BC PLANNING

Lenny Rachitsky
@lennysan 5 years, 6 months ago 1026 views

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Mission → Vision → Strategy → Goals → Roadmap → Task

As taught to us by Oceans 11 👇

Mission: Rob the Bellagio, the Mirage, and the MGM Grand casinos, and get back at rival Terry Benedict.

Vision: Great wealth and revenge

Strategy: Get into the vault that all three casinos share
1. Get into casino cage
2. Get through doors w/ code that changes every 12h
3. Get into an elevator that requires fingerprints+vocal verification
4. Get past two guards with uzis
5. Break into vault
https://t.co/LRESBWq9M5

Goal: Walk out with $150m
https://t.co/giJmPnqvLX

Roadmap:
1. Recruit eight new colleagues
2. Do reconnaissance at the Bellagio
3. Create a precise replica of the vault
4. Practice maneuvering through security systems
5. Execute the plan

Task: Arrive at the Casino

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👇 Read on 👇

1/ Sign 1: A sudden inflection in organic growth

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Tinder: "Downloads started to skyrocket" – @badeen

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2/ Sign 2: Customers ask to pay for the product before you ask

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Github: "To our surprise, users started writing to us asking ‘Can we pay for this??’" – @mojombo

3/ Sign 3: Users flip from excited to upset

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3b/ Segment: "The thing that flipped was, people would previously tell us they wanted a feature, but not use it. Whereas now, people were using it and they would want a second feature." – @reinpk

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2. Rumored to often be the #1 spender on FB and Google
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1/ Your brand constraint is Wish's opportunity

Wish's superpower is leaving no room for taste or opinion. It's what happens when a machine builds a company based on data. The founder didn't plan to sell cheap goods to low-socioeconomic customers, but where the data took him.

"Until you work at a place like Wish, you don't know what data-driven is. Everyone else is data-driven when it's convenient, when it agrees with your opinions. Wish is great at ignoring their own emotions. It's data-driven with as much intellectual honesty as possible."

For example

cursed wish ads pic.twitter.com/eMlx4LqgKA
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2/ Differentiate by serving the under-served

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Thread

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2. 💥 Turbo boosts: One-off events that accelerate growth temporarily but don’t last (e.g. PR, events, Super Bowl ads)

3. 💧 Lubricants: Optimizations that make the growth engine run more efficiently (e.g. improved conversion, a stronger brand, higher customer retention).

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0/ First of all, just sharing advice about this topic gives me serious impostor syndrome because writing is still pretty new to me, and I have much to learn. But these are things that have helped me, and I hope they'll help you.

1/ Strategy 1: Commit publicly

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I'm kicking off an experiment. Inspired by the great @joulee, and building off of the great inbound questions I continue to get from ya'll -- I\u2019m going to start using my newsletter to answer your questions. \U0001f44b

Sign up belowhttps://t.co/z1F1efMcue
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1b/ You don't need to make this super public. Just sending an email to a few friends regularly with your concrete goals about writing (and anything else) works wonders.

1c/ If you *really* want to be motivated, ask people for money. Nothing motivates you more than people paying you for regular

Life alert: I\u2019m adding a paid plan to my newsletter \U0001f91e

After much prodding from readers and friends, I\u2019m going to take the leap and give this life-path a shot.

Consider subscribing and joining me on this journey \U0001f64fhttps://t.co/gtFm4POGSQ
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As it was considered that kings were appointment by the gods themselves. Example the kings of mewar considered themselves to be the ‘Diwan of eklingji')

But in most cases very few Mukut with halo effect have been found.

2/7

Samudragupta in the gupta era coin. You can see the helmet like headwear on him.

Till gupta era the solid golden head wear was used in most days of the monarch.

But since the onset of 8th century it reduced in usage and was now used only as a ceremonial headwear.

3/7

Whereas earlier the Maharaja had to wear the mukut whenever his court was in session.

Still mukut was being used prominently for ceremonial activities till recent times.

Maharaj Dahir of Sindh👇

4/7

But as times past the style of headwear also changed.

The kings mostly wore turbans ordained with pearls and gems while rarely anyone wore a true Mukut after 16th century.

Portrait of Sri Krishna Dev Raya👇

5/7

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https://t.co/EIbXwcHpHf

https://t.co/zDamXyOhh6

$Billy Bostickson \U0001f3f4\U0001f441&\U0001f441 \U0001f193$

Billy Bostickson 🏴👁&👁 ...
@BillyBostickson

1. Project 1742 (EcoHealth/DTRA)
Risks of bat-borne zoonotic diseases in Western Asia

Duration: 24/10/2018-23 /10/2019

Funding: $71,500
@dgaytandzhieva
https://t.co/680CdD8uug

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https://t.co/mPn7b9HM48

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https://t.co/u6aUeWBGEN