodding works too

The 20 Commandments of Email.

Lessons from making over $50 Million for clients and building a 7-figure email marketing agency from scratch.

//THREAD//

1) Treat your subs with respect

People didn't sub to your list to be spammed.

People subbed to your list because you have something to offer and they're interested in you.

Keep it that way.

2) Test Everything

-Subject lines
-Email length
-Sending times
-Copy
-Angle
-Preview text

"Never stop testing and your advertising will never stop improving."

-David Ogilvy

3) Have Systems

-Welcome flows
-Purchase flows
-Abandonment flows

These will keep earning money forever.

You need sleep.

Systems don't.

4) Leverage List Segmentation

Never blast your whole list.

That's just asking to land in the Spam folder.

Focus on people who actually open your emails and click on your links.

An engaged list > A huge list.