Wish's superpower is leaving no room for taste or opinion. It's what happens when a machine builds a company based on data. The founder didn't plan to sell cheap goods to low-socioeconomic customers, but where the data took him.
The most sophisticated growth team no one talks about: @WishShopping
1. The #1 shopping app in 40+ countries
2. Rumored to often be the #1 spender on FB and Google
3. 2 million items sold daily
I sat down with @cplimon to learn about the notoriously secretive company. Read on 👇
Wish's superpower is leaving no room for taste or opinion. It's what happens when a machine builds a company based on data. The founder didn't plan to sell cheap goods to low-socioeconomic customers, but where the data took him.
cursed wish ads pic.twitter.com/eMlx4LqgKA
— big meaty claws (@leisurepIex) June 4, 2019
Most of Wish’s initial sales came from places like Florida, greater LA county, and middle-America. Specifically, zip codes with 95% Spanish speakers. Later, Africa, Latin America and Eastern Europe (avg household income $18,000/year)
Even though Wish grew primarily through paid ads, they recognized they also had a perception problem. e.g. The top Google search result for Wish was "is Wish a scam." So they invested in brand campaigns, partnering with respected brands.
The founder, Peter, is the Michael Jordan of growth & performance marketing. He understands how every moving piece impacts every other piece. But with that, he maintains complete control of what everyone does at the company.
Wish started as a free wishlisting product (get it?), and with that acquired a ton of free demand. They then went to the merchants of the most wishlisted products (in China), and offered this demand to them if they would sell their products on the platform.
Wish helped invent what is now one of the most significant products within Facebook ads: Dynamic Product Ads. This gives companies the ability to upload a giant list of product SKUs, which FB pulls from to run ads dynamically.
* Efficiency: Probably had a record of GMV to headcount ratio, several million GMV per employee for a long time
* The right timing: Wish was possible because of the combination of growth of smartphones + emergence of FB ads + Peter's unique skillset
* Stunts: Wish also sponsored the Mayweather/MacGregor fight, and some of the world's most successful soccer players
https://t.co/VavQ59kUl4
More from Lenny Rachitsky
Earlier today, I gave a talk at the @SubstackInc's writer conference about building a writing habit. Below are the ten concrete strategies I shared that have helped me publish a post every week for 1.5 years 👇
0/ First of all, just sharing advice about this topic gives me serious impostor syndrome because writing is still pretty new to me, and I have much to learn. But these are things that have helped me, and I hope they'll help you.
1/ Strategy 1: Commit publicly
This was maybe 50% of my initial motivation. Having told people I was going to write weekly made me feel bad when even thinking about skipping a week. It gave me just enough nudge to keep
1b/ You don't need to make this super public. Just sending an email to a few friends regularly with your concrete goals about writing (and anything else) works wonders.
1c/ If you *really* want to be motivated, ask people for money. Nothing motivates you more than people paying you for regular
0/ First of all, just sharing advice about this topic gives me serious impostor syndrome because writing is still pretty new to me, and I have much to learn. But these are things that have helped me, and I hope they'll help you.
1/ Strategy 1: Commit publicly
This was maybe 50% of my initial motivation. Having told people I was going to write weekly made me feel bad when even thinking about skipping a week. It gave me just enough nudge to keep
I'm kicking off an experiment. Inspired by the great @joulee, and building off of the great inbound questions I continue to get from ya'll -- I\u2019m going to start using my newsletter to answer your questions. \U0001f44b
— Lenny Rachitsky (@lennysan) September 12, 2019
Sign up belowhttps://t.co/z1F1efMcue
1b/ You don't need to make this super public. Just sending an email to a few friends regularly with your concrete goals about writing (and anything else) works wonders.
1c/ If you *really* want to be motivated, ask people for money. Nothing motivates you more than people paying you for regular
Life alert: I\u2019m adding a paid plan to my newsletter \U0001f91e
— Lenny Rachitsky (@lennysan) April 7, 2020
After much prodding from readers and friends, I\u2019m going to take the leap and give this life-path a shot.
Consider subscribing and joining me on this journey \U0001f64fhttps://t.co/gtFm4POGSQ
Matt Mochary has been CEO coach to @naval, the founders of OpenAI, Notion, Rippling, Robinhood, Coinbase, Reddit, Plaid, Flexport, Opendoor, partners at Sequoia, YC, Benchmark, and many others.
He also open-sourced his entire curriculum, templates and all. Here's a link 👇
The Mochary Method Curriculum ➔ https://t.co/A8J51IzYhz
My recent conversation with @mattmochary where we talk about fear, anger, innovation, how to lay people off well, and his coaching practice ➔
Also in podcast form ➔
For more from Matt, buy this book
He also open-sourced his entire curriculum, templates and all. Here's a link 👇
The Mochary Method Curriculum ➔ https://t.co/A8J51IzYhz
My recent conversation with @mattmochary where we talk about fear, anger, innovation, how to lay people off well, and his coaching practice ➔
Also in podcast form ➔
For more from Matt, buy this book
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With historical Data and explanations, I will want to DISAGREE with what you said here ma'am Or at Least Reframe what you said because what you said can be used to refer to a lot of scenarios.
Who are the "Citizens of Nigeria" you claim are not ready because they are...
(/1)
Not demanding good governance?.
