Personalizing the first line of every cold email will 10x replies.

But what's a good first line look like?

And what's a bad one look like?

Here's how to personalize correctly.

THREAD

RANI NAIKI DEVI AND THE BATTLE OF KASAHRADA

Mohammad Ghori, the young Ghurid Prince conquered Ghaznavids in Afghanistan in the year 1173 CE. He conducted some successful raids into the Indian territory, which even Mahmud Ghazni & the Persians couldn't do.

First&foremost,Ghori invaded states of Multan &Uch in India.After this he turned to southern states of Gujarat &Rajputana.Everybody knows this about Ghori,but what most pple r unaware of is the defeat he suffered at hands of Chalukyan Queen Naiki Devi in 1178 Battle of Kasahrada.

When he marched southwards, his first target was the prosperous fortified town of Anhilwara Patan.
It was the capital of Chalukyas(also known as Solankis of Gujarat) which was established by Vanraj of Chapotkata Dynasty in 8th century.

American historian Tertius Chandler states that it was the 10th largest city in the world at that time. The history of Chalukyas has been written by many historians, but the valour of the Great Queen Naiki Devi remains unsung.

Born to the Kadamba King Paramardin of Goa,Naiki Devi was well trained in sword fighting, horse riding, strategy & every other subject of Statesmanship. She was married to King Ajaypala of Gujarat who sat on throne in 1171CE. Unfortunately,the King died within 4 yrs of his rule.

Varahi Amman, Madurai, Tamilnadu

Vaarahi is one of the Saivite Shakti deities with the group of goddesses known as SAPTAMATAS.
They are: Brahmi, Maheshwari, Kaumari, Vaishnavi, Vaarahi, Mahendri and Chamundi. 1/n

They are the Shakti (female) equivalents of their male counterparts. Vaarahi is the Shakti of Bhairavar who is one of the Amsam of Bhairavar.Created from the boar avatara of Vishnu, Vaarahi is often associated with Goddess Kamala (one of the Mahavidyas). 2/n

She is also called Dandini (Lady Commander of the forces of the Mother-Goddess, symbolizing the might of SriVidya). As Vaarahi ("hog-faced" or "the great consumer") she destroys evil forces that obstructs the devotees' progress, paralyses the enemies 3/n

and led the devotees ultimately to SriVidyas. She is also called Panchami). With Kurukalla, she is accorded the parental status to Sri-Chakra (Lalita Tripura-Sundari). While Kurukalla represents the full moon, Vaarahi represents the new-moon. 4/4

Jai Maa Varahi 🙏

Tag for 📷 credit

@TheLastFarm @buzz\_chronicles @buzz\\\_chronicles @buzz_chronicles save as category @pdfmakerapp grab @pdfmakerapp grab this @readwiseio save @readwiseio save thread @threader compile summarize @Threadreaderapp unroll please @ttttreads unroll @unrollthread.com @SaveToBookmarks

Mahabharat - the great war - 18 days of heroism, deceit, blood and intrigue - now as a mega Twitter thread.

I'll add the events from a few days of the war each day.

Caveats: lots of editorialization, creative liberties and interpretations.

There will also be a lot of asides - especially around war strategy and tactics, the characters and their motivations and non-canon storylines.

Over the years, I've read multiple versions, phenomenal translations and modern retellings. So be prepared for a potpourri.

There are different ways of looking at this war. Was it a family feud? Sure - but whose family? Shantanu's or Satyavati's? Was Vyas essentially telling us his family history? And then Kunti added a twist to this tale. Here's a helpful chart:

Satyavati's two sons from Shantanu both died without children. Vyas - her first son - fathered Dhritarashtra and Pandu (and Vidur).

Pandu never fathered any children. Kunti and Madari gave birth to six demi-gods (Karna and the five Pandavs).

So Satyavati Vs Kunti and Madari.

Or was this a fight between two massive neighbouring kingdoms - the Kurus and the Panchals? While many smaller kingdoms joined the battle, most of the Pandav army (more than half of their 7 divisions) came from the Panchals. King Drupad and his son Shikhandi led two divisions.