If by this you mean the Vast majority of Nigerians that are in the lower class should demand for good governance, then I hope you know this can never be effective.
Why?
It is virtually impossible for the lower class citizens to gather and...
Demand for good governance. What do they know that they want to demand? The few among them that are "enlightened" will have their voices drown out by the many that are not. I hope you know that there will always be the ignorant, evil men (hired assassin, political thugs) and also
Good men, the proportion of good men to the ignorants and evil men in this social class is low. Therefore l, gathering to something meaningful will be low.
How will they even gather? Through elections? I also hope you know that the wicked political leaders will not just fold...
Their arms and not defend their rulership from being overthrown. They will surely sow misinformation, spread lies aimed at misleading the masses. This particular social class, that are also numerous will be easy to swallow such lies and cajoled. Buhari was sold to us as a...
Who are the "Citizens of Nigeria" you claim are not ready because they are...
(/1)
I will repeat it yet again.
— Oby Ezekwesili (@obyezeks) February 18, 2021
Citizens of Nigeria are not yet ready for Good Governance.
They absolutely enjoy and believe they deserve to be poorly governed.
The Politicians know this and dish Bad Governance in large doses to them.
When citizens are ready, it will end.\u270d\U0001f3fe
Not demanding good governance?.
If by this you mean the Vast majority of Nigerians that are in the lower class should demand for good governance, then I hope you know this can never be effective.
Why?
It is virtually impossible for the lower class citizens to gather and...
Demand for good governance. What do they know that they want to demand? The few among them that are "enlightened" will have their voices drown out by the many that are not. I hope you know that there will always be the ignorant, evil men (hired assassin, political thugs) and also
Good men, the proportion of good men to the ignorants and evil men in this social class is low. Therefore l, gathering to something meaningful will be low.
How will they even gather? Through elections? I also hope you know that the wicked political leaders will not just fold...
Their arms and not defend their rulership from being overthrown. They will surely sow misinformation, spread lies aimed at misleading the masses. This particular social class, that are also numerous will be easy to swallow such lies and cajoled. Buhari was sold to us as a...
"MLs" do support the proletariat of Xinjiang & have the whole time. People like @Tursunali_7 & @GulnarNorthwest (and many others) who show the world the real Xinjiang via their everyday videos.
Shopkeepers like in this video below say
"Pompeo, we Xinjiang people hate you."
Or everyday working people like Zaynura Namatqari, who speak out against vicious & disgusting US lies and accusations about
.@qiaocollective have a brilliant thread of everyday proletarian Uyghurs speaking out against the harassment they face from the US and their paid
'Uyghur proletariat' looks like this:
Not like this: (photo from a pro Islamist separatist protest in Turkey in 2017)
Shopkeepers like in this video below say
"Pompeo, we Xinjiang people hate you."
Or everyday working people like Zaynura Namatqari, who speak out against vicious & disgusting US lies and accusations about
BBC's false reporting is hurting real Uygurs.
— Jingjing Li \u674e\u83c1\u83c1 (@Jingjing_Li) February 13, 2021
At a press conference, I saw this Uygur lady, who is a former trainee of a vocational education & training center in #Xinjiang, got emotional & furious at @BBC 's false reporting accusing systematic rape in #China. #Uyghur pic.twitter.com/vdu7KlAWMr
.@qiaocollective have a brilliant thread of everyday proletarian Uyghurs speaking out against the harassment they face from the US and their paid
The family of a retired cadre scorn Pompeo and the American imperialist interests he stands for. They celebrate China's sanctioning of Pompeo as the proper move against U.S. imperialist designs on Xinjiang. pic.twitter.com/vOfExwMfD8
— Qiao Collective (@qiaocollective) February 12, 2021
'Uyghur proletariat' looks like this:
Not like this: (photo from a pro Islamist separatist protest in Turkey in 2017)
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1/Politics thread time.
To me, the most important aspect of the 2018 midterms wasn't even about partisan control, but about democracy and voting rights. That's the real battle.
2/The good news: It's now an issue that everyone's talking about, and that everyone cares about.
3/More good news: Florida's proposition to give felons voting rights won. But it didn't just win - it won with substantial support from Republican voters.
That suggests there is still SOME grassroots support for democracy that transcends
4/Yet more good news: Michigan made it easier to vote. Again, by plebiscite, showing broad support for voting rights as an
5/OK, now the bad news.
We seem to have accepted electoral dysfunction in Florida as a permanent thing. The 2000 election has never really
To me, the most important aspect of the 2018 midterms wasn't even about partisan control, but about democracy and voting rights. That's the real battle.
2/The good news: It's now an issue that everyone's talking about, and that everyone cares about.
3/More good news: Florida's proposition to give felons voting rights won. But it didn't just win - it won with substantial support from Republican voters.
That suggests there is still SOME grassroots support for democracy that transcends
4/Yet more good news: Michigan made it easier to vote. Again, by plebiscite, showing broad support for voting rights as an
5/OK, now the bad news.
We seem to have accepted electoral dysfunction in Florida as a permanent thing. The 2000 election has never really
Bad ballot design led to a lot of undervotes for Bill Nelson in Broward Co., possibly even enough to cost him his Senate seat. They do appear to be real undervotes, though, instead of tabulation errors. He doesn't really seem to have a path to victory. https://t.co/utUhY2KTaR
— Nate Silver (@NateSilver538) November 16, 2018
